Automate & Simplify Point-Based Incentive Programs with Xoxoday Plum

Everyone knows the difficulty in delivering rewards and incentives to employees, customers and channel partners, due to complicated workflows. However, running a points-based incentive program using Xoxoday Plum is as easy as child’s play. It enables you to reward your employees, loyal customers, gig workers, channel partners, and survey participants by simply giving them reward points, directly linked to their email addresses or phone numbers, which can be redeemed against any brand on the Plum website or app. This makes it easy and convenient for your customers and helps foster brand loyalty.

The problem with traditional rewards and incentive programs

Traditional incentive programs that demand specific reward sizes are effective, however, it might take a very long time to accrue incentives that can be redeemed. The workflow management becomes challenging. The lack of denomination flexibility, the inability to handle several languages or currencies, and the limited selection of incentives all contribute to the failure of incentive programs. A reliable point-based incentive system solves all these challenges.

How does Plum’s point-based incentive system help

Plum provides rewards, incentives, benefits and payouts infrastructure for businesses. It helps reward and incentivise employees, customers, gig workers and channel partners by delivering Xoxo Points and Xoxo Codes. The points can be quickly redeemed from the Plum store. Whatever method is used to earn the reward, points are accumulated in the user's account and can be used in a single or several transactions. The rewards API uses the old points first, so they are used up as quickly as possible.

Run effective points-based incentive programs with Plum

You can run effective points-based incentive programs for employees, loyal clients, gig workers and channel partners in three simple steps.

  • You Share: Send Xoxo Points and Xoxo Codes with your personalised branding via email or SMS.
  • They Choose: Let your recipients choose from Xoxoday’s global catalog of 25000+ gift options. 
  • They Redeem: Instantly deliver gift vouchers after they redeem points from the store.

Spreading delight to 2M+ users across 1500+ businesses

Multi-language and multi-currency support worldwide

Recipients worldwide can use the currencies and languages of their choice to redeem their points. The redemption gateway offers multi-currency and 12 language options. To ensure a smooth buyer journey, you can quickly distribute rewards to your people in their local currency. Furthermore, we handle the conversion rates using your base currency, so you don't have to worry about matching them up.

Choice of rewards

Give your recipients the gift of choice by letting them select from the 21000+ option in the Plum rewards catalog. Xoxo Points allow end users to pay a tiny premium to purchase the gift of their choice, making it simple for them to collect points and spend them on bigger prizes.

Bulk upload and easy distribution

Send Xoxo Points instantly to a large group or one person at a time. Choose your preferred channel - SMS, Email, API - and bulk-upload recipient emails. Customize the template to suit your preferences, and start reaping the benefits of running successful point-based incentive programs!

Flexible denomination

Xoxo Points are now even easier to pay because denominations of points can be set flexibly for distribution and redemption. Xoxo Points can now be awarded, redeemed, and delivered for any sum, in any denomination that suits you. So, distribution and redemption it now flexible.

Automated and distributed


worth digital gifts within a few clicks

Respondent rewarding grown at a


CAGR year on year

Sent Maximum Rewards within

6 weeks

of implementing  automation workflows