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Design game mechanics that drive repeat behavior
Launch missions, streaks, and progression loops with guardrails that protect your reward budget and prove incrementality.
7-day streak, keep it going
34%
5.2 days
+18%
Why most loyalty gamification doesn't stick
Points-only programs plateau, engineering-dependent mechanics are slow and costly, and without guardrails the budget burns before behavior changes.
Engagement decays fast
Points-only programs plateau within 6 months. Without behavioral variety, members disengage once the novelty wears off.
Mechanics cost too much
Every campaign needs engineering to build and deploy. By launch, the seasonal window has closed.
No guardrails on rewards
Unlimited earn loops drain budgets without changing behavior. Finance blocks the next campaign after the last one overshot.
Can't prove incrementality
Without control groups, gamification lift blurs into organic engagement and every result reads like coincidence.
Gamification built for commercial outcomes
Three layers of capability across design, guardrails, and measurement, making gamification a disciplined growth lever.
No-code game builder
Configure mechanics, rules, and rewards from a visual console. No engineering dependency for launch or iteration.
Segment-targeted publishing
Publish to specific member segments. Eligibility rules ensure only the right members see each mechanic.
Real-time analytics
Track starts, completions, repeat actions, and uplift versus control groups in real time.
Prize guardrails
Protect your budget before you go live
Win probability
Set exact win rates per prize tier. Control the odds before any mechanic goes live.
Inventory caps
Limit total prizes per mechanic. Once inventory is exhausted, the mechanic auto-pauses.
Repeat-winner blocks
Prevent the same member from winning high-value prizes repeatedly within a configurable window.
Reward expiry
Set validity windows on mechanic rewards. Unclaimed prizes expire and return to the pool.
Game editor
Full editor preview
Mechanics
Six mechanic formats, one engine
Missions
Multi-step challenges that guide members through onboarding, purchase, review, and referral, with milestone rewards at each stage.
Streaks
Consecutive-day or consecutive-action streaks that reward consistency. Miss a day and the streak resets, driving daily engagement.
Instant-win scratch cards
Scratch-to-reveal mechanics with configurable win probability, prize tiers, and inventory caps. Members see the result immediately.
Spin-the-wheel
Weighted spin wheel with customizable slices, prize values, and visual themes. Win probability and inventory managed per slice.
Leaderboards
Ranked leaderboards that drive competitive behavior. Configurable by segment, time window, and metric (spend, referrals, completions).
Seasonal challenges
Time-boxed campaigns tied to holidays, product launches, or business cycles. Auto-expire with settlement and reporting at close.
From mechanic design to proven uplift in three steps
Choose your mechanic format
Select a mechanic format (mission, streak, scratch card, or spin wheel). Set eligibility rules, reward caps, and the target behavior you want to drive. Define your budget ceiling and cooldown period before you go live.
Choose your mechanic format
Publish to selected segments
Publish the mechanic to selected member segments without any engineering involvement. Mechanics go live immediately. Anti-abuse guardrails, velocity checks, and reward caps activate automatically.
Publish to selected segments
Track starts, completions, and uplift
Monitor starts, completions, repeat actions, and uplift versus the control group in real time. Identify which mechanic variant drives the most incremental behavior. Tune and republish without engineering.
Track starts, completions, and uplift
Use cases
Where loyalty teams put gamification to work
Mission challenges for spending milestones
Set a 30-day spend target. Members who complete unlock a tiered reward. Track starts, progress, and completions in real time.
Streak rewards for daily engagement
Reward consecutive days of app activity, purchases, or check-ins. Streaks build habit loops that bring high-intent members back daily.
Instant-win scratch cards on purchase
Trigger a scratch card after every qualifying purchase. Win probability and prize pools stay configurable so budgets remain predictable while driving impulse redemption.
Spin wheel on tier upgrade
Celebrate a tier upgrade with a spin wheel reveal. Weighted prize segments let you control excitement without blowing the budget.
Leaderboard for top spenders
Run competitive spend leaderboards within segments. Top-N members earn escalating rewards at month end; rank visibility drives ongoing participation.
Seasonal challenge campaigns
Run time-boxed challenges around seasonal peaks. Combine missions, streaks, and instant-win mechanics in one campaign to maximize engagement.