Competitive Battlecard

Best Gleam Alternatives: Why Brands Choose Xoxoday Loyalife

Gleam is built to run giveaways and campaigns. If you need a loyalty program that runs every day, for customers, channel partners, and influencers, here is where the two diverge.

Trusted by enterprises running loyalty programs across 150+ countries

AAT
Access
Al Masraf
Alkem Laboratories
Allied Bank
BNI
Bank BRI
Bank bjb
Bank of Maldives
CBI
Commercial Bank
Danamon
Eastern Bank PLC
Ecobank
Eurogrip
Landco Pacific
Mandiri
Mutual Trust Bank PLC
QIB
Siddhartha Bank
Stanley Black & Decker
Worldia
ahlibank
SAPTCO
TBO.com
AAT
Access
Al Masraf
Alkem Laboratories
Allied Bank
BNI
Bank BRI
Bank bjb
Bank of Maldives
CBI
Commercial Bank
Danamon
Eastern Bank PLC
Ecobank
Eurogrip
Landco Pacific
Mandiri
Mutual Trust Bank PLC
QIB
Siddhartha Bank
Stanley Black & Decker
Worldia
ahlibank
SAPTCO
TBO.com

Why Xoxoday

Why Companies Choose Xoxoday

Ten enterprise-grade differentiators that set Loyalife apart.

1

A Full Loyalty Program Platform

Persistent points, tiers, wallets, and member profiles, not a campaign that ends on a draw date.

2

Every Audience in One Place

Customer, channel, influencer, and coalition loyalty on one platform, including WhatsApp-led, QR, and invoice-based earning.

3

True Global Infrastructure

150+ countries, 50+ currencies, 50+ languages, purchase parity, local tax governance, and flexible data residency.

4

Owned Rewards Marketplace

10M+ rewards across 30+ categories in 150+ countries, with no middlemen.

5

Amazon Partnership

Direct redemption on Amazon in the US, UK, India, Spain, and Germany.

6

Value for Money and Lower TCO

Best-price catalog with no hidden markups. On Generation and On Redemption billing models.

7

Enterprise-Grade Controls

Role-based access, maker-checker workflows, a reward rule engine, budget thresholds, and country-level controls. SOC 2 certified and GDPR compliant.

8

AI Across the Platform

Reward recommendations, churn prediction, smart nudges, and plain-English analytics.

9

Flexible Deployment

SaaS admin portal, REST APIs, SDKs, iFrames, or a white-labeled storefront, with 250+ integrations.

10

Professional Services

A dedicated CSM, monthly and quarterly business reviews, and AI-powered 24/7 support across time zones.

Feature Comparison

How Loyalife Addresses Feature Gaps with Gleam

Gleam is a capable campaign platform. It checks each action directly with the social platform before counting an entry, filters duplicate IPs, disposable emails, and bot patterns, and lets teams embed a widget without a developer. Gaps emerge when a brand needs a loyalty program that persists: member profiles, tiers, a points ledger, channel and influencer programs, a global rewards catalog, and enterprise governance. Loyalife is built for that operating layer. It is also built for ongoing programs, so for a single short social giveaway, a campaign tool like Gleam can be faster to launch.

This matters because enterprise loyalty programs span customers, partners, and influencers, not a single campaign.

Category
Gleam
Xoxoday Loyalife
Program models
Giveaways, contests, and referral campaigns
Points, tiers, referral, scan, claim, and UGC-based programs
Always-on programs
Campaign-based, run per giveaway or contest
Always-on programs with unified wallets and per-brand rules
Enterprise multi-brand loyalty
-Not publicly documented
Cross-brand orchestration with custom rules and rewards across brand portfolios
Channel loyalty
-Not publicly documented
End-to-end channel loyalty for partners with training, events, and referrals
Influencer loyalty
Campaign tooling for creators and marketing teams
WhatsApp-led influencer loyalty with invoice and QR-based earning flows
Coalition programs
-Not publicly documented
Coalition loyalty with unified wallets and partner-specific earn and burn logic

Feature claims reflect information publicly available as of the publish date and may change. Please verify current details on the competitor's site.

Beyond the Platform

Beyond the Platform - What You Get When You Choose Loyalife

When you go live with Loyalife, you get dedicated implementation engineers, structured launch support, promotion kits, and adoption workshops, so your program launches with momentum instead of fading in two weeks.

After launch, your Customer Success Manager tracks the metrics that matter and runs targeted engagement campaigns. Monthly and quarterly business reviews keep the program optimized, and our AI-powered 24/7 support is backed by a global team across time zones.

The longer you use Loyalife, the smarter, more automated, and more impactful your loyalty programs become.

Customer stories

Real results from teams running enterprise loyalty programs

Leading banks, energy companies, and travel platforms rely on Xoxoday Loyalife to run scalable loyalty programs with greater control and visibility.

CBI logo

Siny Antony Davis

Manager, Cards Portfolio Management, Retail Banking Group, CBI

Retail Banking · Cards Portfolio

We appreciate Loyalife's efficient client management. The level of detail and accountability demonstrated on each project is great, leading to a tremendous improvement in customer engagement. We will surely recommend their services to other banks.
MTB logo
Loyalife has made our loyalty program 'MRewardz,' and has taken it to a new height. Cardholders are now more motivated to use their cards and earn MRewardz points. I believe Loyalife will make the program only more exciting and rewarding in the coming days.

Md Abu Bokar Siddik

Head of Cards, Card Division, Mutual Trust Bank (MTB) Limited

Banking · Card Rewards

Ola Energy logo
Loyalife is a true partner. We chose Loyalife as our loyalty provider to work with us across 17 countries in Africa. The Loyalife team is extremely flexible and fully supportive throughout the way. The system is cutting edge from the user interface to the options provided to our consumers.

Motaz Ben Saoud

Corporate Retail Officer, Ola Energy

Energy · Retail Loyalty