Customer Engagement
Loss Aversion: How to Shape Customer and Employee Behavior
How loss aversion works and how to apply it with FOMO, loyalty programs, recognition and gamification to influence customers and employees.
Oct 21, 202611 min read
Xoxoday Insights
Fix What's Broken in Rewards, Recognition, and Loyalty
Practical insights into what the data says, how high-performing teams respond, and what it takes to close the gap.
Company News
B2B, B2C or C2C? It's All Human-To-Human
Why B2B, B2C and C2C are channels rather than business models, and lessons from Xoxoday's journey on building for people, not labels.
Oct 21, 20267 min read
Customer Engagement
Banking Engagement and Loyalty Across Every Persona
How banks can drive engagement and loyalty across customers, agents, partners and employees with a five-journey rewards framework.
Oct 21, 202621 min read
Customer Loyalty
7 Loyalty Program Ideas for Small Businesses
Seven loyalty program ideas for small businesses, from spend-based points and VIP perks to feedback rewards, plus metrics to track success.
Oct 21, 20267 min read
Customer Loyalty
Loyalty Reward Schemes: Types, Benefits and Examples
Explore the main types of loyalty reward schemes, their benefits and challenges, and examples from brands like Hilton, REI and The Body Shop.
Oct 21, 202611 min read
Company News
12 Rewarding Years: Lessons for New Entrepreneurs
Lessons from 12 years of building Xoxoday, from planning, people and product to profit, customer focus, frugality and keeping family first.
Oct 20, 202610 min read
Compliance & Labour Law
Labour Code 2025: A CHRO Playbook for IT/ITES
What Labour Code 2025 changes for IT and ITES companies in India, and a CHRO playbook for payroll, wellness, gig workers and total rewards.
Oct 20, 202610 min read
Customer Incentives
AARRR Metrics: Growth Hacks for Every Funnel Stage
Learn the AARRR pirate metrics framework and dozens of growth hacks for acquisition, activation, retention, referral and revenue.
Oct 20, 202618 min read
Corporate Gifting
15 ABM Campaign Ideas That Win Target Accounts
15 account-based marketing campaign ideas, from events and one-to-one stories to content, gifting and social, plus tips on choosing gifts.
Oct 20, 202616 min read
Corporate Gifting
Account-Based Marketing: A Complete Guide to ABM
What account-based marketing is, how it differs from traditional marketing, the three types of ABM, a step-by-step process and 20 tactics.
Oct 20, 202619 min read
Customer Engagement
AIDA Model: How to Use It in Email Marketing
How the AIDA model works, how to tell which stage a buyer is in, and how to use rewards and persuasive email to move them to action.
Oct 20, 202615 min read
Employee R&R
How to Communicate an Employee Recognition Program Launch
A step-by-step plan to announce your employee recognition program, tailor messages for employees and managers, and keep momentum after launch.
Oct 19, 20269 min read
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