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Awarded as best rewards and incentives software by G2 crowd in 2023

Customer loyalty software to engage and retain shoppers year-round

Are you ready to transform casual shoppers into devoted brand advocates? Look no further! Our customer loyalty software is your gateway to a cutting-edge, API-first loyalty program technology designed to engage your customers year-round, amplify customer lifetime value, and convert visitors into raving fans.

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Trusted by over 3000+ customers worldwide

Customer loyalty software with rewards API that helps drive sales, repeat purchases, and create a lasting brand recall

Total control over loyalty logic

While you focus on your business rules, we will apply your logic and automate your loyalty rewards.

Speed at your service

Get started with our dashboard and integrate our Loyalty API in less than one day

Enterprise-ready in a day

Trusted by over 5,000 global brands, processing millions of points & rewards daily with 99% uptime

Customer loyalty software with vast features to help achieve all your growth and retention objectives

Our customer loyalty software with AI technology reduces touch points and covers all needs of issuers, users, and merchants.

Earn & Burn

Encourage repeat purchases and improve customer loyalty by introducing points-based loyalty program that rewards customers for specific behaviors.

  • Rewards points based on custom triggers: Give out points based on any custom event, behaviours, transaction or time. From referring a new customer, subscribing to content, making repeat purchase the possibilities are endless.
  • Diverse reward redemption capabilities: Delight your members by allowing them to redeem their points in many ways - from your own ecosystem (accrued points as money), on a rewards catalog (buy digital vouchers of brands, pay with points.

Tiered Loyalty

Encourage customers to spend more by enticing them with incremental benefits as they move up the tier.

  • Out-of-the-box loyalty campaigns: Offer unique experience and flexible reward options based on tiers and keep your customers engaged over a long period of time. Higher customer retention = Improved CLV
  • Integrated experience: Stay competitive without feeding into the discount culture that devaluates your products. Give your affluent buyers an exclusive experience and VIP treatment.

Gamified Loyalty

Encourage customers to interact with your brand regularly by keeping them hooked on challenges and increasing customer retention.

  • Take your branding to a new level with badges: Encourage recurring behaviour by associating challenges with benefits. Keep it interesting with rule-based rewards that delight.
  • Set up event-based challenges to prompt actions: Go beyond transactions. Incentive customers to engage on social media, create content, answer polls, daily streaks, and sign up anniversary.

Benefit Loyalty

Generate an emotional attachment and a sense of belonging to the brand with exclusive benefits, leading to recurring purchases.

  • Support brand building: Pre-negotiated deals and offers allow you to give your loyalty members a series of benefits regularly. Which in turn makes the shopping experience great for its members and drives customer acquisition
  • High value for actual cost: Pre-negotiated deals such as exclusive services and transaction-related privileges give your brand a higher perceived value, though they come at a relatively lower cost for companies.

Powering loyalty programs for lasting connections

Transform occasional buyers into loyal customers by delivering a captivating, personalized experience and witnessing an exponential increase in customer engagement and retention.


More Retention


Lower CAC


Uplift LTV
* Backed by product usage metrics and user surveys
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More reasons to choose Plum

Comprehensive reporting

Get reports delivered to your inbox or use our dashboard to get information on the success of your rewards program.


Transcend geographies without any conversion hassles. Deliver e-gifts in a currency you prefer.

Security and compliance

Xoxoday platform meets the highest certification standards to help reduce compliance burdens for your business.

Support that teams swear by

24*7 support with 99.9% response time. Setup assistance, Redemption support, Chat, and email help.

Everyone loves rewards when done right

Self-served, quick to set up, and easy to use

The platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, helping drive engagement.

Sandeep John
Head of Field Marketing
freshworks logo

Increased employee efficiency by 52%

Xoxoday unified our regional engagement program and provided exceptional technology support. Their platform streamlined our implementation and improved delivery executive performance.

Sachin Kotangale
VP operations
swiggy logo

Mercedes improved their topline sales

Xoxoday has helped us improve sales team engagement. We are seeing an incremental increase in sales and an increase of up to 96.2% in redemption adoption.

Sonal Bharadwaj
Regional Sales Head- Luxury Automobile
mercedes benz

Friendly and efficient team

Xoxoday is very customer friendly and professional, and they always take care of our business requirements. I believe that their strength is their team members and their passion for work.

Shwetha Rao
HR Employee engagement
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A superpower for growth marketers

Xoxoday is that superpower that every growth marketer can do so much more with!. Xoxoday has been a great value addition to Xero. We achieved a 20% growth year on year.

Matt Wate
Head of Growth Marketing
xero logo

Boost the success of your customer loyalty program with Xoxoday!

Developing an effective customer loyalty program necessitates more than just creative flair; it calls for utilizing a robust tool to power and manage the program. Promote loyalty with appealing rewards through a Xoxoday-powered loyalty program. 

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