Fires the moment it happens
Real-time events
- purchase · order confirmed
- scan · QR or barcode
- login · session started
- profile.update · field changed
- claim.submitted · invoice or image
Activity shown in the product preview: Workflow triggered, Task complete, 12 reactions, Credits redeemed.
Rule engineExecutes in <200ms
Loyalty rules configured without engineering
Launch earning, redemption, expiry and campaign logic from one governed workspace. No code deploy. No sprint required.
Rule canvas
Earning rule · v.3
when
Transaction confirmed
if
Member tier = Gold
and
Spend ≥ $50
then
Award 2× points
cap $200/wkaudit-loggedrollback ok
If-this
then-that
Real-time
execution
100+
trigger types
60s
deploy
The reality
Why loyalty ops teams hit walls with hardcoded rules
Every rule change that needs engineering creates delay, risk, and missed campaign windows.
Dev sprints for every change
Hardcoded earning logic means every rule tweak goes into the engineering backlog. Campaign windows close before the code ships.
No conditional control
All members earn the same regardless of segment or tier. Targeted multipliers and category bonuses are impossible without custom code.
Rule conflicts cause double-earn
Overlapping rules create double-earn or missed-earn scenarios. Members and finance teams discover the problem after the fact.
No audit trail
No record of who changed which rule and when. Compliance and finance audits become painful reconstruction exercises.
How Loyalife solves it
A no-code rule engine built for enterprise programs
Configure, test, and publish complex earning logic without engineering. Govern with approvals and audit trails baked in.
Build complex IF/THEN logic in a visual canvas
Configure earning, redemption, expiry and campaign rules using condition groups, AND/OR operators, and nested logic, all without writing code.
Organize and prioritize with rule groups
Group rules by program, channel or campaign, set their evaluation order, and cap total points distributed per group to keep earn liability in check.
Model anything with custom attributes
Define global attributes across rule groups, manage local attributes for one-off cases, and combine them into derived attributes for smarter, member-specific logic.
Control risk before rules reach production
Route high-impact rules through maker/checker approvals. Teams can review logic, comment, approve and roll back from a complete audit trail.
Execute at the point of transaction
Apply earning, cap and eligibility logic as transactions happen across web, app and POS channels. Members see accurate balances immediately.
Trigger library
Trigger rules from any event, schedule,
or signal
Calendar and lifecycle
Time-based
- member.anniversary · join date
- tier.expiry · 30d / 7d warning
- campaign.window · start + end
- scheduled cron · daily / weekly
Model-derived, not event-driven
Computed signals
- LTV crossed threshold
- churn risk above 0.65
- segment entry or exit
- engagement score dipped
Actions
What a rule can do once it fires
Award / deduct points
Issue points with flat, multiplier, or slab rules. Deduct for reversals, abuse flags, or expiry triggers.
Change tier
Promote or demote immediately, or on a quarterly, annual, or rolling-window review cadence.
Trigger campaign
Spawn a multi-channel orchestration across email, push, WhatsApp, and SMS from one rule action.
Send communication
Send WhatsApp, SMS, email, or push templates. Populated with live member data at render time.
How it works
From rule idea to live execution in hours
1
Set event trigger, conditions, and reward
Pick an event trigger (transaction, scan, referral), add conditions (segment, tier, amount threshold), and define the reward (points, multiplier, cap). All through a point-and-click interface.
Step
01
Set event trigger, conditions, and reward
2
Activate immediately, no code deploy required
Once approved, publish the rule instantly. Conflict detection flags overlaps before go-live. No engineering ticket, no deployment window needed.
Step
02
Activate immediately, no code deploy required
3
Track rule firings, earn volumes, and exceptions in real time
See every rule firing, points awarded, and exception flagged as they happen. Roll back any rule in one click if results are unexpected.
Step
03
Track rule firings, earn volumes, and exceptions in real time
FAQs
Common questions about Rule engine
Any transactional or behavioral event: purchase confirmed, QR scan, referral completion, session start, profile field change, claim submitted, tier upgrade, or a custom event sent via API. Time-based triggers (anniversary, expiry warning) are also supported.