NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls.
NFX Digital è un'azienda di dati e marketing digitale che sta sconvolgendo il panorama delle ricerche di mercato e dei consumatori in India. Ricavano intuizioni sui clienti interfacciando l'innovazione digitale e la psicologia umana. Attraverso questo, tentano di colmare il divario tra i marchi e le persone. Le loro soluzioni sono supportate da Adytude, il più grande motore di ricerca sui consumatori dell'India con 9.00.000 recensioni di 1.10.000 utenti in 40 città indiane e oltre.
Quando NFX Digital ha iniziato, era in grado di gestire manualmente l'invio delle ricompense agli intervistati. Si procuravano e spedivano merce di ricompensa, come magliette e tazze stampate su misura, agli intervistati più performanti. Man mano che la base degli intervistati cresceva, questo processo manuale diventava laborioso e poco pratico. Avevano estremo bisogno di automatizzare questo processo. Questo processo doveva anche essere a prova di errore, dato che i premi erano i principali incentivi per gli intervistati a partecipare ai sondaggi, il che è fondamentale per la catena di valore aziendale di NFX.
NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:
Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.
Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.
While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.
“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury, stratega digitale, NFX Digital Pvt Ltd
The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.
Le richieste di riscatto e d'ordine sono state affrontate molto rapidamente e Xoxoxday ha continuato ad offrire un servizio clienti straordinario. L'escalation di un problema è un caso estremamente raro e anche tale evento viene affrontato con grande attenzione e velocità.
The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.
NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.
NFX Digital è un'azienda di dati e marketing digitale che sta sconvolgendo il panorama delle ricerche di mercato e dei consumatori in India. Ricavano intuizioni sui clienti interfacciando l'innovazione digitale e la psicologia umana. Attraverso questo, tentano di colmare il divario tra i marchi e le persone. Le loro soluzioni sono supportate da Adytude, il più grande motore di ricerca sui consumatori dell'India con 9.00.000 recensioni di 1.10.000 utenti in 40 città indiane e oltre.
Quando NFX Digital ha iniziato, era in grado di gestire manualmente l'invio delle ricompense agli intervistati. Si procuravano e spedivano merce di ricompensa, come magliette e tazze stampate su misura, agli intervistati più performanti. Man mano che la base degli intervistati cresceva, questo processo manuale diventava laborioso e poco pratico. Avevano estremo bisogno di automatizzare questo processo. Questo processo doveva anche essere a prova di errore, dato che i premi erano i principali incentivi per gli intervistati a partecipare ai sondaggi, il che è fondamentale per la catena di valore aziendale di NFX.
NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:
Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.
Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.
While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.
“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury, stratega digitale, NFX Digital Pvt Ltd
The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.
Le richieste di riscatto e d'ordine sono state affrontate molto rapidamente e Xoxoxday ha continuato ad offrire un servizio clienti straordinario. L'escalation di un problema è un caso estremamente raro e anche tale evento viene affrontato con grande attenzione e velocità.
The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.
NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.
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