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Loyalty Rewards

Offer flexible ways for your members to earn, save, and spend

Manage a diverse array of rewards and track redemptions with ease. Ensure every reward choice maximizes value and member satisfaction.

Loyalty rewards engine dashboard
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The Engine

A rewards engine built for enterprise loyalty economics

Launch the right reward type for each audience, channel, and business rule.

Tailored Catalog

Customize your reward catalog based on the segmentation from CDP/CRM to truly align with your brand and participant preferences.

Multi-attributed rewards

Deliver real-time rewards based on campaign types and behavioral milestones. Adjust reward values and type by channel, device, or segment.

Omnichannel Reward Catalog

Automate rewards across web, app, or in-store experiences using our rewards API. Let members earn and redeem through intuitive interfaces.

Seamless Integrations

Sync reward activity with your CRM, CDP, and marketing automation tools. Ensure up-to-date reward data across every member journey stage.

Reward mechanisms

Pick & deploy the reward strategy aligned to your goals

Configure the right reward format without operational overhead.

01 · Points

Instantly gratify member interactions with points

Reward member actions with points they can stack, spend in our global marketplace, or use for payments.

  • Set earn, burn, and unused-point rules by SKU, time, segment, location, and more.
  • Use expiry rules to drive timely redemption and control liability.
  • Distribute by email or mobile number for instant member access.
Loyalty points rewards workflow

02 · Cards

Physical cards linked to every member interaction

Issue physical cards with unique IDs that connect member activity across every channel.

  • Sync data with other platforms in real time via APIs and webhooks.
  • Segment members by chosen attributes tied to each card ID for precise targeting.
  • Link loyalty IDs with profiles, transactions, and custom events, then track them on intuitive dashboards.
Loyalty cards linked to member profiles

03 · Digital wallet

Digital wallets for points, cards, and custom currencies

Store points, digital cards, and custom currencies in one wallet connected to campaigns, referrals, and rewards.

  • Track every activity in real time across connected flows.
  • Set earning rules, expiry, and anti-fraud limits; let support review logs, fix issues, and adjust balances.
  • Sync apps, e-commerce, and more via API, with mobile wallet passes for POS scan-to-redeem or pay.
Digital wallet rewards workflow

04 · Location-based rewards

Reward verified visits and proximity-qualified actions

Reward verified visits, check-ins, dwell time, and geo-qualified actions while filtering suspicious activity.

  • Create geofences, radius or polygon zones, eligibility rules, and campaign windows.
  • Apply spoofing and impossible-travel checks before issuing rewards.
  • Report footfall, conversion lift, zone performance, and suspicious events.
Location-based rewards workflow

05 · Scan-based rewards

Scan QR codes to earn points and cashouts

Let members scan QR codes on receipts or packaging to earn points they can redeem or cash out.

  • Capture customer details, earned points, product, geo, timestamps, and more on every scan.
  • Customize QR prefixes and expiry dates for clean reconciliation and liability control.
  • Support marketplace redemption plus UPI or bank cashouts.
Scan-based rewards workflow

06 · Claim-based rewards

Turn invoices into points with OCR

Reward purchases from any store or channel. Members upload an invoice and earn points on the spot.

  • Members snap invoices in the app or on WhatsApp to earn points, no POS integration.
  • OCR captures amount, product, SKU, quantity, and date, then maps each to eligible schemes and points by your rules.
  • Full basket and retailer analytics turn every invoice into structured data that sharpens member-level marketing.
Claim-based rewards workflow

07 · UGC-based rewards

Incentivize content with moderation and attribution

Review and approve member-uploaded videos of demos, installs, and more to feature in the app, with rewards attached.

  • Define content formats, consent rules, quality thresholds, and campaign tags.
  • Route submissions to reviewer queues before rewards are posted.
  • Measure quality, approval rates, campaign lift, and reward ROI.
UGC-based rewards workflow

08 · Cashouts

Redeem points as money through preferred payout rails

Let members convert points into money through bank transfer, UPI, or their preferred payout rail.

  • Set point-to-currency rates by currency, tier, and channel.
  • Enforce minimums, caps, rounding, and conversion audits to control liability.
  • Keep members motivated to earn, engage, and redeem by making rewards convertible to cash.
Cashouts rewards workflow
The Marketplace

The world's largest reward marketplace

Offer rewards that resonate, with 10M+ options from 30+ categories in 100+ countries, covering everything from gift cards to wellness, travel, and donations.

Loyalife reward marketplace - gift cards, merchandise, travel, experiences, charity, subscriptions, and more
FAQs

Common questions about loyalty rewards

Loyalife offers 8 reward mechanisms: Points, Cards, Digital Wallet, Location-based, Scan-based, Claim-based, UGC-based rewards, and Cashouts. Each can be configured independently per program.