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Borderless Access è una premiata azienda di ricerche di mercato (PAMRO 2019 Partner Paper Award) con i suoi prodotti e soluzioni digital-first per una ricerca agile. Le loro soluzioni tecnologiche e di insight si rivolgono a una clientela globale di aziende di MR, agenzie pubblicitarie, società di consulenza e imprese, che hanno bisogno di insight quantitativi ricchi e attivabili. 

Hanno panel digitali B2B e B2C completi che comprendono più di 7 milioni di panelisti in 39 economie sviluppate e in crescita del mondo. 

Sfide

Before Xoxoday, Borderless access spent 2-3 weeks after the survey was completed for the procurement of rewards and vouchers and then another 1 week for voucher aggregation and disbursement time. 

Borderless Access aveva bisogno di un approccio olistico alle sue esigenze di ricompensa dei sondaggi. La priorità era quella di ridurre il tempo di attesa tra il completamento del sondaggio da parte dei panelisti e le ricompense ricevute. La gratificazione istantanea mancava e Borderless Access doveva risolvere questo problema per ottenere migliori risposte qualitative e quantitative ai sondaggi. 

“ With Xoxoday we have been able to cut down the operational lead times between incentives redemption and delivery  to almost 0 within 2 months of implementation.”

Soluzione

Diminuzione del 90% del tempo speso per l'approvvigionamento e la distribuzione delle ricompense dopo il completamento del sondaggio.

Operational efficiency within survey rewarding can be broken down by reward procurement vs. delivery that are available instantly on the Xoxoday platform. 

After Xoxoday implementation, from a procurement perspective, Borderless Access has been able to cut down the waiting time from 3 weeks after order placement to 1 day saving them over 110 wait hours in a month. On the reward delivery and disbursement side, Borderless Access has been able to cut down 1 week’s worth of work to a single day thus saving them almost 30+ manhours or 80% of time spent on reward distribution alone. 

"Abbiamo usato la dashboard per 3 mesi e siamo stati in grado di ridurre il nostro backlog giornaliero di riscatti da 8 settimane a 2 settimane per i buoni istantanei disponibili sulla piattaforma. Con l'integrazione API in corso, puntiamo ad elaborare i buoni istantaneamente su base giornaliera".

Other benefits with Xoxoday

Xoxoday understands the dynamics of the market research industry and its deepest pain points. With its wide range of digital rewards in the global catalog, ability to substantially boost response rates and quality, and reduce administrative hours by implementing an incentive program, Xoxoday was Borderless Access’s first choice. 

• Xoxoday APIs : Advanced Security and budgeting limits: Xooxday’s tech team worked with the Borderless Access team to build API for the auto-trigger of incentives in real-time after approval. These APIs are backed by advanced security controls, warning triggers, thresholds, and limits and they can set monthly budgets and quotas. As a result, Borderless Access will achieve 16% savings this year in incentives. 
  
  
• Daily redemption dashboard : Visibility and controls: Before Xoxoday, Borderless Access had to wait for monthly invoices to understand the spending on incentives. With Xoxoday’s reporting dashboard, Borderless Access has clear visibility into daily redemption volume and the number of rewards sent. This helps them optimize future campaigns.
  
  
• Power of Choice : Global catalog: Borderless Access has been able to target the right panelists with the right kind of incentives with Xoxoday. They incentivize their Tier 2 and 3 cities panelists with cash-based options and tier 1 city panelists with Amazon, Flipkart, and Home centre rewards.
  

“For tier 2 and 3 cities, the incentives that heavily work are cash-based options. The minute we introduced Paytm incentives from Xoxoday, there was a dramatic shift in the number and the quality of responses. Xoxoday has expanded its catalog quite a bit in the last couple of years. So that became the driver for us.”

Xoxoday offers 21,000+ rewards choices in 100+ countries. Fully managed platform, the fastest team of customer support at Xoxoday empowered Borderless Access to transform their Market research surveys and save close to 1cr+ in a year. 

Cosa c'è dopo? 

Xoxoday and Borderless Access have been working together for almost 5 years now. Xoxoday is currently in the process of integrating automated APIs within Borderless access’s internal system to improve their security, introduce thresholds and budgets and optimize the rewarding processes. 

Con l'integrazione API l'intero sondaggio di ricompensa sarà automatizzato per Borderless Access tagliando i costi operativi e il tempo di 36 ore a settimana e l'approvvigionamento quotidiano e la consegna delle ricompense senza alcun ritardo.

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