Earn on whatever evidence you have
Points accrue automatically where DMS data flows in. Where it doesn't, partners claim against an invoice.
Automated or claimed
Channel Loyalty
Channel Loyalty Platform for Distributors, Dealers, and Retailers
One ecosystem for scheme management, sales tracking, claims, and payouts. 98% fewer calculation errors, 25% more qualifiers.
65M+
Members managed
10M+
Global reward options
4.6 / 5· 1,400+ reviews
Best Employee Engagement Software on G2
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Trusted by leading brands
Why enterprises choose Xoxoday
Built for complex, multi-brand, multi-country channel programs, with the flexibility, speed, and support that rigid or developer-only platforms can't match.
01
Built for global enterprises
Run programs across 150+ countries, 30+ languages, and 55+ currencies. Points, cashback, or rebates, all supported. Deploy on cloud, private cloud, or on-premise, with enterprise support for RFPs, project management, and time zones.
02
Launch in weeks, not quarters
Go from kickoff to first redemption in 8-12 weeks. A typical in-house build takes 9-12 months and 3-5 engineers.
03
Change the scheme mid-quarter
When a competitor discounts in one region, your channel team reprices that region the same week. No change request, no vendor release cycle, no waiting for our roadmap.
04
Verify before you pay
Invoice claims, QR scans, and display proof go through validation and approval before a single point is credited. Duplicates and anomalies are flagged, not discovered at audit.
05
White-labeled and configurable
Your brand, your rules, your partner journeys. Includes a custom-branded iOS and Android partner app, built and deployed by us.
06
Your data can stay on your infrastructure
SOC 2 and GDPR compliant, and deployable inside your own estate. Partner records, invoices, and claim photographs never have to leave the jurisdiction your legal team signed off on.
07
Rewards worth having in every market
A global catalog is easy; a relevant one is not. Xoxoday curates locally, so a dealer in Nigeria and one in Indonesia both find something worth working toward, rather than a list of brands that mean nothing where they trade.
08
Reads the systems your channel actually runs on
Sell-through evidence lives in your DMS, ERP, and distributor portals, not in your CRM. Xoxoday connects to those first, including the regional DMS instances that never had an API contract written for them.
09
One platform, every program
Channel, consumer, influencer, and coalition programs run on the same engine with separate rules per audience. Add a second program without buying a second platform.
In practice
Built for the way channel sales actually work
Most brands lose sight of the product after it leaves the warehouse. These are the ways to get it back.
Scan a code on the pack
QR batches printed inside packaging. A scan credits points and proves the unit reached the market.
Up to 100,000 codes per batch
Tier partners by performance
Thresholds, benefits, and multipliers for your best dealers. Upgrades and downgrades run automatically.
Automatic progression
Platform capabilities
Everything you need to run a channel program at scale
Promote the right SKU at the right time
Surface time-bound, SKU-targeted schemes with terms and conditions inside the partner experience, and switch them off when the quarter closes.
Partners in, verified
Self-registration or invite-only enrolment, with KYC verification before a partner can earn or redeem. Gate redemption behind verification for regulated categories.
Review what partners submit
One queue for intake, validation, and approval. Every claim carries its evidence, its reviewer, and its decision.
Configure earn, burn, and eligibility logic
Build earn rules with conditions across points, tiers, exclusions, caps, and limits. Everything's configurable: SKU restrictions, slab rebates, and regional multipliers.
Spot unusual behaviour early
Catch velocity spikes, duplicate claims, and suspicious redemptions before they're paid out. Set your own thresholds, and route anything flagged to a review queue.
Nobody ships a change alone
Whoever writes a rule or scheme never releases it. Changes wait for a second signature.
Nothing can be edited or deleted
An append-only record of every change, approval, claim, and reward. Filter by user, module, date, or action.
Xoxoday AI
AI that helps you launch schemes faster and pay only what you should
AI Rule Builder
Draft scheme logic without starting from a blank rule. The AI Rule Builder proposes qualification conditions, slabs and caps from what you describe, and your team edits and approves before anything reaches partners.
AI Rule Builder
Drafted rule
IF partner tier = Distributor AND SKU group = Premium THEN 3× payout slab
Qualifying window1 Apr – 30 Jun
Claim cap₹50,000 per partner
Excluded SKUs14 codes
Edit ruleSend for approval
Fraud and anomaly detection
ML-based fraud detection and anomaly detection flag duplicate claims, velocity spikes and irregular sell-through before a payout is released. You set the thresholds; flagged activity waits in a review queue.
Claim review queue
Duplicate claim
Same invoice, 2 dealers
Velocity spike
38 claims in 6 minutes
Irregular sell-through
Volume 4x prior quarter
47claims held before payout · your threshold
Nothing pays out while flaggedEvery decision logged
Automated partner segmentation
AI-recommended segments and automated behavioural segmentation group partners by how they actually sell, not just by tier - so a scheme reaches the dealers most likely to respond to it.
Suggested partner segments
Growing fast
Sell-through up 2 quarters running
Slipping
Claim volume down, still in tier
Premium-only
Never claims on entry SKUs
Grouped on behaviour, not tier alone
AI Rule Builder
Draft scheme logic without starting from a blank rule. The AI Rule Builder proposes qualification conditions, slabs and caps from what you describe, and your team edits and approves before anything reaches partners.
Fraud and anomaly detection
ML-based fraud detection and anomaly detection flag duplicate claims, velocity spikes and irregular sell-through before a payout is released. You set the thresholds; flagged activity waits in a review queue.
Automated partner segmentation
AI-recommended segments and automated behavioural segmentation group partners by how they actually sell, not just by tier - so a scheme reaches the dealers most likely to respond to it.
AI Rule Builder
Drafted rule
IF partner tier = Distributor AND SKU group = Premium THEN 3× payout slab
Qualifying window1 Apr – 30 Jun
Claim cap₹50,000 per partner
Excluded SKUs14 codes
Edit ruleSend for approval
Claim review queue
Duplicate claim
Same invoice, 2 dealers
Velocity spike
38 claims in 6 minutes
Irregular sell-through
Volume 4x prior quarter
47claims held before payout · your threshold
Nothing pays out while flaggedEvery decision logged
Suggested partner segments
Growing fast
Sell-through up 2 quarters running
Slipping
Claim volume down, still in tier
Premium-only
Never claims on entry SKUs
Grouped on behaviour, not tier alone
Customer stories
Channel programs already running on Xoxoday
Automotive, cement, pharmaceutical and more brands running dealer, distributor, and retailer programs on one platform
₹3.25 Cr+rewards automated
Fragmented spreadsheets across a pan-India dealer network were replaced with one governed platform. Five reward schemes now run from a single place across 30 retail locations, with ₹3.25 crore in dealer rewards automated across Q3 and Q4 and no manual payout confirmations left anywhere in the process
Global automotive brandAutomotive retail
Read the case study98%fewer calculation errors
Offline, region-specific incentive processes with no audit trail became one automated ICM engine, live in under five weeks across 5,000+ dealers. Time spent on incentive management fell 80%, qualifiers rose 25%, and ₹400Mn in incentives now processes seamlessly
A leading cement manufacturerCement & building materials
Read the case study94.4%of downloads verified
No KYC-gated onboarding and no reliable proof of sale, replaced with verified sign-up and OCR-plus-photo audited crediting. 89% of verified retailers now use the app every month, and 84% of all downloads stay active monthly
A leading pharmaceutical companyPharmaceuticals
Read the case studyReward catalog
10M+ rewards your partners will actually want
Gift cards, merchandise, travel, top-ups, and experiences across 30+ categories.
Reports & analytics
See what your channel is actually doing
Partners
Partner performance
Rank partners by claims, accruals, and redemption. Spot the dealers going quiet before the quarter closes.
Schemes
Scheme effectiveness
Track what each scheme cost and what moved against it, by SKU, region, and partner class.
Liability
Liability and payouts
Monitor outstanding points as an obligation, with projected expiry so write-backs get planned rather than discovered.
Security & compliance
Security, privacy, and compliance at the forefront
Data protection sits at the core of Loyalife. Enterprise teams get a secure loyalty ecosystem for member data, reward transactions, integrations, storage, exchange, collection, and processing.
Works with your stack
Connect your existing channel ecosystem
Integrate with your DMS, ERP, CRM, POS and other systems to bring sales, partner and transaction data into one platform
FAQs
Frequently asked questions
Three ways, depending on what evidence exists. Where distributor or DMS data flows in, points accrue automatically. Where it doesn't, partners claim against an invoice, or scan a QR code printed inside the product packaging. Most programs run more than one.
Give your channel a reason to sell you first
See how Xoxoday handles the part everyone else skips: proving the sale before you pay for it.
Book a 30-min walkthrough