Best Merkle Alternatives: Why Brands Choose Xoxoday Loyalife
Evaluating Merkle for loyalty and CRM? See where a services-led agency model and a productized loyalty platform diverge, and what that means for speed, cost, and control.
Trusted by 5,000+ enterprises across 150+ countries
Why Xoxoday
Why Companies Choose Xoxoday
10 enterprise-grade differentiators that set Loyalife apart.
A Platform You Run, Not a Project You Commission
Configure programs, rules, and campaigns yourself, with no services engagement needed for every change.
Loyalty Across Every Audience
Customer, channel, influencer, and coalition programs on one platform.
True Global Infrastructure
150+ countries, multi-currency, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Owned Rewards Marketplace
10M+ options across 30+ categories with no middlemen, plus direct Amazon redemption in select markets.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
Built-In Enterprise-Grade Controls
Role-based access, maker-checker workflows, budget thresholds, a reward rule engine, and country-level controls.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany, so recipients shop on Amazon's actual website.
One Platform for Every Reward Use Case
Customer, channel, and influencer loyalty, promotions, and payouts in one place, without stitching together multiple vendors.
AI Copilot Across the Platform
AI-powered reward recommendations, program optimization, insights, and automation built into the product.
Professional Services
Onboarding consulting and project management, a dedicated CSM, structured MBRs and QBRs, and AI-powered 24/7 support across time zones.
Feature Comparison
How Loyalife Addresses Feature Gaps with Merkle
Merkle is a global CRM and loyalty agency, owned by Dentsu, with a LoyaltyPlus platform that runs 50 live programs across 19 countries and deep Salesforce, Adobe, and Braze delivery. Gaps emerge for teams that want to self-serve without services dependency, run channel and influencer loyalty, own the rewards marketplace, and control total cost.
Enterprise programs span several audiences and business models, not a single customer rewards setup.
Pricing and feature claims reflect information publicly available as of the publish date and may change. Readers should verify current details on the competitor's site.
Beyond the Platform
Beyond the Platform - What You Get When You Choose Loyalife
When you go live with Loyalife, you get dedicated Implementation Engineers, structured launch support, and adoption workshops, so your program lands with momentum.
After launch, a dedicated Customer Success Manager tracks adoption, runs engagement campaigns, and leads Monthly and Quarterly Business Reviews, with AI-powered 24/7 support across time zones.
Merkle's strength is agency-led strategy, creative, and media. Loyalife is a platform for teams that want to own and operate their program, and brands that want full-service creative can pair Loyalife with their agency of choice.
The longer you use Loyalife, the smarter, more automated, and more impactful your loyalty programs become.
Customer stories
Real results from teams running enterprise loyalty programs
Leading banks, energy companies, and travel platforms rely on Xoxoday Loyalife to run scalable loyalty programs with greater control and visibility.
Siny Antony Davis
Manager, Cards Portfolio Management, Retail Banking Group, CBI
Retail Banking · Cards Portfolio
We appreciate Loyalife's efficient client management. The level of detail and accountability demonstrated on each project is great, leading to a tremendous improvement in customer engagement. We will surely recommend their services to other banks.
Loyalife has made our loyalty program 'MRewardz,' and has taken it to a new height. Cardholders are now more motivated to use their cards and earn MRewardz points. I believe Loyalife will make the program only more exciting and rewarding in the coming days.
Md Abu Bokar Siddik
Head of Cards, Card Division, Mutual Trust Bank (MTB) Limited
Banking · Card Rewards
Loyalife is a true partner. We chose Loyalife as our loyalty provider to work with us across 17 countries in Africa. The Loyalife team is extremely flexible and fully supportive throughout the way. The system is cutting edge from the user interface to the options provided to our consumers.
Motaz Ben Saoud
Corporate Retail Officer, Ola Energy
Energy · Retail Loyalty