What is a customer preference survey template?  

customer preference survey template typically includes the following elements:

Understanding customer preferences

• The survey aims to understand consumer preferences, strengths, and weaknesses through brand comparison, providing businesses with a competitive edge over their rivals.
• It helps in refining products, tailoring marketing strategies, and enhancing customer loyalty by gathering insights on what consumers prefer.

Customizable form template

The template is customizable, allowing businesses to add their logo, colors, and text to the survey form before embedding it on their website  

It provides the flexibility to create and customize questions that give respondents an opportunity to rate their preferences  

Advanced reports and filters

The template comes with advanced reports filters that enable the filtering of reports according to time-period, customer demographics, and other parameters. It also allows for the comparison and contrast of responses using the cross-tabulation feature to spot market patterns  

Brand preference measurement

• The survey template can be used to measure brand preference and customer loyalty, providing insights into the extent to which consumers prefer a certain brand over others  
• It is designed to be device-friendly, working perfectly on laptops, mobile devices, and tablets, ensuring a seamless experience for respondents  

Question types and customization

• The survey template offers various question types, including constant sum survey questions, image choice survey questions, and choice model survey questions, allowing for a comprehensive understanding of customer preferences  
• It allows for complete customization, including the addition of images or videos in every question slide, and throughout the survey

‍