The Xoxoday
Newsroom
Your monthly digest with the latest updates, stories, and highlights from Xoxoday.
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In the news
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Rebranding
Xoxoday: Giift rebrands globally following $70m investment from Apis Partners
March 4, 2025
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Diwali PR
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
September 5, 2025
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Diwali PR
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
September 5, 2025
Read more
Diwali PR
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
September 5, 2025
Read more
Diwali PR
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
September 5, 2025
Read more
Diwali PR
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
September 5, 2025
Read more
2025
2024
2023
2022
2021
2020
2019
2018
2017
2025
March 4, 2025
Xoxoday: Giift rebrands globally following $70m investment from Apis Partners
View Full Press Release
August 18, 2020
Xoxoday: Rewards made easy with seamless integration to your platforms
View Full Press Release
August 5, 2020
Xoxoday's journey of motivating 2+ mn humans
View Full Press Release
August 27, 2018
Xoxoday, A SaaS Platform Started in 2012 is Looking to Raise US$ 5 Mn for Business Expansion and Growth
View Full Press Release
June 26, 2019
Xoxoday Strengthens it's Leadership Team With Ten New Hires
View Full Press Release
February 23, 2022
Xoxoday raises $30mn from Giift and Apis Partners to help businesses make every day of their growth story rewarding
View Full Press Release
August 20, 2018
Xoxoday Selected for Oracle's Global Startup Ecosystem
View Full Press Release
December 7, 2017
Xoxoday Ranks as the 9th Fastest Growing Technology Company by Deloitte Technology Fast50 India 2017
View Full Press Release
August 7, 2019
Xoxoday Joins SAP PartnerEdge Program; Announces Availability of its Rewards Application Integrated With SAP SuccessFactors
View Full Press Release
February 19, 2019
Xoxoday Introduces Exceptional Employee Benefits for Their Team
View Full Press Release
March 11, 2019
Xoxoday Crosses 100 Crores Annual Turnover for FY 2018-19
View Full Press Release
July 25, 2018
Xoxoday Acquires Blue Bulb to Enhance Experience Offerings for Enterprises
View Full Press Release
September 5, 2025
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
View Full Press Release
September 5, 2025
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
View Full Press Release
September 5, 2025
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
View Full Press Release
September 5, 2025
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
View Full Press Release
September 5, 2025
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
View Full Press Release
September 5, 2025
This Diwali, Xoxoday Celebrates True Indianness with India's Own Brands
View Full Press Release
March 4, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
March 4, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
March 4, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
March 4, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
March 4, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
March 4, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
March 3, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
March 4, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
October 30, 2025
Gift and Network International collaborate for strategic partnership
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October 30, 2025
Gift and Network International collaborate for strategic partnership
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October 30, 2025
Gift and Network International collaborate for strategic partnership
View Full Press Release
October 30, 2025
Gift and Network International collaborate for strategic partnership
View Full Press Release
October 30, 2025
Gift and Network International collaborate for strategic partnership
View Full Press Release
October 30, 2025
Gift and Network International collaborate for strategic partnership
View Full Press Release
December 10, 2019
Cracking Tough Markets, Xoxoday Achieves a 3X Growth Organically
View Full Press Release
October 30, 2025
Gift and Network International collaborate for strategic partnership
View Full Press Release
October 30, 2025
Gift and Network International collaborate for strategic partnership
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September 7, 2023
Xoxoday Unveils Exclusive Diwali Gifting Options for Corporates: Elevating Celebrations with Digital Gifts
View Full Press Release
October 10, 2023
Xoxoday Empuls and resal forge a strategic partnership to elevate the employee experience and expand market presence in Saudi Arabia
View Full Press Release
December 12, 2024
Xoxoday Launches India's First AI-Powered 'Channel Incentives' Digitization Software
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March 3, 2025
Giift backed by Apis Partners Rebrands as Xoxoday Globally
View Full Press Release
April 23, 2024
Giift Hosts Panel with VISA and CoorB on Financial Inclusion and Sustainability at Loyalty Connect 2024
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July 31, 2023
Giift Achieves ESG Certification as a Certified Builder, Demonstrating Commitment to Sustainable Excellence
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August 21, 2023
Giift and Nayax Unveil Disruptive Solution for the Loyalty Space
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August 21, 2023
Giift and MoEngage Unite to Deliver Hyper-Personalized Loyalty Programs
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July 4, 2023
Giift’s Corporate Loyalty Solutions now available on Temenos Exchange
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May 24, 2023
Giift shakes up the Indian loyalty market through GiiftBuzz Solution
View Full Press Release
March 14, 2023
Giift Ties up with FinShape
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February 18, 2023
Giift Sales Conference 2023
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February 6, 2023
Giift is SOC 2 Type II Certified
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February 1, 2023
Giift acquires majority interest in InTouch (Indonesia) creating the Indonesian loyalty leader
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September 11, 2022
Giift partners with dnata Travel Group to enhance loyalty program landscape for GCC travelers
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January 6, 2023
Giift announces a JV with Pay Shore Sarl to disrupt the Moroccan loyalty space
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July 20, 2022
Giift is ESG compliant
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August 10, 2022
Giift is now ISO 27001 certified
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July 15, 2022
Giift disrupts Pakistan’s loyalty space with first-of-its-kind collaboration
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June 2, 2022
Giift debuts in Pakistan loyalty space with Euronet
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May 4, 2022
Giift claims yet another victory with acquisition of majority ownership in Loyolink
View Full Press Release
March 24, 2022
We are proud to announce that Giift has acquired majority interest in Xoxoday
View Full Press Release
January 19, 2022
Giift acquires US$50m in series C funding from Apis Partners
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August 9, 2021
Giift joins hands with Club Concierge to disrupt the loyalty industry
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May 17, 2021
Giift announces the launch of 'Giift Box'
View Full Press Release
March 31, 2021
More banks, more customers on the Giift network!
View Full Press Release
March 1, 2021
Giift forays into Pakistan
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December 28, 2020
Our new customer engagement platform Giift Engage is here
View Full Press Release
October 2, 2020
Giift announces the launch of GiiftPay
View Full Press Release
August 8, 2020
MTB launches MRewardz online for its credit cardholders
View Full Press Release
August 6, 2021
The Global Loyalty Marketplace – a breakthrough in the loyalty industry
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June 6, 2020
Giift ties up with Xtra, Bangladesh’s leading gift card platform!
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April 30, 2020
Giift launches its new Self-Service Platform
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February 17, 2020
TBO Holidays partners with Giift for a travel agents loyalty program
View Full Press Release
December 21, 2019
Giift & Eastern Bank Limited's strategic partnership is in the news
View Full Press Release
December 11, 2019
We’re officially on board as Eastern Bank Ltd.'s loyalty program partner.
View Full Press Release
September 2, 2019
Giift fuels loyalty for Petroleum giant Engen with a digital lottery solution
View Full Press Release
July 16, 2019
BNI #Digital Experience ! Happy 73rd anniversary and congratulations for the launching of BNIPOIN+
View Full Press Release
July 11, 2019
Breaking news redeem your points with Giift and ride with Uber
View Full Press Release
June 30, 2019
Workshop Bank Negara Indonesia (BNI) / Giift
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June 15, 2019
Giift launches CoolfenPay, a fully integrated Points Payment Gateway
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June 25, 2019
Workshop Giift & Bank of Maldives
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August 13, 2018
The Nilson Report : Giift.com loyalty program support
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October 12, 2018
Giift loyalty marketplace reaches $1bn in transactions in Q3 '18
View Full Press Release
October 9, 2018
The Silicon Review : 50 companies of the year 2018
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May 23, 2018
Two Rivers launches mall gift card with eGiftAfrica!
View Full Press Release
May 16, 2018
Giift and Infinia Solutions & Services to create leading loyalty banking technology
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March 8, 2018
The world is collectively sitting on billions of dollars in unused air miles
View Full Press Release
April 11, 2018
Giift loyalty marketplace captures China SME market with its mobile payment enabled loyalty App “CoolFen”
View Full Press Release
January 11, 2018
Giift loyalty marketplace on track to reach 100,000 affiliated loyalty programs and over $1bn in transactions
View Full Press Release
August 14, 2020
Yourstory - Motivation and engagement is the center of business growth.
View Full Press Release
March 17, 2022
The Economic Times - Xoxoday featured in the India's Growth Champions 2022 list, an initiative by Economic Times and Statista
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October 8, 2020
Yourstory - Improve your business efficiency with seamless integration to Xoxoday Plum’s rewards & benefits platform
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September 16, 2020
Yourstory - Improve business efficiency using Xoxoday plum rewards
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August 1, 2023
Xoxoday's partnership with Kloudrac brings Rewards, Incentives, Payouts, Loyalty, and Commissions automation to Salesforce customers
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May 19, 2020
Xoxoday Strengthens it's Leadership Team With Ten New Hires
View Full Press Release
June 6, 2023
PR Newswire - Xoxoday Strengthens Its Global Reward Catalog, Introducing 26,000+ New Offerings across Gift Cards, Merchandise, Experiences, and More in 21 Countries
View Full Press Release
August 10, 2023
Xoxoday recognised in the Gartner® Hype Cycle for HR Technology, 2023 Report
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May 19, 2020
Xoxoday Ranks As The 9th Fastest-Growing Technology Company
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May 9, 2023
PR Newswire - Xoxoday Partners with Workato to Transform Rewards and Recognition
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May 19, 2020
Xoxoday SaaS Commerce Platform Acquires FamousEnuf
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May 19, 2020
Xoxoday Joins SAP® PartnerEdge® Program
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May 19, 2020
Xoxoday Joins SAP PartnerEdge Program
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May 19, 2020
Xoxoday Introduces Exceptional Employee Benefits for Their Team
View Full Press Release
May 19, 2020
Xoxoday Introduces Exceptional Employee Benefits for Their Team
View Full Press Release
Company Snapshots
Short Description
Xoxoday powers rewards, incentives, and loyalty programs for 5,000+ companies worldwide, including Freshworks, Infosys, Capgemini, AT&T, H&M, and more.
About Xoxoday
Xoxoday is a fast-growing B2B SaaS company that empowers businesses to engage, motivate, and retain employees, channel partners, and customers through rewards, incentives, and loyalty solutions. With a presence in over 175 countries and trusted by more than 5,000 global enterprises, Xoxoday is transforming the world of loyalty, rewards and incentives. We are a team of 500+ employees across various countries.
Read about us in the news
Xoxoday by the numbers
10M+
Choice of rewards
$1B+
Annual GMV
65M+
End users
100,000
Daily transactions
1M+
Merchants
5,000+
Customers worldwide
175+
Countries covered
250+
Integrations
Press Kit
Voice
Xoxoday’s voice is value-driven, declarative, and approachable—intentionally designed to be helpful and human. For more on specific voice and use case guidelines, download the Brand Playbook.
Logo
The name Xoxoday embodies happiness and delight. Much like Monday or Tuesday, we imagine Xoxoday as a day filled with joy — one we aspire to bring into our customers’ lives every day.
At the heart of the logo, the central ‘X’ features a circle at the top, forming a stylized figure of a jumping human with raised arms — symbolizing celebration, energy, and fulfillment.
For product logos and different logo versions, please download them from the Resources Library.
Colors
The blue color is calming and represents trust, reliability, and intelligence. Yellow symbolizes warmth, optimism, and friendliness. Combined with the fiery flame color, they create a balance of power and calmness, resulting in an exciting and harmonious visual experience. Consider color psychology when designing and experiment with the possibilities!
Royal Blue
#1D4ED8
Royal Blue
#FFB200
Deep Black
#0C0A09
Jade Green
#0EB072
Sunset Orange
#FA954C
Typography
A consistent type system that brings structure, clarity, and character to everything we say. Fonts, sizes, weights, and hierarchy—aligned to elevate every word we share.
For Xoxoday brand-related design materials, we use Inter as our primary typeface. Designed for legibility and versatility, Inter ensures clarity and ease of use across all our communications, maintaining a modern and confident presence.
Eyebrow
Primary heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitatio
Eyebrow
Primary heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitatio
