Automate distribution of rewards, incentives, and payouts using our low-code API infrastructure

Leverage our powerful developer-friendly API libraries to fuel growth across various business objectives and stakeholder journeys - from sending one-time rewards to anonymous users to providing your loyal customers with a delightful redemption experience.

Empower your business by integrating with Xoxoday Plum APIs

Explore the various ways in which you can implement our APIs to suit your unique business requirements

API for a smooth and compelling rewards redemption experience

If you need an e-commerce rewards solution that has prebuilt latest UX and checkout capabilities, our storefront integration provides a redemption solution to the points earned in your solution.
Two-way sync with your points solution
Enable multi-currency & multilingual reward redemption with ever refreshing catalog
Protect your campaigns with user roles and approval workflows
Best suited for loyalty, Edtech, LMS and HRMS platforms

API to build and manage a fully native rewards journey

If you have an existing application and are looking to expand its capabilities with a comprehensive rewards catalog from the flow of your application, with your custom UI/UX, and checkout experience, Rewards API is the right solution for you.
Control the end-to-end user experience
Access to the latest catalog accessible in 100+ countries
99.99% uptime with round-the-clock support
Best suited for referral, loyalty, crypto, gaming, influencer marketing, retail- tech and HRMS platforms

API to automate instant rewards distribution across the globe

If you are looking to reward users instantly from the flow of your application based on triggers within your solution, Xoxo Reward Link API is perfect solution for such use cases.
No login necessary, single step redemption process
Choose a reward expiry as per your use case
Pay only for the rewards claimed
Best suited for surveys, gaming, fintech, consumer tech and healthcare platforms

API to enhance engagement across the globe

If you're looking to enable a dynamic point-based engagement engine within your existing mobile or web application, then Points API is the perfect solution. Tailor your engagement strategy to drive continuous positive actions through seamless point management.
Multi-geography and currency wallets for global reach 
Seamless end-user login experience (SSO or email/password) 
Robust security with oAuth 2.0 authentication and IP whitelisting 
Email customization, storefront customization, and more 
Ideal for referral, loyalty, crypto, gaming, influencer marketing, retail-tech, and HRMS platforms 

By developers, for developers

Xoxoday API solution offers the flexibility, stability, and control businesses need to build a robust rewarding journey

Flexible filters

Request and display only the specific gift cards that you prefer based on filters such as country, currency, value, and category of the gift cards.

Developer friendly

Integrate in your preferred language like cURL, Ruby, Python, Java, etc. with in depth API documentation, staging server, and latest coding standards.

Headless architecture

API library designed to support iterative development with RESTful endpoints. Roll out features with ease, without large up-front investments.


Enable users to continue using the existing version and only update their applications to the recently rolled out API versions when they are ready.


Rewards API supports webhooks for cases where a request is not needed from your application, making it more efficient to manage.

Interactive Documentation

Explore our comprehensive documentation with live examples, allowing you to make actual API calls and see responses in real-time for better understanding. 

Restful APIs

Our APIs follow the RESTful architecture principles, ensuring a simple, lightweight, and scalable interface for seamless integration into your applications. 

Dedicated sandbox environment

Experiment and test your implementations safely with a dedicated sandbox environment before rolling out to production. 

Status page

Stay informed about the health of our APIs by subscribing to our status page, which provides updates on any ongoing issues or maintenance activities. 

5000+ customers globally use Xoxoday to fuel growth

"Very responsive with 100% uptime"

Thanks to Xoxoday, we can now automate the incentive procurement and distribution, thus saving high costs and time. The overall online respondent experience has also been excellent.

Ravi Gour - Regional Panel Leader (Asia-Pacific), Nielsen

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"The platform is self served, quick to set up, easy to use"

The value addition came in with the ability to create landing pages that triggered to show localized rewards, which helped our business in driving engagement. I also appreciate the excellent reward redemption  support that you guys provided.

Sandeep John -  Head of field marketing, SE Asia, Freshworks

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“A Superpower for growth marketers”

Xoxoday is that superpower that every growth marketers can do so much with! Xoxoday has been a great value adition to Xero. We achieved a 20% growth year on year and it’s a brilliant performance for us.

Matt Wale -  Head of Growth Marketing, Xero

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"Increased rewarding efficiency - 52% of employee"

Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable. That was the most important criteria for us to decide on them.

Human Resource Business Partner, H&M

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"100% customer resolutions within SLAs"

Xoxoday Plum has an edge over the other aggregators and the brands because of meagre number of options they provide for redemption. The rewards dashboards method of rewarding is a drastically quicker and smarter way to implement rewarding strategies.

Biju Samuel, Capgemini

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We built the reward marketplace, so you don’t have to

Use Plum's Reward Marketplace to easily and securely send out rewards and incentives globally.
Start now

Enterprise grade platform that is fully secure and designed to scale

Data protection is of utmost importance at Xoxoday, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for businesses.

Equally loved by people leaders and employees


Faster time-to-market


Reduction in technology costs


Service uptime for 365 days


Number of requests handled per minute

Frequently asked questions

1. How can we get started with the integration?

You can create a sandbox account to get the access keys for your integration on the staging server. Once you have created the sandbox account, you can explore our API documentation to view the next steps.

2. How do I use API keys?

All requests to the Xoxoday API must be authenticated. Xoxoday uses the standard OAuth 2.0 protocol and RESTful API for clients to integrate Xoxoday’s libraries into their environment. For detailed instructions on how to find and use your API key, read this.

3. How long does it take to go live?

Our customer success team is always available to assist you with the integration. Go-live can take anywhere from a few hours to a few business days. However, it also depends on your development team and the time they take to integrate the libraries with your application.

4. Can gift cards be sent in multiple currencies?

Yes, Xoxoday Plum supports multiple currencies. You can set the currency while placing an order via the API.