Freshworks Inc. is a well-known SaaS platform that recently made it to the headlines for its debut on the NASDAQ Stock Exchange. With this, it became the first ever Indian SaaS business to list on the U.S. bourse.
Founded in 2010, Freshworks is into creating cutting-edge software solutions that makes it easy and quick for businesses to delight their employees as well as customers. Staying true to its brand name, they take a ‘fresh’ approach in designing and providing software-as-a-service that’s not only affordable and quick to implement but also easy for the end users.
Different teams at Freshworks are spread across the globe and have their own set of operations to take care of. Speaking of the Field Marketing domain in specific, the Freshworks team in India that were overseeing the Middle East & APAC zones faced a few challenges:
The Field Marketing team at Freshworks soon identified the need for a unified rewards platform that could help them deliver gifts digitally. They wanted a solution that could help them automate the process of gifting online.
Xoxoday’s robust rewards platform met the multiple needs of Freshworks perfectly. They utilised our Zapier integration to set up custom workflows to reward their customers seamlessly and in less time.
They used both ‘Xoxo Codes’ and ‘Xoxo Links’ to overcome the above-mentioned challenges to:
With Xoxoday’s extensive reward catalog of 21000+ options (spread across 75+ countries), the field marketing team at Freshworks found it easy to configure and send a bunch of gift options to the locations they wanted to target.
They leveraged Xoxoday’s gift engine to run custom marketing campaigns and send a total of $5000+ brand vouchers in just a few clicks.
They found the Xoxoday’s Zapier integration useful in capturing the leads effectively. What came in more handy was the efforts of the sales and tech team at Xoxoday in helping them create custom landing pages with creative CTAs.
It helped the end users redirect to a store place where they could redeem their localised brand vouchers instantly without the hassle of currency conversions. The tech blocks of Xoxoday automatically took care of that.
The triggers and actions were configured in a way that when the end users clicked on the redemption button, it captured their location automatically, showing them only localised gift choices that they could redeem in their geography.
Freshworks has distributed 500+ reward vouchers so far to their recipients across multiple locations. With Xoxoday’s flexibility and robustness, Freshworks is also looking forward to utilising us for two other use cases in the future.
One: to set up virtual lunch by sending attractive experience-based options to their attendees and have them choose to dine from their favourite restaurants. Two: to incentivize their employees (Sales representatives & Account executives) and other internal team members whenever they drive registrations for any upcoming events.