268 reviews                        66                                       Leader
In 3 months                         new badges                   in the enterprise segment

With an unwithering commitment to maintaining our leadership position, we at Xoxoday leveraged the power of our own product, Plum, to generate a remarkable number of reviews and secure an impressive collection of 66 badges on the G2 platform - the most trusted marketplace for software reviews.

As a rewards and incentive company that helps their clients drive customer delight, We understand the significance of maintaining a strong online presence and showcasing customer satisfaction through reviews. 

This case study provides an overview of the process, challenges faced, the solution implemented, and the next steps for Xoxoday.

Challenges:

While our products, Empuls, Plum, and Compass, were highly regarded in the enterprise segment, we recognized the importance of demonstrating customer satisfaction through reviews. However, incentivizing reviewers to share their experiences posed a significant challenge. We needed a strategy to motivate customers effectively and encourage them to provide valuable feedback.

Solution:

We implemented a systematic process using Plum, our comprehensive rewards and recognition platform to overcome the challenges. The following steps were crucial to our success:

1. Review Outreach Email: We reached out to our customer base through personalized emails, inviting them to provide reviews on G2. These emails included a clear call-to-action, requesting interested customers to respond with their name, company, and email address.
2. Verification: Once we received responses, we diligently verified the reviews to ensure their authenticity and compliance with G2's guidelines. This step was vital in maintaining the integrity of the reviews. 
3. Incentives: We offered a $10 gift card as a token of appreciation to customers who successfully published their reviews on G2. This incentive expressed our gratitude and motivated customers to participate actively in the review process.
4. By seamlessly integrating Plum's rewards and recognition functionality, we streamlined the entire process, ensuring a rewarding and hassle-free experience for our valued customers.

‍Results:‍

‍‍Over 90 days, our strategic implementation of Plum yielded outstanding results:
In total, we amassed an impressive 268 new reviews on G2, solidifying our online reputation and reinforcing our position as a leader in the enterprise software solutions market. It provided potential customers with valuable insights into the exceptional experiences our users had with our products.

Next Steps:

Our success in generating significant reviews and badges on G2 is just the beginning of our journey. Moving forward, we have outlined the following steps to strengthen our market position further:

Continuous Review Generation: We aim to maintain an ongoing review generation process to consistently gather customer feedback and ensure a steady flow of positive reviews on G2. By doing so, we will continue to enhance our online reputation and attract potential customers.

Enhancing Customer Experience: We value the feedback provided by our customers through reviews. We will utilize these valuable insights to improve our products and services further, ensuring an exceptional customer experience and addressing any pain points effectively.

Leveraging Badges and Recognition: The 66 badges we have received on G2 are powerful testimonials of our product excellence. We will leverage these badges to enhance our credibility, attract potential customers, and reinforce our leadership position in the enterprise software solutions segment.

‍In conclusion, by leveraging Plum, we successfully maintained our leadership position, garnered a significant number of reviews, and obtained 66 badges on G2. We are excited about the positive impact this has had on our online reputation and our continued journey toward delivering exceptional products and services to our customers