About Xoxoday

Make every relationship rewarding

We build the rewards, incentives, loyalty, and recognition infrastructure that businesses use to engage customers, partners, and employees — across 175+ countries, on a single platform.

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5000+

businesses trust Xoxoday

across every industry

150+

countries with native compliance

global offices across 3 regions

13+

years building rewards infrastructure

Who we are

A B2B SaaS company building the rewards layer for the relationships that matter most

We help organizations engage, motivate, and retain the customers, partners, and employees they care about — through rewards, incentives, and loyalty solutions designed for global scale.

Our vision

To power the world's most rewarding relationships, between businesses and the people they value.

North star

Our mission

To help organizations drive growth, trust, and performance — by simplifying how they reward, engage, and build loyalty.

Day-to-day

Our values

Six principles. Every decision

Human first

Technology serves humans first. Every decision starts with the people on the other side of the screen.

Customer is our compass

We design with end users in mind and solve real problems — not the ones that are convenient to solve.

Think big, act bold

Challenge limits. Carry a growth mindset. The ambitious thing and the right thing are usually the same thing.

Be open. Stay humble.

Honest communication, empathetic listening, continuous learning. Strong opinions, loosely held.

Craft with care

Attention to detail is the difference between adequate and excellent. We take pride in execution.

Own it, end to end

Ownership of outcomes — not just tasks. Intent, urgency, accountability, follow-through.

Our journey

From a Bangalore office to 175+ countries

2012 – 2013

Foundation

2012
Founded as Giftxoxo in Bangalore. Sumit and Manoj start the company; Kushal and Abhishek join as co-founders.
2013
Seed funding from Kshatriya Ventures. Mumbai and Delhi offices open.

Era

2012

2 milestones in this chapter.

2016 – 2017

Growth

2016
Strategic investment from Mahindra Holidays. Enterprise focus deepens.
2017
Rebranded as Xoxoday — making every day rewarding.

Era

2016

2 milestones in this chapter.

2018 – 2020

Expansion

2018
Empuls launches as the employee engagement platform. Abhimanyu joins as co-founder.
2020
Sales incentives solution introduced. Dubai, Singapore, and USA offices open.

Era

2018

2 milestones in this chapter.

2022 – 2024

Acceleration

2022
Growth capital from Apis Partners. Loyalife and Loopr join the portfolio.
2024
Rewards, loyalty, payouts, and incentives unified into an AI-powered suite.

Era

2022

2 milestones in this chapter.

2025

Scale

2025
Series C raised. Next phase of global scale begins.

Era

2025

1 milestone in this chapter.

Our platforms

Three products, one rewards layer

Each built for a distinct relationship — customers, employees, partners. All sharing the same global catalog, audit trail, and payout rails.

REWARDS · PAYOUTS · CATALOG

Global rewards and payouts infrastructure. Deliver meaningful incentives at scale across 175+ countries.

175+countries supported

Explore Plum

ENGAGE · RECOGNIZE · LISTEN

Engage, recognize, and listen to employees. Strengthen culture through rewards, feedback, and communication at scale.

1M+employees engaged

Explore Empuls

LOYALTY · REFERRALS · LIFETIME

Customer loyalty and referrals platform. Design, manage, and scale meaningful programs that drive long-term engagement.

5K+businesses powered

Explore Loyalife

The story behind the names

The Story Behind Our Names

Xoxoday

Inspired by the universal expression of affection — XOXO — Xoxoday represents the joy of giving and receiving. The word “day” reflects moments worth celebrating, turning everyday achievements into experiences filled with delight.

Empuls

Formed from “Employee” and “Pulse,” Empuls reflects the heartbeat of an organization. It focuses on understanding sentiment, strengthening culture, and keeping employees engaged, recognized, and connected.

Plum

A plum is rare, sweet, and deeply satisfying, just like the rewards it represents. Plum embodies the idea of offering something valuable and delightful, making every reward feel special and worth remembering.

Loyalife

A blend of “Loyalty” and “Life,” Loyalife makes loyalty a living part of the customer journey. It goes beyond points and transactions, focusing on meaningful relationships that deepen trust and grow stronger over time.

The people behind Xoxoday

A founding team that's still building

Pascal Xatart

Chairman of the Board

Sumit Khandelwal

Co-founder & Chief Executive Officer

Manoj Agarwal

Co-founder & Chief Product Officer

Piyush Khandelwal

Chief Operating Officer

Kushal Agrawal

Co-founder & Chief Marketing Officer

Abhishek Kumar

Co-founder & Chief Technology Officer

Abhimanyu Choudhary

Co-founder & Chief Sales Officer

Ravindra Duggar

Chief Finance Officer

Global presence

Eight offices. Three regions. One platform

Local teams across Americas, EMEA, and APAC — close to customers, close to recipients, close to the regulators that make global payouts work.

8offices

3regions

175+countries

Americas

2 offices

San Francisco

USA

303 Twin Dolphin Drive FL 600 #80, Redwood City, CA 94065

New York

USA

12 East 49th Street, New York 10017

EMEA

3 offices

London

Tricor Suite, 4th Floor, 50 Mark Lane, London EC3R 7QR

Dubai

UAE

Unit #1410, Platinum Tower, Cluster 1, Jumeirah Lake Towers

Doha

Qatar

Workinton, 7th Floor, Al Gassar Tower #27, Fasht Lahadid #920

APAC

3 offices

Bangalore

India

AKR Infinity, 2nd Floor, Plot 113, Krishna Reddy Industrial Area, 7th Mile Hosur Road, Bengaluru 560068

Singapore

109 North Bridge Road, #05-12, Singapore 179097

Jakarta

Indonesia

Sopo Del Tower B, 22nd Floor, Jl. Mega Kuningan Barat III Lot 10