Human first
We put people at the center, customers, employees, and partners. We build technology that serves humans first.
About Xoxoday
Make every relationship rewarding
A unified rewards, incentives, loyalty and recognition platform that empowers employees, partners, and customers, globally.
5000+
businesses trust Xoxoday
across every industry
150+
countries with native compliance
8
global offices across 3 regions
13+
years building rewards infrastructure
Who are we
A B2B SaaS company building the rewards layer for the relationships that matter most
Xoxoday is a fast-growing B2B SaaS company that empowers businesses to engage, motivate, and retain employees, channel partners, and customers through rewards, incentives, and loyalty solutions.
Our vision
To power the world's most rewarding relationships, between businesses and the people they value.
North star
Our mission
To help organizations drive growth, trust, and performance by simplifying how they reward, engage, and build loyalty, across customers, employees, and partners.
Day-to-day
Our values
Six principles. Every decision
Customer is our compass
We design with the end user in mind. Listening deeply helps us solve real problems and create value.
Think big, act bold
We challenge limits with curiosity and a growth mindset. We think ambitiously, act decisively, and drive impact.
Be open. Stay humble
We communicate honestly and listen with empathy. We value feedback and learn continuously from every experience.
Craft with care
We sweat the details, from code to content. Quality and pride guide everything we create.
Own it, end to end
We take ownership, not just of tasks, but of outcomes. We act with intent, urgency & accountability.
Our journey
From a Bangalore office to 175+ countries
2012 – 2013
Foundation
- 2012
The Beginning
Founded as Giftxoxo by Sumit and Manoj. Kushal and Abhishek joined as co-founders, with our first office in Bangalore.
- 2013
Early Momentum
Secured seed funding from Kshatriya Ventures. Expanded teams across Mumbai and Delhi.
Era
2012
2 milestones in this chapter.
2016 – 2017
Growth
- 2016
Strategic Backing
Raised strategic investment from Mahindra Holidays. Strengthened our market presence and enterprise focus.
- 2017
Rebranding
Rebranded as Xoxoday. Reaffirmed our belief in making every day rewarding.
Era
2016
2 milestones in this chapter.
2018 – 2020
Expansion
- 2018
Platform Expansion
Launched Empuls, our employee engagement platform. Abhimanyu joined as a co-founder.
- 2020
Global Scale
Introduced sales incentives solution. Expanded operations to Dubai, Singapore, and the USA.
Era
2018
2 milestones in this chapter.
2022 – 2024
Acceleration
- 2022
Accelerated Growth
Secured growth capital from Apis Partners. Expanded our portfolio with Loyalife and Loopr.
- 2024
Unified Intelligence
Unified rewards, loyalty, payouts, and incentives into one AI-powered suite. Enabled seamless engagement across every touchpoint.
Era
2022
2 milestones in this chapter.
2025
Scale
- 2025
Series C
Raised Series C funding. Entered the next phase of global scale and innovation.
Era
2025
1 milestone in this chapter.
Our platforms
Three products, one rewards layer
Each built for a distinct relationship - customers, employees, partners. All sharing the same global catalog, audit trail, and payout rails.
The story behind the names
The Story Behind Our Names
Xoxoday
Inspired by the universal expression of affection - XOXO - Xoxoday represents the joy of giving and receiving. The word “day” reflects moments worth celebrating, turning everyday achievements into experiences filled with delight.
Empuls
Formed from “Employee” and “Pulse,” Empuls reflects the heartbeat of an organization. It focuses on understanding sentiment, strengthening culture, and keeping employees engaged, recognized, and connected.
Plum
A plum is rare, sweet, and deeply satisfying, just like the rewards it represents. Plum embodies the idea of offering something valuable and delightful, making every reward feel special and worth remembering.
Loyalife
A blend of “Loyalty” and “Life,” Loyalife makes loyalty a living part of the customer journey. It goes beyond points and transactions, focusing on meaningful relationships that deepen trust and grow stronger over time.
The people behind Xoxoday
A founding team that's still building
Pascal Xatart
Chairman of the Board
Sumit Khandelwal
Co-founder & Chief Executive Officer
Manoj Agarwal
Co-founder & Chief Product Officer
Piyush Khandelwal
Chief Operating Officer
Kushal Agrawal
Co-founder & Chief Marketing Officer
Abhishek Kumar
Co-founder & Chief Technology Officer
Abhimanyu Choudhary
Co-founder & Chief Sales Officer
Ravindra Duggar
Chief Finance Officer
Global presence
Eight offices. Three regions. One platform
Local teams across Americas, EMEA, and APAC - close to customers, close to recipients, close to the regulators that make global payouts work.
8offices
3regions
175+countries
Americas
2 officesSan Francisco
USA
303 Twin Dolphin Drive FL 600 #80, Redwood City, CA 94065
New York
USA
12 East 49th Street, New York 10017
EMEA
3 officesLondon
UK
Tricor Suite, 4th Floor, 50 Mark Lane, London EC3R 7QR
Dubai
UAE
Unit #1410, Platinum Tower, Cluster 1, Jumeirah Lake Towers
Doha
Qatar
Workinton, 7th Floor, Al Gassar Tower #27, Fasht Lahadid #920
APAC
3 officesBangalore
India
AKR Infinity, 2nd Floor, Plot 113, Krishna Reddy Industrial Area, 7th Mile Hosur Road, Bengaluru 560068
Singapore
Singapore
109 North Bridge Road, #05-12, Singapore 179097
Jakarta
Indonesia
Sopo Del Tower B, 22nd Floor, Jl. Mega Kuningan Barat III Lot 10