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Glossary of Marketing Terms

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Multi Category Loyalty Program

A versatile multi-category loyalty program that caters to diverse interests and preferences. Earn rewards across a range of categories, ensuring a personalized and rewarding experience for every participant. Explore a world of choices and loyalty perks with our multi-category loyalty program.

What is a multi category loyalty program?

A loyalty program that spans across various product or service categories. Instead of being limited to a specific industry or product type, this program rewards customer loyalty across a diverse range of offerings within a brand or a group of affiliated businesses.

Turn Rewards into Growth   Experience seamless delivery of rewards in over 100 countries with the largest global catalog with Xoxoday! 

What is an example of a multi-category loyalty program?

An example of a multi-category loyalty program is the loyalty program offered by a large retail chain. This program allows customers to earn points not only on purchases within a specific product category (e.g., clothing), but also on purchases across various categories such as electronics, home goods, and groceries.

Customers can then redeem their accumulated points for rewards in any of these categories.

How does a multi-category loyalty program work?

Multi-category loyalty program works by:

  • Earn points across categories: Customers earn loyalty points not just for purchases within a single category but for transactions across diverse product or service categories.
  • Accumulate points: Points accumulate in a central loyalty account as customers engage with different offerings, fostering cross-category participation.
  • Flexible redemption: Participants have the flexibility to redeem their points for rewards within any of the available categories based on their preferences.

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