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Growmark is an agricultural cooperative that provides fuels, lubricants, crop nutrients, crop protection products, seeds, construction services, equipment, and grain marketing assistance to cooperatives, retailers, businesses, and customers in the U.S. and Canada.
In addition, they also provide a host of services, from warehousing and logistics to training and marketing support. They are known for being strong, financially-stable, dependable business partners supported by their expertise and strong vendor relationships that ensure products are available, even during peak seasons and product shortages. Growmark has been a leader in the agricultural and energy product supply for nearly 100 years now.
At Growmark, every employee is trained and measured on their ability to deliver "The Growmark Way," which comprises five Service Excellence Standards that form the basis of every customer interaction. The company recognizes its employees as one of its most significant assets and understands the importance of recognizing and rewarding their efforts. To drive success in its employee engagement program, Growmark rewarded employees with points or dollars to be redeemed for gift cards. However, this initiative, run by a third-party merchant, presented several challenges:
Growmark recognized the need for a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP SuccessFactors, and offer the following benefits:
By integrating with Xoxoday, Growmark achieved its goal of seamlessly integrating its employee rewards process with SAP SuccessFactors. The key benefits included:
"We have the ability to customize our storefront for our employees, making the page feel more connected to our employees and to our company as a whole. We’ve been able to control which gift cards appear and do not, making the shopping experience more enjoyable for our employees. We have quick access to data and reports that is helpful for monitoring our program.”
Growmark has successfully transitioned to Xoxoday’s platform, and employees have embraced it company-wide. Taking insights from the varied reports, Growmark plans to continue innovating this program by transforming it into a one-stop platform for employee rewards and recognition.
