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Adsyndicate is a 25-year-old young, large, and independent advertising agency that helps brands across different domains to create monumental and memorable campaigns. They have worked with several industries including print, digital, OOH (Out of Home Advertising), events, films, and more, to help them navigate to a fast-moving digital & innovation landscape.
Sandisk (Western Digital), a leading brand in flash memory products, was launching a wireless digital charger, the first of its kind. Their agency, Adsyndicate, faced several challenges in organizing a successful virtual press launch event during the pandemic.
Adsyndicate partnered with Xoxoday, to devise an ingenious strategy for engaging the virtual audience.
Adsyndicate believes that virtual events can help create a memorable, unforgettable experience to not just have remote interactions but also to help participants feel like they are face-to-face. Besides this, the unique digital rewards system and a near 100% redemption rate helped them drive engagement and bring in more value to the business.
They are looking forward to engaging with Xoxoday in several upcoming events. They also believe that digital offerings can be tied to metrics such as event registrations, engagement rates, lead generation, etc., and can help organizers make the event a big success.
