✨  Don't miss out! Register for our Employee Appreciation Webinar scheduled for 29th February.🎖️
✨  Don't miss out! Register for our Employee Appreciation Webinar scheduled for 29th February.🎖️

Register now

Live Webinar: Secrets to Building a Successful B2B2C Growth Flywheel
Save your spot now

Glossary of Marketing Terms

View Glossaries

What is a customer preference survey?

A customer preference survey is a questionnaire designed to gather insights into your target audience's interests, needs, and behaviors related to your products or services.  This information is crucial for understanding what resonates with your customers and informing key business decisions.

What is a customer preference survey used for?  

Here's a breakdown of what customer preference surveys are used for:

  • Product development: Identify customer preferences for new features, functionalities, or product improvements.
  • Marketing and sales strategies: Tailor marketing campaigns and sales pitches to better resonate with different customer segments based on their preferences.
  • Pricing strategy: Gain insights into customer price sensitivity and willingness to pay for certain features or services.
  • Customer segmentation: Segment your customer base into groups with similar preferences to personalize communication and offerings.
  • Competitive analysis: Understand customer perceptions of your brand compared to competitors.
Turn Rewards into Growth   Experience seamless delivery of rewards in over 100 countries with the largest global catalog with Xoxoday! 

What is a customer preference survey template?  

customer preference survey template typically includes the following elements:

Understanding customer preferences

  • The survey aims to understand consumer preferences, strengths, and weaknesses through brand comparison, providing businesses with a competitive edge over their rivals.
  • It helps in refining products, tailoring marketing strategies, and enhancing customer loyalty by gathering insights on what consumers prefer.

Customizable form template

The template is customizable, allowing businesses to add their logo, colors, and text to the survey form before embedding it on their website  

It provides the flexibility to create and customize questions that give respondents an opportunity to rate their preferences  

Advanced reports and filters

The template comes with advanced reports filters that enable the filtering of reports according to time-period, customer demographics, and other parameters. It also allows for the comparison and contrast of responses using the cross-tabulation feature to spot market patterns  

Brand preference measurement

  • The survey template can be used to measure brand preference and customer loyalty, providing insights into the extent to which consumers prefer a certain brand over others  
  • It is designed to be device-friendly, working perfectly on laptops, mobile devices, and tablets, ensuring a seamless experience for respondents  

Question types and customization

  • The survey template offers various question types, including constant sum survey questions, image choice survey questions, and choice model survey questions, allowing for a comprehensive understanding of customer preferences  
  • It allows for complete customization, including the addition of images or videos in every question slide, and throughout the survey

Resources & Blogs

No items found.

Quick Links

Reward solutions
Branded gift cards