Modular pricing that grows with your program
Start with the base stack. Layer on with add-ons and customizations when you need them.
How it works
How pricing works
Start with the base
Every program begins with the Customer Data Platform. One plan covers members, tiers, rules, reports, and full API access.
Add what you need
Activate Engage, AI Assistants, or Enterprise Features independently. Mix and match based on your program maturity.
Grow without friction
Volume rates drop automatically as your member base grows. No renegotiation, no surprises at renewal.
The complete loyalty stack
Customer Data Platform
- Comprehensive member profiles
- Centralized member data hub
- Custom schemas
- Advanced event monitoring
- PII protection & encryption
- Granular user access management
- Standard white-labelling
- API access (members, transactions, rules, reports)
Loyalty Engine
- Business logic & rule management
- Tier management (rolling, fixed, retainer)
- Points & aggregation-based tiers
- Tier multipliers & milestone rewards
- Visual rule builder
- Earn & burn ratio controls
- Expiry & liability control
- Anomaly detection
Reporting & Analytics
- In-built analytics dashboards
- Customizable member & transaction reports
- Liability & projected expiry analysis
- Audit & error logs
- Non-tamperable audit logs
- Communication reports
Add-on modules
Layer on what you need
Each add-on is a flat monthly fee independent of member volume.
Engage
In-built marketing automation with segmentation, multi-channel campaigns, and communication tools.
- Segmentation by demographics, behaviour & events
- Segment by tiers, points & time periods
- Algorithm-based segments (RFM, clusters)
- ML-based auto-segmentation
- Multi-channel campaign workflows
- Dynamic targeting
- Automated campaign scheduling
- Campaign analytics
- Email & SMS communication
- WhatsApp messaging
- Push notifications
- App banners & custom channels
AI Assistants
Conversational AI co-pilots and machine learning insights layered directly on your loyalty data.
- Admin assistant
- Data analyst
- Marketing assistant
- Predictive analytics & insights
Enterprise Features
Governance, compliance, and operational controls built for large-scale or regulated programs.
- Maker-checker approval workflow
- On-premises deployment option
- Multi-language & multi-currency
- Custom integrations
- Advanced white-labelling (custom sender IDs etc.)
- Data localization
Volume-based pricing
More members, lower unit cost
Your per-member rate drops automatically as your program scales.
Starter
100Kmembers
Launch your program with the full base platform. All features available from day one, no artificial limits on functionality.
Regional multipliers may apply. Final pricing confirmed during contract.
Customizations
Tailored to your requirements
Some capabilities are scoped per project. Talk to our team for a custom quote.
Custom Storefronts & Integrations
Tailored redemption storefronts, branded member apps, and bespoke integrations with your tech stack.
- Customizable redemption storefront
- Branded member mobile app
- Plum marketplace
- External marketplace support
- POS system integration
- Marketing stack (CRM, Martech, messaging)
- Ecommerce stack (Shopify, Magento, WooCommerce)
- Custom integration
Loyalty Consulting
Strategic loyalty design, program audits, and ongoing campaign management from our experts.
- Loyalty program design
- Campaign strategy & management
- Loyalty benchmarking
- Onboarding & implementation support
On-Prem & Multi-Country
For enterprises with data residency requirements or deployments spanning multiple geographies.
- Data localization compliance
- On-premises deployment
- Multi-country deployment capabilities