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Channel loyalty

Turn your channel partners into advocates

One ecosystem to run scheme management, track sales, claims, and payouts - while keeping every partner engaged and rewarded.

Trusted by enterprise loyalty teams worldwide

AAT
Access
Al Masraf
Alkem Laboratories
Allied Bank
BNI
Bank BRI
Bank bjb
Bank of Maldives
CBI
Commercial Bank
Danamon
Eastern Bank PLC
Ecobank
Eurogrip
Landco Pacific
Mandiri
Mutual Trust Bank PLC
QIB
Siddhartha Bank
Stanley Black & Decker
Worldia
ahlibank
SAPTCO
TBO.com
AAT
Access
Al Masraf
Alkem Laboratories
Allied Bank
BNI
Bank BRI
Bank bjb
Bank of Maldives
CBI
Commercial Bank
Danamon
Eastern Bank PLC
Ecobank
Eurogrip
Landco Pacific
Mandiri
Mutual Trust Bank PLC
QIB
Siddhartha Bank
Stanley Black & Decker
Worldia
ahlibank
SAPTCO
TBO.com
AAT
Access
Al Masraf
Alkem Laboratories
Allied Bank
BNI
Bank BRI
Bank bjb
Bank of Maldives
CBI
Commercial Bank
Danamon
Eastern Bank PLC
Ecobank
Eurogrip
Landco Pacific
Mandiri
Mutual Trust Bank PLC
QIB
Siddhartha Bank
Stanley Black & Decker
Worldia
ahlibank
SAPTCO
TBO.com

Who you want to move

Built for every partner type

Your channel isn't one audience. Dealers chase targets, distributors chase throughput, retailers chase what moves off the shelf, promoters want recognition. Build for each.

Dealers

Turn targets into a reason to keep performing.

Distributors

Reward growth in the right products and markets.

Retailers

Turn everyday sell-out into repeat preference.

Influencers

Win the recommendation that closes the sale.

Platform capabilities

One platform for the entire ecosystem

Design the scheme, capture activity, validate performance, engage partners, and pay rewards from one connected platform.

Design

Scheme builder

Build customised schemes: from slabs, and SKUs, to bonuses, tiers, milestones, and budgets. Approve, launch, update, and roll back without engineering.

Scheme builder rule logic, schemes table, and partner metrics
Onboard

Partner onboarding & segmentation

Onboard partners with easy registration, KYC and approvals. Segment them by tier, geography, sales, products, activity, or tenure.

Partner onboarding top performers and leaderboard
Capture

Data & activity capture

Capture sales, invoices, claims, transactions, and partner activity through DMS, ERP, CRM, POS, APIs, OCR, or other inputs.

Live activity feed with invoice POS and OCR capture
Measure

Analytics & reporting

Track activity, scheme performance, rewards, tiers, progression, redemption, and overall business impact.

Analytics redemption rate scheme ROI and weekly redemptions
Engage

Gamification

Keep partners active with campaigns, challenges, contests, leaderboards, and targeted communications.

Gamification spin the wheel scratch cards and gift rewards
Progress

Tiers & progression

Reward consistent performance with tiered earn rates, milestones, benefits, priority claims, and exclusive campaigns.

Tiers Silver Gold Platinum with loyalty points progress
Qualify

Rules & qualification

Set rules that automatically determine eligibility and rewards based on partner, product, region, tier, target, or campaign.

Rules IF THEN builder with tier multipliers
Verify

Claim validation

Validate invoices, claims, transactions, QR codes, and returns before rewards. Detect duplicates, anomalies, reversals, and clawbacks.

Claim validation checks with 98 percent auto and average time
Pay

Rewards & payouts

Give partners flexible rewards such as gift cards, cashbacks, merchandisers, top ups, and other configurable options.

Rewards payout options and payout successful confirmation

Omnichannel partner experience

Loyalty that works where your partners are

Don't make partners learn a new platform. Let them access the program through the touchpoints they already use such as WhatsApp, a mobile app or web portal.

1

WhatsApp

No new app to download

Turn WhatsApp into a self-serve loyalty channel. Partners handle the whole program without leaving the conversation.

  • Upload single or bulk invoices
  • Check scheme details
  • Track points and claims
  • Raise issues and get updates
2

Mobile App

Your program, always in pocket

Give partners a dedicated mobile experience for the day-to-day of the program.

  • Check targets and live progress
  • Submit claims on the move
  • Track earnings and history
  • Redeem rewards in-app
3

Web Portal

Built for the deeper dive

Give teams that work from desktop, a complete program experience in the browser.

  • Manage claims and approvals
  • Review performance by partner
  • Administer rewards and payouts
  • Follow progression and tiers
Web portal claims overview dashboard with retailer KPIs and claims trend
What you get

Built to drive better channel performance

30 daysAverage time to go live

Get a program running in weeks, not quarters

1.5M+Transactions processed per day

Built to handle high-volume channel activity as your program scales

1 platformFrom scheme to payout

Design, engage, validate and reward partners

Integrations

Connect loyalty to the systems that run your channel

Loyalife sits on top of your existing channel infrastructure - CRM, ERP, DMS, POS, finance, and your data warehouse - so rewards, payouts, and statements flow back into the systems your teams already run on.

Salesforce
Shopify
MoEngage
Stripe
HubSpot
Magento
Twilio
Microsoft Dynamics
Salesforce
Shopify
MoEngage
Stripe
HubSpot
Magento
Twilio
Microsoft Dynamics
Customer stories

Channel programs already running on Loyalife

Automotive, cement, pharmaceutical and more brands running dealer, distributor, and retailer programs on one platform

₹3.25 Cr+rewards automated

Fragmented spreadsheets across a pan-India dealer network were replaced with one governed platform. Five reward schemes now run from a single place across 30 retail locations, with ₹3.25 crore in dealer rewards automated across Q3 and Q4 and no manual payout confirmations left anywhere in the process

Global automotive brandAutomotive retail
Read the case study
98%fewer calculation errors

Offline, region-specific incentive processes with no audit trail became one automated ICM engine, live in under five weeks across 5,000+ dealers. Time spent on incentive management fell 80%, qualifiers rose 25%, and ₹400Mn in incentives now processes seamlessly

A leading cement manufacturerCement & building materials
Read the case study
94.4%of downloads verified

No KYC-gated onboarding and no reliable proof of sale, replaced with verified sign-up and OCR-plus-photo audited crediting. 89% of verified retailers now use the app every month, and 84% of all downloads stay active monthly

A leading pharmaceutical companyPharmaceuticals
Read the case study
One channel. Every incentive

Build a channel loyalty program that drives the next sale

FAQs

Common questions about channel loyalty

The program is open to our partner ecosystem - distributors, retailers, mechanics, architects/specifiers, influencers, and field force teams - based on your role and region. Eligibility criteria (minimum purchase volume, active dealership status, etc.) vary by category; check with your account manager if you're unsure whether you qualify.