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Founded in 1992, Kantar is the world's leading data, insights, and consulting company. Present in 90 markets, Kantar has a complete, unique, and rounded understanding of people worldwide.
They work with their customers to create strategies, be it – improving brand awareness, attracting more consumers, increasing brand penetration, financial success, or growing peoples’ confidence in public services.
They collect their data digitally and share their insights in real-time – at scale and speed. Kantar provides self-service solutions that return results the same day and deep diagnostic ones that take longer.
Before implementing Xoxoday, procurement and dispatch of rewards for survey participants were done manually, leading to logistical and operational challenges. With the shift to remote work and a significant increase in online surveys, there was a desperate need for a streamlined and automated incentive system. The existing solution consumed substantial employee bandwidth, causing significant hassles. Additionally, they faced difficulties in calculating analytics and reporting on reward redemption patterns.
Xoxoday provided a Storefront for Kantar to integrate and send e-gift cards and vouchers upon study completion. Kantar also utilized Xoxoday's APIs to distribute rewards en masse. End-users could browse, select, and purchase vouchers using reward points or payment gateways, with detailed reporting and analytics available on a single intuitive dashboard.
Here's a summary of what they did with Xoxoday:
With Xoxoday, Kantar achieved the following:
The usage of Xoxoday's platform is expected to grow further as online surveys continue to gain popularity. Kantar plans to leverage Xoxoday's capabilities to streamline and enhance their incentive programs for survey participants.
