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Enterprise multi-brand loyalty

One program. Many brands. One member

Run a shared points wallet across your portfolio with brand-specific tier rules, a unified member graph, and a shared liability ledger. Customer bases stay separate while the program runs as one.

Shared wallet across a brand portfolio - Acme Air, Big …, Casa Cafe, D… sharing a $32M live liability with inter-brand settlement.
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Platform capabilities

Shared wallet, brand-specific journeys

One wallet sits at the centre of your portfolio. Every brand connects to it while running its own tier rules, reward catalog, and campaign cadence.

01 · Cross-brand

Earn here, burn anywhere

Members earn at any participating brand and burn at any participating brand. Ledger-level attribution keeps settlement clear without monthly transfer-price debates.

Brand A · earn 240→Brand C · burn 1,200

02 · Per-brand studio

Brand-specific journeys

Each brand owns onboarding, reward shape, and tier logic. The group supplies currency and rails while brand teams configure journeys without engineering tickets.

Tier rules·Owned per brand

03 · Auto monthly close

Inter-brand settlement

Every earn and redemption is attributed to a brand at write time. Monthly settlement files generate automatically without spreadsheet reconciliation.

settlement_2026_04.csv·one row per pair
RBAC pinned per brandNo data co-mingling~11 weeks to first live burn

Centralised platform, brand-led configuration

Who owns what

The group controls the rails. Each brand owns journeys, tiers, and rewards in its own studio, with RBAC pinned to brand and no data co-mingling.

Group level

Sets the rails

  • 01

    Platform tenancy

    Security policy, finance ledger, sub-processor approval, and runtime control.

  • 02

    Cross-brand rules

    Cross-brand burn rules, conversion rates, and marketplace settings configured at group level.

  • 03

    Reporting & compliance

    Consolidated reporting, audit trails, and compliance visibility without exposing brand-level data.

Brand level

Owns the experience, tunes the journey

  • 01

    Tier rules

    Reward catalog, campaign cadence, and comms templates owned by each brand team.

  • 02

    Segments & consents

    Brand-only segments, campaigns, and consents with RBAC pinned to each brand.

  • No data co-mingling.No brand can see another brand's member data or campaign drafts.

Inter-brand settlement

The finance close that doesn't fight you

Every earn and redemption is attributed to a brand at write time. Monthly settlement files generate automatically without spreadsheet reconciliation.

01 · ledger

Issuance attribution

Every point is attributed to the source brand at issuance, with brand, earn rule, and member ID stamped on each entry.

02 · ledger

Burn attribution

Every redemption is attributed to the redemption brand, with cross-brand burns flagged before monthly close.

03 · ledger

Inter-brand settlement

A monthly settlement file is generated by brand pair and direction, ready to export to accounting or ERP in CSV or JSON.

Program results

One wallet, every brand, no merge debt

+34%Cross-brand engagement

Measured in the first 6 months post-launch. South Asian retail group, 4 brands.

11 wksContract to first live cross-brand burn

From contract to first live cross-brand burn with no merge debt or data co-mingling.

Multiple brands · 1 ledgerAt launch

Multiple brands running on a single ledger from day one. No merge debt, no data co-mingling.

FAQs

Common questions about multi-brand loyalty

A multi-brand program runs under one parent company with centralized governance. A coalition connects independent partners. In multi-brand programs, the group owns security and finance while each brand owns tiers, rewards, and campaigns.