Reseller

Sell Xoxoday in your region with
strong margins and territory

Become a Xoxoday reseller and grow your business with tiered margins, territory protection, and full sales enablement.

Why partner with Xoxoday

Margin, territory, and a programme that pays back

Built so partners can sell, win, and renew, across rewards, engagement, and loyalty in 100+ countries.

Predictable margin

Strong margins on net new and renewal, with clear visibility into what you earn at every deal size.

Territory protection

Deal registration locks the opportunity to you the moment you bring it. No conflict, no surprises.

Sell across 3 products

Plum for rewards, Empuls for engagement, Loyalife for loyalty, one partner, three lines of revenue.

Sales enablement

Certifications, battle cards, and a demo environment so your team can pitch and close without leaning on ours.

Partner paths

Two ways to win

Own a geography or specialise in a single vertical. Both paths come with enablement, territory protection, and a dedicated partner manager.

Path 1

Regional reseller

Own a geography. Sell across all three Xoxoday products to your local market with localised commercials, multi-currency support, and territory protection through deal registration.

Active regions

IndiaMiddle East and AfricaAsia-PacificEuropeAmericas
Apply by region
Path 2

Vertical specialist

Go deep in a single industry, BFSI, Telco, Retail, Healthcare. Get tailored playbooks, reference architectures, and joint case studies for the verticals you already sell into.

Specialist verticals

BFSITelcoRetailHealthcareManufacturingIT services
Apply by vertical
Onboarding

From application to first close

Step 1

Apply

  • Partner portal access
  • Intro call with partner manager

Step 2

Enable

  • Sales training
  • Product certifications
  • Demo environment

Step 3

Pitch

  • First joint pipeline review
  • Battle card walkthrough

Step 4

Close

  • Deal registration live
  • First opportunity registered
Reseller FAQ

Questions from channel teams

From regional sales leaders, partner managers, and vertical specialists evaluating the programme.

Ready to apply? Talk to our partnerships team

Margins are tiered by pipeline volume and renewal performance. New partners start at a base margin that grows with consistent quarterly bookings. Specific numbers are discussed during the application review.

Register an account in the partner portal before you engage. Once approved, the opportunity is protected for you for a defined window, no direct sales conflict and no other reseller on the same deal.

You can sell across Plum, Empuls, and Loyalife. Many partners lead with one product and cross-sell the others into the same account.

Both models are supported. Most regional resellers run customer billing locally for currency and tax simplicity. We can also bill direct and pay you margin, your call based on what works in your market.

Sales training, pitch decks, demo environments, battle cards, and quarterly product certifications. A dedicated partner manager runs your account and joint pipeline reviews.

Yes, at higher tiers and in specific markets we offer regional or vertical exclusivity tied to performance commitments. Discussed during the application review.

Start your application

Build and grow together

Whether you’re a CRM vendor, a regional reseller, or a global SI - the Xoxoday partner ecosystem is built to grow with you.

  • No upfront fees
    Apply at no cost. Commercial terms are discussed during qualification.
  • Dedicated partner manager
    You get a named human. Not a ticket queue.
  • Global program
    Active partner commercials in India, MEA, APAC, Europe, and Americas.

Partner application

Takes 3 minutes. We respond within 2 business days.