"Xoxoday Plum helped us automate the rewards fulfillment for the survey campaign, thus saving time and expenses. The overall response rates to the instant gift cards have been great."
Ottum Research & Consulting is a market research firm focused on helping corporate clients gain critical insights into their customers’ behaviors, wants and needs. These insights enable successful million-dollar decisions in both marketing and new product development. Ottum Research & Consulting has successfully executed over 300 surveys in diverse markets for different types of industries, from consumer goods to technology, healthcare, and others.
Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards, for innovation and product development. However, they had followed a manual rewards procurement and distribution process in the past. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:
This time, when Brian had to gather insights from a North America-based, curated panel of 200 professionals to define a new training course, he decided to transition to an automated and digital rewards platform that could:
With the Plum and SurveyMonkey integration, Brian and his team ran a successful survey campaign offering respondents an instant $20 Amazon gift card for completing the survey.. However, with Plum survey rewards, there was a significant increase in overall participation and operational efficiency of the program.
"It's wonderful to have the Plum integration for B2B surveys. SurveyMonkey being my number-one survey tool, this integration automatically made the process of sending rewards to survey respondents seamless, and I plan to continue using Plum."
Brian’s survey campaign was a success as his team gathered enough responses and insights necessary for the new training course. They distributed more than a hundred rewards through Plum across the US geography. They plan to scale their efforts by plugging Plum rewards into new survey campaigns across different sales and marketing verticals.