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Glossary of Marketing Terms

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LinkedIn Marketing

LinkedIn marketing, which includes various strategies and tips for leveraging LinkedIn as a powerful marketing tool.

What is LinkedIn marketing?

LinkedIn marketing is the practice of using LinkedIn, a professional social media platform, to achieve your business goals. It's a form of B2B (business-to-business) marketing that allows you to connect with professionals, promote your brand or company, generate leads, and ultimately drive sales.

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What are LinkedIn marketing best practices?

A well-crafted LinkedIn marketing strategy can significantly boost your brand awareness and lead generation efforts. Here are some key best practices to incorporate into your social media content strategy and maximize your impact on LinkedIn:

  • Harness the power of hashtags: Don't underestimate the power of relevant hashtags! They act as keywords that categorize your content and make it discoverable by users searching for specific topics. Research industry-specific hashtags and incorporate them strategically into your posts to increase visibility and reach a wider audience within your target market.
  • Profile vs. page: Know the distinction: Understanding the difference between a LinkedIn profile and a LinkedIn page is crucial. Your profile functions as your professional online identity, showcasing your skills and experience. A LinkedIn company page, on the other hand, is specifically designed for businesses to promote their brand, services, and company culture. Use your profile to connect with industry professionals and engage in discussions, while leveraging your company page to share thought leadership content, showcase company updates, and establish your brand as a key player in the industry.
  • Content variety is key: People consume information in various formats. Don't limit yourself to just long-form articles. Experiment with a variety of content lengths to cater to different preferences. Share bite-sized industry insights, infographics, or short video clips to grab attention and keep your audience engaged.
  • Embrace valuable external content: Sharing valuable content from credible external sources demonstrates your industry knowledge and keeps your audience informed. Look for relevant articles, reports, or blog posts from reputable sources that complement your own content strategy. Curating valuable external content positions you as a thought leader and builds trust with your audience.
  • Consistency is king: Don't be a sporadic poster. Develop a consistent publishing schedule to keep your audience engaged and coming back for more. Whether it's daily, weekly, or bi-weekly, determine a posting frequency you can maintain and stick to it. This consistency builds brand recognition and keeps your company at the forefront of your audience's mind.

What is LinkedIn B2B marketing best practices?

The comments section beneath industry posts can be a goldmine for establishing yourself as a thought leader in the B2B rewards space. Don't be a passive observer - jump in and add your valuable insights! Here's how:

  • Share insightful perspectives: Offer unique angles or thought-provoking questions related to the topic at hand.
  • Provide relevant resources: Did you recently read a great article on loyalty program trends? Share the link and spark a discussion.
  • Engage actively: Respond to comments, answer questions, and participate in healthy debate. Showcasing your knowledge fosters trust and positions you as a reliable source of information.

Level up engagement with linkedin live sessions:

Take your B2B marketing on LinkedIn to the next level with interactive live sessions! This is a fantastic way to:

  • Showcase your expertise: Host sessions on trending topics in B2B loyalty programs, like gamification strategies or data-driven rewards optimization.
  • Share success stories: Bring client testimonials to life by featuring them in your live session. Let satisfied customers speak to the impact of your program.
  • Engage a wider audience: Promote your live session beforehand to generate interest. This allows you to connect with a broader audience beyond your existing network.
  • Answer questions in real-time: Live sessions provide an interactive platform to address audience questions and concerns directly, fostering deeper engagement.

How to leverage ABM rewards in LinkedIn B2B marketing?

Ways to leverage ABM rewards in LinkedIn B2B marketing:

1. Identifying your ideal targets:

  • Leverage LinkedIn Sales Navigator (if available): This powerful tool allows you to search for companies based on industry, size, and even employee titles. Identify companies that would benefit most from your rewards program based on their needs and pain points.
  • Utilize LinkedIn groups: Join industry-specific groups where decision-makers gather and participate in discussions. This allows you to identify potential accounts and understand their challenges related to customer engagement or loyalty programs.

2. Craft personalized messages that resonate:

  • Go beyond generic greetings: Research the target company and identify specific challenges they face. Tailor your message to showcase how your reward program can address those challenges and deliver quantifiable results (e.g.,"We noticed [Company Name] is looking to boost employee engagement. Our rewards program has helped similar companies achieve a 20% increase in participation").
  • Highlight industry relevance: Showcase success stories or case studies from companies within their industry to demonstrate the program's effectiveness within their specific context.

3. Capture valuable leads with LinkedIn lead gen forms:

  • Simplify the connection process: Utilize LinkedIn Lead Gen Forms to streamline information gathering. Offer valuable content like white papers or industry reports in exchange for contact details. Pre-populate forms with data from LinkedIn profiles to reduce friction for potential leads.
  • Segment leads for targeted nurturing: Once leads are captured, segment them based on their role or company needs. This allows for more personalized follow-up emails and content aligned with their specific interests.

4. Track engagement and measure success:

  • Monitor key metrics: Track the performance of your ABM campaigns on LinkedIn by monitoring metrics like connection requests accepted, form submissions, and website visits from identified target accounts.
  • Analyze engagement: See how decision-makers at target accounts interact with your content, posts, and live sessions. This provides valuable insights into their interests and helps you refine your messaging and content strategy.
  • Track ROI: Ultimately, measure the success of your ABM efforts by tracking the impact on your reward program. Did you see an increase in enrollments from targeted accounts? Did engagement with the program improve? Quantifying these results helps demonstrate the value of your ABM strategy.

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