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Channel loyalty

Loyalty your channel partners actually act on

Run earning, claims, redemption, communication, and audit for distributors, retailers, mechanics, architects, influencers, and field teams.

Channel partner economics - Gold tier margin 42% with orbiting partner roles.
The flywheel · partner economics

Four levers compound. The partner take grows every quarter

Rev share + co-sell + margin + enablement. Each spoke feeds the next. Tap a spoke to explore its detail.

Each lever compounds the next

Active · Rev share

How the flywheel turns

Rev share
Co-sell motion
Margin model
Training perks

Higher rev share earns trust → trust unlocks co-sell → co-sell grows margin → margin funds enablement → enablement raises rev share again.

Spoke 01

Rev share

Transparent splits on every rupee

Every program win flows back to the partner that originated it. Split bands are published, audit-reconciled monthly, and protected from quarterly bait-and-switch.

  • Per-deal splits, not pooled
  • Signed monthly statements
  • No clawback on volume tiers

What partners say

Our split was the same on quarter one and quarter eight. Nobody touched it.

The capability map

Twelve modules. One channel platform

Every category below ships in production today. Most enterprises start with onboarding, earning, and redemption, then add claims and gamification by month three.

01 · Identity & rules

Onboarding & identity

Multi-role onboarding (retailers, mechanics, distributors, influencers, architects, field force, doctors, installers) over web, app, WhatsApp, QR codes, or SFTP.

Program rules & business logic

Invoice-, SKU-, pack-size-, QR-, serial-code-based earning. Slab and tier earnings. Multi-channel campaigns by product, time, and geography.

Data capture & validation

Invoice upload via app, web, or WhatsApp. Duplicate, fraudulent, or altered bill detection. Serial-code and QR validation engine with expiry and usage limits.

02 · Earn & redeem

Cashback, points & rewards

Cashback to wallet, bank, or local payout rail via API. Expiry rules (fixed or activity-based). Scratch cards, spin-the-wheel, and tier-based unlocks.

Redemption marketplace

1mn+ global catalog: gift cards, products, experiences, recharge, travel, donations. Hybrid redemption (points + money). Direct-to-bank and local payout rails.

Communication & nudging

Multi-channel delivery on WhatsApp, SMS, email, app push, and in-app banners. Auto-journeys for welcome, bill rejected, campaign alerts.

03 · Data & integrations

Dashboards & analytics

User-level point history and transaction logs. Custom MIS reports with automated delivery. Campaign performance and product-wise tracking.

Integrations

POS, CRM, ERP via API. WhatsApp for Business. SFTP connectors for daily and monthly uploads. App Store and Play Store SDKs.

Security & compliance

GDPR and ISO 27001. Data encryption in transit and at rest. RBAC controls. Audit logs for all transactions and actions.

04 · Ops & global

AI, automation & gamification

Fraud detection on duplicate patterns. Scratch cards, spin-the-wheel, weekly leaderboards. OCR + ML for invoice reading on the roadmap.

Admin & ops control panel

Self-service campaign creation. Points approval and reversal. Inventory for physical rewards. SLA-tracked ticket resolution.

Global & local adaptability

Region-specific catalogs and rules. Currency-agnostic. Multilingual interface across GCC, Americas, Europe, APAC, and more.

Roles served

Channel is many roles, not one persona

Map each role to its own onboarding, earn rules, catalog, and approval flow. Same wallet, six lived experiences.

Distributors

Slab-based earnings on monthly volume. Geo-verified deliveries. Direct-to-bank payouts.

Monthly offtakeDirect-to-bank

Retailers

Invoice scan via app or WhatsApp. Visibility claims with shelf images. Tier-up on consistency.

Invoice + visibilityInstant cashback

Mechanics

QR-pack codes on every sale. Instant cashback to wallet or bank. Warranty registration for claims.

QR-pack scanWallet instant

Architects & specifiers

Project-specification points. Curated catalog of premium rewards. Quarterly leaderboards.

Project specsPremium catalog

Influencers

WhatsApp-first onboarding. Code-share referrals. Performance-tied tier benefits.

Referral codesTiered commission

Field force

Daily-route check-ins. Visibility KPIs with photo proof. Manager approval workflow.

KPI + photo proofMaker-checker
FAQs

Common questions about channel loyalty

Generate up to 100,000 QR codes per batch with custom prefixes, expiry dates, encrypted payloads, and per-code tracking. Map each code to Scratch Card, Spin the Wheel, or Roll the Dice, then swap mappings mid-campaign. Nineteen backend checks help block bots, VPNs, replay, and location spoofing.