Easy, Adaptable, and Quantifiable employee engagement for Growmark with Xoxoday’s Plum and SAP SuccessFactors integration.

Growmark is an agricultural cooperative that provides fuels, lubricants, crop nutrients, crop protection products, seeds, construction services, equipment, and grain marketing assistance to cooperatives, retailers, businesses, and customers in the U.S. and Canada.

About Growmark

Growmark is an agricultural cooperative that provides fuels, lubricants, crop nutrients, crop protection products, seeds, construction services, equipment, and grain marketing assistance to cooperatives, retailers, businesses, and customers in the U.S. and Canada. 

In addition, they also provide a host of services, from warehousing and logistics to training and marketing support. 

They are known for being strong, financially-stable, dependable business partners supported by their expertise and strong vendor relationships that ensure products are available, even during peak seasons and product shortages. Growmark has been a leader in the agricultural and energy product supply for nearly 100 years now.

Challenges

Every employee at Growmark is trained and measured on their ability to deliver The Growmark Way. The GROWMARK Way comprises five Service Excellence Standards, which are the basis of every customer interaction. 

So, a company claiming its employees to be one the most significant assets also knows the importance of recognizing and rewarding their efforts. To drive success in this employee engagement program, they rewarded employees with points or dollars to be redeemed on a gift card. 

This initiative being run by a third-party merchant, gave the employees only a small universe of gift cards to choose from with no flexibility to accumulate the points or dollars awarded to them.

Other challenges included:

  • No analytical abilities to measure the program's success. 
  • Extra time & effort every month to charge taxes against these awards from the employees. 
  • No free flow of communication between the current HRMS system and the reward platform. 
  • Complex redemption process. 
  • Disconnect between company and employees because of lack of personalization. 

Growmark decided to switch to a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP Success Factors, and could also : 

  • Provide the employee's plethora of options to choose from. 
  • Give them complete control over the redemption process. 
  • Equip them with in-depth reporting capabilities for every reward sent. 
  • Easily be adapted by the employees.

Solution

Integration with Xoxoday’s rewards and incentives platform - Plum, Growmark achieved its goal of seamless integration of its employee rewards process with SAP SuccessFactors. 

  • Plum’s integration gave Growmark full control over the choices they make for its employees. They could choose the kind of brand, currency, and denomination of rewards from Plum's global catalog available to the employees making the redemption process more engaging for them. 
  • Growmark's team had the flexibility to ensure the platform met its specific needs by aligning it with the company branding. 
  • With Plum’s dashboard and comprehensive reporting abilities, the team could now monitor the results and ROI of their rewards program to the most granular level of every reward being sent. 
  • Employees could now accumulate the points awarded over time and redeem them on their everyday used HRMS platform, thereby improving the overall employee experience. 
"We have the ability to customize our storefront for our employees, making the page feel more connected to our employees and to our company as a whole. We’ve been able to control which gift cards appear and do not, making the shopping experience more enjoyable for our employees. We have quick access to data and reports that is helpful for monitoring our program.”

What’s next? 

The company has successfully transitioned into the Plum platform as employees have embraced it company-wide. Taking insights from the varied reports, Growmark plans to continue innovating this program by making it a one-stop platform for employee rewards.

Easy, Adaptable, and Quantifiable employee engagement for Growmark with Xoxoday’s Plum and SAP SuccessFactors integration.

"With Xoxoday already having the integration with SAP, it was fairly easy for us to narrow down and select Xoxoday. It made it easy for our employees to use daily. We liked what we saw in the early demos; it seemed easy to use, and we loved all of the gift card options our employees would have."

- Madison Ruff, Senior HRIS Analyst

About Growmark

Growmark is an agricultural cooperative that provides fuels, lubricants, crop nutrients, crop protection products, seeds, construction services, equipment, and grain marketing assistance to cooperatives, retailers, businesses, and customers in the U.S. and Canada. 

In addition, they also provide a host of services, from warehousing and logistics to training and marketing support. 

They are known for being strong, financially-stable, dependable business partners supported by their expertise and strong vendor relationships that ensure products are available, even during peak seasons and product shortages. Growmark has been a leader in the agricultural and energy product supply for nearly 100 years now.

Challenges

Every employee at Growmark is trained and measured on their ability to deliver The Growmark Way. The GROWMARK Way comprises five Service Excellence Standards, which are the basis of every customer interaction. 

So, a company claiming its employees to be one the most significant assets also knows the importance of recognizing and rewarding their efforts. To drive success in this employee engagement program, they rewarded employees with points or dollars to be redeemed on a gift card. 

This initiative being run by a third-party merchant, gave the employees only a small universe of gift cards to choose from with no flexibility to accumulate the points or dollars awarded to them.

Other challenges included:

  • No analytical abilities to measure the program's success. 
  • Extra time & effort every month to charge taxes against these awards from the employees. 
  • No free flow of communication between the current HRMS system and the reward platform. 
  • Complex redemption process. 
  • Disconnect between company and employees because of lack of personalization. 

Growmark decided to switch to a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP Success Factors, and could also : 

  • Provide the employee's plethora of options to choose from. 
  • Give them complete control over the redemption process. 
  • Equip them with in-depth reporting capabilities for every reward sent. 
  • Easily be adapted by the employees.

Solution

Integration with Xoxoday’s rewards and incentives platform - Plum, Growmark achieved its goal of seamless integration of its employee rewards process with SAP SuccessFactors. 

  • Plum’s integration gave Growmark full control over the choices they make for its employees. They could choose the kind of brand, currency, and denomination of rewards from Plum's global catalog available to the employees making the redemption process more engaging for them. 
  • Growmark's team had the flexibility to ensure the platform met its specific needs by aligning it with the company branding. 
  • With Plum’s dashboard and comprehensive reporting abilities, the team could now monitor the results and ROI of their rewards program to the most granular level of every reward being sent. 
  • Employees could now accumulate the points awarded over time and redeem them on their everyday used HRMS platform, thereby improving the overall employee experience. 
"We have the ability to customize our storefront for our employees, making the page feel more connected to our employees and to our company as a whole. We’ve been able to control which gift cards appear and do not, making the shopping experience more enjoyable for our employees. We have quick access to data and reports that is helpful for monitoring our program.”

What’s next? 

The company has successfully transitioned into the Plum platform as employees have embraced it company-wide. Taking insights from the varied reports, Growmark plans to continue innovating this program by making it a one-stop platform for employee rewards.