Drive qualitative responses from your market research campaigns by incentivizing participants

Incentivise your respondents to get higher representative sample and draw credible conclusive insights. Automate your rewards program with Xoxoday - a solution that powers incentives for some of the biggest market research firms in the world.

Easier, faster and better rewarding than ever before

Personalize your clinical trial rewards

Curate your rewards catalog with your brand logo and theme, by choosing from over 1 mn+ options, and send rewards with a custom email and landing page.

Integrate with any survey platform

Connect with tools like Qualtrics, Typeform, SurveyMonkey, SurveySparrow, Zoho Survey, Google Form, or any platform to set up automated workflows.

Send rewards via multiple channels

Deliver exciting survey rewards in points, links, or codes via SMS, email, or WhatsApp and track reward delivery and redemption in real time.

Engage your research participants with compelling rewards and incentives

Showcase upfront value for the respondent’s time

Rewards create excitement while breaking through inertia and motivating participants to take action. They also transform market research surveys from a mere chore into an opportunity to gain something valuable, thus increasing participation rates.

Engage research participants with instant rewards

Maximize the impact of your market research campaigns by instantly gratifying your respondents. Give them a delightful redemption experience with a variety of enticing rewards and a hassle-free redemption process.

Drive meaningful high-quality results to get actionable insights

When market research participants feel their opinions are genuinely valued, they are more likely to be candid in their responses. This level of engagement leads to thoughtful responses leading to actionable insights, which are vital for making informed decisions.

Survey rewarding in 3 easy steps

Integrate & automate

Seamlessly connect our rewards platform with your market research survey tool in a single click to automate reward distribution.

Reward & delight

Create a trigger-based survey rewarding campaign for your research campaign based on completion rates and quality of responses.

Increase responses

Delight participants by sending them reward codes or links, enabling them to redeem their reward instantly from a global catalog.

5000+ customers globally use Xoxoday to fuel growth

"Very responsive with 100% uptime"

Thanks to Xoxoday, we can now automate the incentive procurement and distribution, thus saving high costs and time. The overall online respondent experience has also been excellent.

Ravi Gour - Regional Panel Leader (Asia-Pacific), Nielsen

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"The platform is self served, quick to set up, easy to use"

The value addition came in with the ability to create landing pages that triggered to show localized rewards, which helped our business in driving engagement. I also appreciate the excellent reward redemption  support that you guys provided.

Sandeep John -  Head of field marketing, SE Asia, Freshworks

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“A Superpower for growth marketers”

Xoxoday is that superpower that every growth marketers can do so much with! Xoxoday has been a great value adition to Xero. We achieved a 20% growth year on year and it’s a brilliant performance for us.

Matt Wale -  Head of Growth Marketing, Xero

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"Increased rewarding efficiency - 52% of employee"

Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable. That was the most important criteria for us to decide on them.

Human Resource Business Partner, H&M

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"100% customer resolutions within SLAs"

Xoxoday Plum has an edge over the other aggregators and the brands because of meagre number of options they provide for redemption. The rewards dashboards method of rewarding is a drastically quicker and smarter way to implement rewarding strategies.

Biju Samuel, Capgemini

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Enterprise grade platform that is fully secure and designed to scale

Data protection is of utmost importance at Xoxoday, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for businesses.