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Ottum Research & Consulting è una società di ricerche di mercato che si occupa di aiutare le aziende clienti a comprendere i comportamenti, i desideri e le esigenze dei loro clienti. Queste conoscenze consentono di prendere decisioni milionarie sia nel marketing che nello sviluppo di nuovi prodotti. Ottum Research & Consulting ha eseguito con successo oltre 300 indagini in mercati diversi per vari tipi di industrie, dai beni di consumo alla tecnologia, alla sanità e altri ancora.
Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:
Altre sfide sono state:
Questa volta, quando Brian ha dovuto raccogliere le opinioni di un panel di 200 professionisti con sede in Nord America per definire un nuovo corso di formazione, ha deciso di passare a una piattaforma di ricompense automatizzata e digitale:
With the Xoxoday and SurveyMonkey integration, Brian and his team ran a successful survey campaign offering respondents an instant $20 Amazon gift card for completing the survey. There was a significant increase in overall participation and operational efficiency of the program.
Brian's survey campaign was a success as his team gathered enough responses and insights necessary for the new training course. They distributed more than a hundred rewards through Xoxoday across the US geography. They plan to scale their efforts by plugging Xoxoday rewards into new survey campaigns across different sales and marketing verticals.
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