Glossary of Marketing Terms

What are text marketing best practices?  

Text marketing, or SMS marketing, is a powerful tool for engaging customers directly on their mobile devices. Here are the top text marketing best practices:

1. Obtain explicit consent

• Ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA) and GDPR by obtaining explicit consent from recipients before sending any marketing messages.
• Use opt-in mechanisms such as web forms, text-to-join keywords, or paper forms to gather consent.

2. Provide clear opt-out options

• Make it easy for recipients to opt-out of receiving further messages by including clear instructions in every text.
• Use simple keywords like "STOP" or "UNSUBSCRIBE" for opt-outs and process these requests promptly.

3. Segment your audience

• Segment your contact list based on factors such as demographics, purchase history, behavior, and engagement.
• Tailor your messages to different segments to increase relevance and effectiveness.

4. Personalize your messages

• Use personalization techniques such as addressing recipients by their name and sending messages based on their preferences and past interactions.
• Make the content of the message relevant to the recipient’s interests and needs.

5. Craft clear and concise messages

• Keep your messages short, clear, and to the point. Aim for brevity while ensuring the message is informative and engaging.
• Include a clear call-to-action (CTA) that tells recipients what you want them to do next.

6. Timing is crucial

• Send messages at appropriate times to maximize engagement. Avoid sending texts early in the morning or late at night.
• Consider the recipient's time zone and the nature of your message when scheduling texts.

7. Use SMS for time-sensitive information

• Leverage SMS for urgent and time-sensitive communications such as flash sales, appointment reminders, event updates, and order confirmations.
• Ensure the timing and content of these messages are relevant and provide immediate value.

8. Provide exclusive offers and content

• Reward subscribers with exclusive discounts, promotions, and content that they can’t find elsewhere.
• Use SMS as a channel to deliver special deals and incentives that encourage customer loyalty and engagement.

9. Integrate with other marketing channels

• Coordinate your SMS marketing efforts with other channels such as email, social media, and your website to create a cohesive marketing strategy.
• Use SMS to complement and reinforce messages delivered through other channels.

10. Monitor and analyze performance

• Track key metrics such as open rates, click-through rates, conversion rates, and opt-out rates to gauge the effectiveness of your SMS campaigns.
• Use this data to refine your strategies and improve future campaigns.

11. Maintain compliance and privacy

• Stay updated on the latest regulations and best practices for SMS marketing to ensure compliance.
• Protect recipients' privacy by securing their data and using it responsibly.

12. Test and optimize

• Conduct A/B testing on different message elements such as content, timing, and CTAs to determine what works best.
• Continuously optimize your messages based on test results and performance data.

13. Leverage two-way communication

• Encourage recipients to reply to your messages and engage in two-way communication.
• Use SMS to gather feedback, conduct surveys, and provide customer support.

14. Automate where possible

• Use automation tools to streamline your SMS marketing efforts, such as sending automated welcome messages, birthday greetings, and follow-up texts.
• Set up automated workflows for common scenarios to save time and ensure consistency.

15. Respect message frequency

• Avoid overwhelming recipients with too many messages. Find a balance that keeps them engaged without becoming intrusive.
• Monitor engagement and adjust the frequency of your messages based on recipient responses and behavior.  

‍