NFX Digital meningkatkan penglibatan responden kaji selidik

NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls.

Syarikat

NFX Digital adalah syarikat pemasaran data dan digital yang mengganggu landskap penyelidikan pengguna dan pemasaran India. Mereka memperoleh pandangan pelanggan dengan menghubungkan inovasi digital dan psikologi manusia. Melalui ini, mereka cuba merapatkan jurang antara jenama dan orang. Penyelesaian mereka disokong oleh Adytude, enjin penyelidikan pengguna terbesar India dengan 9,00,000 ulasan oleh 1,10,000 pengguna di 40 bandar india dan mengira.


Cabaran

Semasa NFX Digital bermula, mereka dapat menguruskan penghantaran ganjaran responden, secara manual. Mereka mendapatkan dan menghantar barangan ganjaran seperti kemeja-T bercetak adat dan cawan kepada responden berprestasi tinggi. Apabila asas responden berkembang, proses manual ini menjadi susah payah dan tidak praktikal. Mereka sangat perlu mengautomasikan proses ini. Proses ini juga perlu menjadi bukti ralat, kerana ganjaran adalah pendorong utama bagi responden untuk mengambil kaji selidik- yang merupakan teras kepada rantaian nilai perniagaan NFX.


Proses Penilaian

NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:

1. Pelbagai pilihan Ganjaran

Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.

2. Perkhidmatan pelanggan yang hebat

Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.

3. Rakan kongsi yang berdedikasi

While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.

“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”

Ayesha Chowdhury, Ahli Strategi Digital, NFX Digital Pvt Ltd


Penyelesaian

Memperbaiki proses ganjaran

The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.


Mengeluarkan penyelesaian dengan baik dalam SLA

Pertanyaan penebusan dan pesanan di mana ditangani dengan cepat dan Xoxoxday terus menawarkan perkhidmatan pelanggan yang luar biasa. Peningkatan isu adalah contoh yang sangat jarang berlaku dan bahkan kejadian seperti itu, ditangani dengan berhati-hati dan cepat.


Ganjaran responden telah berkembang pada 65% CAGR tahun ke tahun

The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.

NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.

NFX Digital meningkatkan penglibatan responden kaji selidik

Syarikat

NFX Digital adalah syarikat pemasaran data dan digital yang mengganggu landskap penyelidikan pengguna dan pemasaran India. Mereka memperoleh pandangan pelanggan dengan menghubungkan inovasi digital dan psikologi manusia. Melalui ini, mereka cuba merapatkan jurang antara jenama dan orang. Penyelesaian mereka disokong oleh Adytude, enjin penyelidikan pengguna terbesar India dengan 9,00,000 ulasan oleh 1,10,000 pengguna di 40 bandar india dan mengira.


Cabaran

Semasa NFX Digital bermula, mereka dapat menguruskan penghantaran ganjaran responden, secara manual. Mereka mendapatkan dan menghantar barangan ganjaran seperti kemeja-T bercetak adat dan cawan kepada responden berprestasi tinggi. Apabila asas responden berkembang, proses manual ini menjadi susah payah dan tidak praktikal. Mereka sangat perlu mengautomasikan proses ini. Proses ini juga perlu menjadi bukti ralat, kerana ganjaran adalah pendorong utama bagi responden untuk mengambil kaji selidik- yang merupakan teras kepada rantaian nilai perniagaan NFX.


Proses Penilaian

NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:

1. Pelbagai pilihan Ganjaran

Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.

2. Perkhidmatan pelanggan yang hebat

Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.

3. Rakan kongsi yang berdedikasi

While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.

“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”

Ayesha Chowdhury, Ahli Strategi Digital, NFX Digital Pvt Ltd


Penyelesaian

Memperbaiki proses ganjaran

The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.


Mengeluarkan penyelesaian dengan baik dalam SLA

Pertanyaan penebusan dan pesanan di mana ditangani dengan cepat dan Xoxoxday terus menawarkan perkhidmatan pelanggan yang luar biasa. Peningkatan isu adalah contoh yang sangat jarang berlaku dan bahkan kejadian seperti itu, ditangani dengan berhati-hati dan cepat.


Ganjaran responden telah berkembang pada 65% CAGR tahun ke tahun

The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.

NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.