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Utility & Top-ups

Reward subscriptions, top-ups, and bills they actually pay

Subscriptions, mobile top-ups, and utility bill payments. The essentials recipients use every month, delivered instantly.

Subscriptions, top-ups & utility rewards
100+
Subscription brands across streaming, music & learning
200+
Telecom partners for prepaid & postpaid top-ups
500+
Utility billers for electricity, gas & internet

Why everyday rewards work

A reward they'll use every single day

Recurring expenses recipients can't avoid. Now they're rewards.

Daily reminder of recognition

Unlike one-off gift cards that get spent and forgotten, a 12-month subscription shows up every day. Loyalty compounds over months.

The brand they already use

Recipients pick the brand they actually use. Netflix, Spotify, MasterClass, or Calm. The reward fits the person, not the program.

Instant, zero-friction redemption

A code lands in inbox or Slack. Recipients redeem in seconds. No shipping, no addresses, no follow-up needed.

Three reward categories

Subscriptions, top-ups, and utility in one catalog

Cover every recurring expense recipients face. Streaming, recharges, bills.

Subscriptions

Streaming, music, learning, and wellness on tap

100+ subscription brands across video, audio, edtech, and wellness. Recipients pick the service they already use; codes redeem instantly.

  • Netflix, Disney+, Spotify, Apple Music, Audible
  • MasterClass, Coursera, Calm, Headspace
  • Monthly, quarterly, or annual terms
Streaming, music, learning & wellness
Top-ups

Mobile recharge across 200+ telecom partners

Send prepaid talk-time, data packs, postpaid bill payments, and wallet top-ups directly to recipient phone numbers.

  • Verizon, AT&T, T-Mobile, Vodafone, Airtel, Jio
  • Prepaid recharge, postpaid bill payment, data packs
  • Direct-to-number delivery. No codes to redeem.
Mobile recharge across 200+ telecom partners
Utility

Electricity, gas, internet bills as rewards

Help recipients with the bills they pay every month. Plum settles utility payments directly with 500+ billers.

  • Electricity, water, gas, broadband & cable
  • Direct biller settlement. No manual reimbursement.
  • Insurance premium top-ups also supported
Pay electricity, gas, internet & more

Use cases

Where subscriptions, top-ups & utility fit best

Employee Perks

Give employees a monthly Netflix, Spotify, or utility credit as an ongoing perk. A recurring reward that shows up every day, not just once.

Gig & Field Worker Rewards

Mobile top-ups are the most practical reward in emerging markets. Instantly top up data or talk-time for gig workers, delivery agents, and field staff.

Consumer Loyalty

Keep customers coming back by covering their subscription or utility bill every month they stay active. Loyalty that compounds over time.

Sales Incentives

Instant phone top-up or streaming credit the moment a rep closes a deal. Fast, personal, and more memorable than a points balance.

Customer Onboarding

Welcome new customers with a 3-month subscription credit. Drive activation and early engagement from day one.

Channel Partner Rewards

Send mobile recharges and data packs to resellers and distributors across high-growth markets. Valued, practical, and instantly delivered.

Common questions

Everything you would want to know

The catalog includes streaming services (Netflix, Disney+, YouTube Premium, Spotify), mobile top-ups (Verizon, AT&T, Airtel, Jio, Vodafone), broadband and internet, and utility bill payments (electricity, gas, water). Coverage varies by country.