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Nielsen Holdings is the largest consumer research company in the world. For more than 50 years, Nielsen has provided businesses worldwide with critical insight into consumer behavior.
Nielsen fuels the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, they measure analytics across all channels and platforms—from podcasts to streaming TV to social media.
Before implementing Xoxoday, the procurement and distribution of rewards for panel members and survey participants were done manually, leading to logistical and operational challenges. With thousands of surveys being conducted regularly, there was a desperate need for a streamlined and automated incentive system. Additionally, privacy was a concern as they had to disclose panel members' details with vendors. They also faced difficulties in calculating analytics and reporting on reward redemption patterns.
Nielsen implemented Xoxoday’s Rewards API to automate the reward distribution process, incentivize panelists, and manage rewards in a single dashboard while ensuring seamless integration with their existing system:
Xoxoday provided developer APIs with web services that allowed Nielsen to integrate and sell gift cards and e-gift cards on their websites and mobile applications. End-users could browse, select, and purchase vouchers using reward points or payment gateways, with detailed reporting and analytics available on a single intuitive dashboard. The API integration improved the user experience for survey participants, reducing the time taken to fill out surveys.
With Xoxoday, Nielsen achieved the following:
Nielsen can further leverage Xoxoday's capabilities to streamline and enhance their incentive programs for panel members and survey participants, ensuring a seamless and automated reward distribution process while maintaining data privacy and security.
