We make growth stories rewarding

Better together

Xoxoday and Giift have come together. By joining forces with Giift, we’ll be able to make it easy for your company to enable growth use cases across customers, employees, sales & partners. Together, we have unique leverage to cover the length and breadth of Rewards (R), Incentives(I), Payouts(P), Perks(P), Loyalty(L) & Engagement(E), creating a RIPPLE with double the force.

The RIPPLE potential

Every business spends money. A simple way to classify money spent by a business is in payroll and non-payroll dollars. Though there are many software solutions that exist for both sides, one part of the non-payroll dollars is highly underserved, the one given out in the form of rewards, incentives, payouts, perks, loyalty and engagement.
‍
Xoxoday is targeting this 5 trillion USD rewards, payouts and incentives industry, which is largely still powered by legacy systems or manually. This market is growing strongly and is expected to reach $6.3 trillion (not a typo, you read this right) by 2027.

Problems that are holding us back

The industry is plagued with broken processes, technological gaps, security holes, delayed gratification, geographical limitations, point solutions, poor transparency & ROI metrics. Due to the absence of a robust technology solution, businesses are forced to opt for fragmented solutions as an easy way out, that does not justify the context at hand.

Why now

The primary reason that the landscape has remained unchanged is due to the lack of maturity of the parallel payment infrastructure. Over the last three years, major changes in the payment infrastructure have built a good mix of consumer readiness and developer friendly APIs available from various card & brand cards.
This has allowed anyone to bring software workflows and payouts together in a way that very closes the gap between the way things happen on the digital side.

The new currency of growth stack

Xoxoday is reimagining, from first principles, how payouts via branded currency should work in any business. We believe that our approach will be the default expectation of the market over the coming years, and the current fragmented approach will disappear as the market is educated about the disruptional improvement in a foundational business process.
‍
Xoxoday combines a rewards & Incentive platform that democratises payouts via branded currency for every function at business. We want everyone to own their outcomes with growth hacks that have tenets of reciprocity in them.

Removing complexity from the process

We connect businesses through a huge supply of reward catalog to meet their demand for employees, sales, channel, consumer payouts. On the supply side, we bring seamless, on-demand, real time delivery of 20,000+ reward options across 80+ countries.

Leadership team

Management Board

What drives us everyday

We deeply understand the intrinsic and extrinsic motivation and engagement drivers of people. While we bring simplicity and continuity to a complex everyday problem, we believe in seizing every day by making the most of it, not only for ourselves, but also for people around us.