Ottum ha automatizzato il suo sistema di ricompense per le indagini con l'integrazione di Xoxoday Plum e SurveyMonkey.

Ottum Research & Consulting, un'azienda di consulenza per l'analisi dei clienti, ha visto un notevole aumento dei tassi di risposta alle indagini quando ha automatizzato il suo sistema di ricompense per le indagini con l'integrazione tra Xoxoday Plum e SurveyMonkey.

Sfide

Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:


Altre sfide sono state:

  • Negotiations with multiple vendors to procure and stock rewards.
  • Upfront payment to purchase the reward inventory.
  • Limitations on survey tool integration and lack of automation.
  • Poor redemption experience for users due to a manual fulfillment and redemption process.

Questa volta, quando Brian ha dovuto raccogliere le opinioni di un panel di 200 professionisti con sede in Nord America per definire un nuovo corso di formazione, ha deciso di passare a una piattaforma di ricompense automatizzata e digitale:

  • Integrazione nativa e sicura con SurveyMonkey
  • Boost response rates with seamless rewards fulfilment and redemption
  • Eliminare i problemi operativi che derivano dalle ricompense manuali
  • Ridurre i costi complessivi di approvvigionamento e distribuzione
“The overall response rates to the instant gift cards have been great.”“The overall response rates to the instant gift cards have been great.”

Ottum ha automatizzato il suo sistema di ricompense per le indagini con l'integrazione di Xoxoday Plum e SurveyMonkey.

5X
aumento dei tassi di risposta ai sondaggi
12 ore
salvato nell'invio manuale dei premi
$1000
risparmiato sui costi della campagna

"Xoxoday helped us automate the rewards fulfillment for the survey campaign, thus saving time and expenses. "It's wonderful to have the Plum integration for B2B surveys. SurveyMonkey being my number-one survey tool, this integration automatically made the process of sending rewards to survey respondents seamless, and I plan to continue using Plum."

Brian D. Ottum, Ph.D.,
Customer Insights & Analytics Consultant, Ottum Research & consulting

Sfide

Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:


Altre sfide sono state:

  • Negotiations with multiple vendors to procure and stock rewards.
  • Upfront payment to purchase the reward inventory.
  • Limitations on survey tool integration and lack of automation.
  • Poor redemption experience for users due to a manual fulfillment and redemption process.

Questa volta, quando Brian ha dovuto raccogliere le opinioni di un panel di 200 professionisti con sede in Nord America per definire un nuovo corso di formazione, ha deciso di passare a una piattaforma di ricompense automatizzata e digitale:

  • Integrazione nativa e sicura con SurveyMonkey
  • Boost response rates with seamless rewards fulfilment and redemption
  • Eliminare i problemi operativi che derivano dalle ricompense manuali
  • Ridurre i costi complessivi di approvvigionamento e distribuzione

Ottum ha automatizzato il suo sistema di ricompense per le indagini con l'integrazione di Xoxoday Plum e SurveyMonkey.

5X

aumento dei tassi di risposta ai sondaggi

12 ore

salvato nell'invio manuale dei premi

$1000

risparmiato sui costi della campagna
“The overall response rates to the instant gift cards have been great.”
"Xoxoday helped us automate the rewards fulfillment for the survey campaign, thus saving time and expenses. "It's wonderful to have the Plum integration for B2B surveys. SurveyMonkey being my number-one survey tool, this integration automatically made the process of sending rewards to survey respondents seamless, and I plan to continue using Plum."
Brian D. Ottum, Ph.D.,
Customer Insights & Analytics Consultant, Ottum Research & consulting

5X

aumento dei tassi di risposta ai sondaggi

12 ore

salvato nell'invio manuale dei premi

$1000

risparmiato sui costi della campagna
Circa 
Ottum Research & Consulting

Ottum Research & Consulting è una società di ricerche di mercato che si occupa di aiutare le aziende clienti a comprendere i comportamenti, i desideri e le esigenze dei loro clienti. Queste conoscenze consentono di prendere decisioni milionarie sia nel marketing che nello sviluppo di nuovi prodotti. Ottum Research & Consulting ha eseguito con successo oltre 300 indagini in mercati diversi per vari tipi di industrie, dai beni di consumo alla tecnologia, alla sanità e altri ancora.

Industria:
Ricerca di mercato
Regione:
USA
Caso d'uso:
Incentivi per i sondaggi
Caratteristiche utilizzate:
Survey Monkey Integration, Amazon Gift Card, Automated reward delivery, Reward Marketplace.
“The overall response rates to the instant gift cards have been great.”
"Xoxoday helped us automate the rewards fulfillment for the survey campaign, thus saving time and expenses. "It's wonderful to have the Plum integration for B2B surveys. SurveyMonkey being my number-one survey tool, this integration automatically made the process of sending rewards to survey respondents seamless, and I plan to continue using Plum."
Brian D. Ottum, Ph.D.,
Customer Insights & Analytics Consultant, Ottum Research & consulting

Sfide

Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:


Altre sfide sono state:

  • Negotiations with multiple vendors to procure and stock rewards.
  • Upfront payment to purchase the reward inventory.
  • Limitations on survey tool integration and lack of automation.
  • Poor redemption experience for users due to a manual fulfillment and redemption process.

Questa volta, quando Brian ha dovuto raccogliere le opinioni di un panel di 200 professionisti con sede in Nord America per definire un nuovo corso di formazione, ha deciso di passare a una piattaforma di ricompense automatizzata e digitale:

  • Integrazione nativa e sicura con SurveyMonkey
  • Boost response rates with seamless rewards fulfilment and redemption
  • Eliminare i problemi operativi che derivano dalle ricompense manuali
  • Ridurre i costi complessivi di approvvigionamento e distribuzione

Soluzione

With the Xoxoday and SurveyMonkey integration, Brian and his team ran a successful survey campaign offering respondents an instant $20 Amazon gift card for completing the survey. There was a significant increase in overall participation and operational efficiency of the program.

  • Xoxoday's DIY native integration with SurveyMonkey made it easy for the team to automate survey rewards with workflows and triggers that optimized the overall survey experience.
  • Brian's team had the flexibility of choosing the brand, currency, and denomination of rewards from Xoxoday's global catalogue. They picked Amazon gift cards to offer survey respondents the flexibility of buying meaningful gifts.
  • Instantly delivering Amazon gift cards upon survey submission secured the respondents' satisfaction and cooperation, thereby increasing the survey response experience.
  • The team improved their time management by automating the rewards fulfilment process, saving almost 5-10 minutes per respondent.
  • With Xoxoday's value-based pricing that charges only on reward redemption, the overall campaign costs were lowered by US$1000.

Risultati

Brian's survey campaign was a success as his team gathered enough responses and insights necessary for the new training course. They distributed more than a hundred rewards through Xoxoday across the US geography. They plan to scale their efforts by plugging Xoxoday rewards into new survey campaigns across different sales and marketing verticals.