IT & SaaS

Rewards and incentives for ITeS & SaaS companies

Stop managing loyalty platforms, commission spreadsheets, and disconnected tools. Xoxoday brings loyalty, rewards, incentives, and recognition together on one platform built for software companies.

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The Problem

Where ITes & SaaS reward programs break down

Scattered incentive programs and delayed commissions hurt retention, renewals, and engagement.

Subscriptions lapse before they renew

Trial users churn, renewals stall, and CSMs lack the right hooks to drive adoption, expansion, and advocacy across enterprise accounts.

Partner & reseller commissions are slow

Manual payouts, unclear SPIFF rules, and multi-currency disbursals erode trust with resellers, referral partners, and tech alliances.

Distributed teams disengage silently

Engineers, CSMs, and support reps across geographies leave within 18 months. Recognition gaps in remote-first ITes & SaaS setups are the silent driver.

Global reward stacks can't scale

Fragmented vendors, multi-currency friction, and spreadsheet-driven campaigns make global rewards across 30+ countries impossible to govern.

The playbook

Reward every stakeholder in the technology value chain

Stakeholder by stakeholder. One challenge each. The right Xoxoday product solving it.

Convert prospects before the deal is won

Winning enterprise SaaS deals takes more than demos. Targeted acquisition rewards - trial incentives, gifting for key stakeholders, and ABM touchpoints - move prospects through the funnel faster.

Business outcomes

Faster deal cyclesHigher trial-to-paid conversionStronger pipeline influenceBetter ABM engagement

Send curated gifts to key buying committee members during active deals

Incentivize trial sign-ups and onboarding checklist completion

Reward prospects who attend demos, webinars, or pilot kick-offs

Run ABM gifting campaigns for target accounts in priority segments

Automate welcome gifts on deal close to reinforce the buying decision

Track gifting spend and influence on pipeline velocity by segment

Turn users into loyal advocates

Retention and expansion in SaaS depend on consistent engagement throughout the customer lifecycle. Reward programs that recognize product usage, drive referrals, and celebrate advocacy strengthen NDR and NRR.

Business outcomes

Higher retention ratesIncreased product adoptionStronger customer advocacyGreater expansion revenue

Launch loyalty programs for consistent active product usage and feature adoption

Reward referrals that drive qualified new customer acquisition

Run cashback and promotional campaigns for plan upgrades and expansions

Incentivize G2, review platform, and case study participation

Deliver personalized rewards based on product usage milestones

Automate re-engagement campaigns for at-risk or dormant accounts

Motivate every revenue team to hit and exceed targets

SaaS revenue teams - AEs, SDRs, and BDRs - need incentives tied to pipeline quality, meeting volume, deal velocity, and expansion revenue. Automate programs that reward the activities driving ARR growth.

Business outcomes

Faster deal cyclesHigher ARR growthImproved quota attainmentStronger sales culture

Launch SPIFF programs for priority products, segments, and pipeline stages

Reward SDRs for qualified meetings booked and pipeline generated

Automate quota attainment and multi-tier accelerator payouts

Run real-time leaderboards and quarterly contest campaigns

Reward new logo acquisition, strategic enterprise deals, and upsell revenue

Recognize top-performing reps and SDRs publicly across all regions

Build a partner ecosystem that drives revenue

Resellers, system integrators, and technology partners are critical to scaling revenue. Structured incentives and transparent payouts build partnerships that deliver consistent growth.

Business outcomes

Increased partner revenueHigher deal volumesBetter partner retentionGreater ecosystem growth

Launch partner tier and co-sell loyalty programs

Reward deal registrations and successful enterprise closures

Incentivize product certifications and technical training

Recognize top-performing partners publicly at partner summits

Run co-marketing and ABM campaign-based engagement

Reward qualified new customer introductions and warm referrals

Recognize the teams driving retention and growth

Customer success teams own retention, expansion, and advocacy. Recognition programs tied to health scores, renewals, and NPS keep CS teams engaged and focused on outcomes.

Business outcomes

Higher retention ratesImproved NPS scoresBetter expansion revenueStronger CS engagement

Reward high NPS and post-QBR customer satisfaction scores

Incentivize on-time renewal rates and net contract expansions

Recognize teams that successfully recover churn-risk accounts

Celebrate onboarding completion and product activation milestones

Enable peer-to-peer recognition across distributed CS teams

Launch wellness and engagement programs for customer-facing roles

Build a tech culture that attracts and retains talent

In a competitive talent market, recognition, benefits, and onboarding programs are essential retention tools. From joining kits to long-service awards, structured programs build the culture high-performing teams want to be part of.

Business outcomes

Higher employee engagementBetter retentionStronger onboarding experienceIncreased productivity

Send curated joining kits and onboarding rewards to new hires on day one

Celebrate work anniversaries, promotions, and long-service milestones

Reward hackathon participation, product launches, and technical certifications

Enable peer-to-peer appreciation across all global functions

Launch a benefits marketplace covering wellness, learning, and lifestyle

Run structured recognition programs aligned to company values

Capabilities

Built for the full ITeS and SaaS revenue and retention stack

Connect your CRM, billing platform, and HRMS. Run customer loyalty, partner commissions, sales incentives, and employee recognition your finance, RevOps, and people teams operate without raising a ticket.

Global rewards marketplace

10M+ options across gift cards, prepaid cards, SaaS subscriptions, experiences, and merchandise across 150+ countries. Multi-currency with instant redemption for customers, partners, and employees without ops intervention.

Customer loyalty and subscription retention engine

Earn rules by product usage, feature adoption, referral conversion, review submission, and plan upgrade. Tiered loyalty logic with renewal incentives and churn-risk intervention triggers via CRM events or webhook.

ABM and demand generation rewards

Reward triggers on meeting booked, demo attended, and intent signal via Salesforce, HubSpot, Demandbase, and 6sense. Localized reward delivery across 150+ countries so sales steps into a warm conversation.

Sales commission and SPIFF engine

ARR-based commission plans with tiers, accelerators, multi-product multipliers, clawbacks, and ramp structures by role and segment. Real-time quota dashboards, dispute workflows, and deal-level audit trails built in.

Partner and reseller incentive management

Deal registration rewards, certification incentives, co-sell SPIFFs, and MDF tracking by partner tier and region. Automated multi-currency payouts with a self-serve partner portal for earnings visibility.

Developer and technical team recognition

Peer recognition, hackathon rewards, sprint milestone badges, and certification incentives for engineering and product teams. Accessible via Slack and Microsoft Teams without a separate login.

Employee recognition and milestone automation

Peer kudos, manager awards, and automated tenure and promotion milestones for distributed global teams. HRIS sync with Workday, BambooHR, Darwinbox, and SAP SuccessFactors via Slack, Teams, and email.

Rule and logic engine

Configurable earn rules, burn rules, eligibility by subscription tier or partner level, reward caps, and expiry windows. Separate rule sets for customers, partners, reps, and employees from one admin console.

Integrations

Native connectors for Salesforce, HubSpot, Workday, Stripe, Chargebee, Jira, and Zendesk. REST APIs, webhooks, and Zapier support for custom billing, product analytics, and ticketing workflows.

The full playbook

How IT and SaaS companies use rewards to accelerate pipeline, retain top engineers, and build a partner channel that sells

Sales SPIFF mechanics, partner tier programs, engineering recognition, and renewal incentive logic, written for SaaS revenue and people teams.

Read the IT & SaaS playbook

Customer Stories

Stories that made a difference

Leading ITes service providers and SaaS companies rely on Xoxoday to run scalable loyalty, sales, partner, and recognition programs with greater control, visibility, and ROI.

KPIT Technologies

HR Lead

KPIT Technologies

KPIT Technologies · Mobility Tech · 5,000+ employees

Empuls replaced our broken physical gifting program entirely. Quarterly award budgets grew from ₹15–20L to ₹45L, employees across the US, Europe, and Asia now redeem from a global catalog, and ESAT scores for R&R improved materially after the switch.

Prodevans Technologies

Recognition is no longer a one-off event - it is a regular, visible part of how we operate. The HR team now has real data on engagement, and employees at client sites feel as connected as those in the office.

HR Manager

Prodevans Technologies

Prodevans Technologies · IT Services · 500 employees

BusinessOne Technologies

Moving from cash and certificates to Empuls gave us a flexible, always-on recognition program. Attrition dropped, our employer brand improved, and productivity increased 20% in the first year.

HR Head

BusinessOne Technologies

BusinessOne Technologies · Pharma-Tech · IT Services

FAQ

Frequently asked questions

Xoxoday is the rewards, loyalty, and recognition platform for the entire ITes & SaaS value chain - four products on one platform. Loyalife drives customer loyalty across the subscription lifecycle. Plum powers partner, reseller, and global rewards payouts. Compass automates sales commissions and gamified contests. Empuls runs employee, CS, and support-team engagement. One contract, one data model, one audit trail.