Tentang Akses Tanpa Batas

Borderless Access adalah perusahaan riset pasar pemenang penghargaan (PAMRO 2019 Partner Paper Award) dengan produk dan solusi digital pertama untuk penelitian tangkas. Solusi teknologi dan wawasan mereka melayani klien global perusahaan MR, Agensi Iklan, perusahaan Konsultan, dan Perusahaan, yang membutuhkan wawasan quant-qual yang kaya dan dapat ditindaklanjuti. 

Mereka memiliki panel digital B2B dan B2C yang komprehensif yang terdiri dari lebih dari 7 juta panelis di 39 negara maju dan berkembang di dunia. 

Tantangan

Before Xoxoday, Borderless access spent 2-3 weeks after the survey was completed for the procurement of rewards and vouchers and then another 1 week for voucher aggregation and disbursement time. 

Akses Tanpa Batas membutuhkan pendekatan holistik untuk kebutuhan survei mereka yang bermanfaat. Prioritasnya adalah memangkas waktu tunggu antara penyelesaian survei oleh panelis dan hadiah yang diterima. Kepuasan instan hilang dan Borderless Access harus menyelesaikan ini untuk tanggapan survei kualitatif dan kuantitatif yang lebih baik. 

“ With Xoxoday we have been able to cut down the operational lead times between incentives redemption and delivery  to almost 0 within 2 months of implementation.”

Larutan

90% penurunan waktu yang dihabiskan untuk pengadaan dan distribusi hadiah setelah penyelesaian survei.

Operational efficiency within survey rewarding can be broken down by reward procurement vs. delivery that are available instantly on the Xoxoday platform. 

After Xoxoday implementation, from a procurement perspective, Borderless Access has been able to cut down the waiting time from 3 weeks after order placement to 1 day saving them over 110 wait hours in a month. On the reward delivery and disbursement side, Borderless Access has been able to cut down 1 week’s worth of work to a single day thus saving them almost 30+ manhours or 80% of time spent on reward distribution alone. 

"Kami telah menggunakan dasbor selama 3 bulan sekarang dan kami telah dapat mengurangi backlog penukaran harian kami dari 8 minggu menjadi 2 minggu untuk voucher instan yang tersedia di platform. Dengan integrasi API dalam proses, kami bertujuan untuk memproses voucher secara instan setiap hari."

Other benefits with Xoxoday

Xoxoday understands the dynamics of the market research industry and its deepest pain points. With its wide range of digital rewards in the global catalog, ability to substantially boost response rates and quality, and reduce administrative hours by implementing an incentive program, Xoxoday was Borderless Access’s first choice. 

• Xoxoday APIs : Advanced Security and budgeting limits: Xooxday’s tech team worked with the Borderless Access team to build API for the auto-trigger of incentives in real-time after approval. These APIs are backed by advanced security controls, warning triggers, thresholds, and limits and they can set monthly budgets and quotas. As a result, Borderless Access will achieve 16% savings this year in incentives. 
  
  
• Daily redemption dashboard : Visibility and controls: Before Xoxoday, Borderless Access had to wait for monthly invoices to understand the spending on incentives. With Xoxoday’s reporting dashboard, Borderless Access has clear visibility into daily redemption volume and the number of rewards sent. This helps them optimize future campaigns.
  
  
• Power of Choice : Global catalog: Borderless Access has been able to target the right panelists with the right kind of incentives with Xoxoday. They incentivize their Tier 2 and 3 cities panelists with cash-based options and tier 1 city panelists with Amazon, Flipkart, and Home centre rewards.
  

“For tier 2 and 3 cities, the incentives that heavily work are cash-based options. The minute we introduced Paytm incentives from Xoxoday, there was a dramatic shift in the number and the quality of responses. Xoxoday has expanded its catalog quite a bit in the last couple of years. So that became the driver for us.”

Xoxoday offers 21,000+ rewards choices in 100+ countries. Fully managed platform, the fastest team of customer support at Xoxoday empowered Borderless Access to transform their Market research surveys and save close to 1cr+ in a year. 

Apa selanjutnya? 

Xoxoday and Borderless Access have been working together for almost 5 years now. Xoxoday is currently in the process of integrating automated APIs within Borderless access’s internal system to improve their security, introduce thresholds and budgets and optimize the rewarding processes. 

Dengan integrasi API, seluruh penilaian survei akan diotomatisasi untuk Akses Tanpa Batas yang memotong biaya dan waktu operasional sebesar 36 jam per minggu dan pengadaan harian dan pengiriman hadiah tanpa penundaan.

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