Motor de reglas

Set up complex loyalty rules in minutes with our enterprise-grade, dynamic rule engine

Tailor every aspect of your loyalty program in no time with our Rule Engine crafted to handle complex point accruals, custom attributes, and nuanced customer interactions across any business touchpoint
Loyalife: motor de fidelización

Differentiators designed to fasten program launch and adapt to changing business needs at scale

Data Synchronization

Pass real-time data from external systems or use batch processing by uploading files to update the transaction data and trigger the accrual rules

Custom Attributes

Use global attributes across your rule groups, manage local attributes to add custom ones, and use derived attributes to create smarter accrual rules

Rule Groups

Create rules groups to organize and prioritize your rules better, with the option to set a maximum points limit for each group

Previews & Approvals

Get full visibility into rules before they go live, with built-in approval flows and a complete version history for easy tracking and rollback.

Integrate your data once and manage all changes within the platform without
new development cycles

Easily configure or edit rules to adapt to your data and unique loyalty strategies without exceeding your budget, supporting everything from basic point accruals to complex, multi-tiered reward structures
Loyalife-Create Precise Customer Segments

Create Precise Customer Segments for Targeted Campaigns

Integrate seamlessly with existing systems: Synchronize data instantly, ensuring every customer interaction is accounted and rewarded across channels
Support batch uploads for flexibility: Easily manage data in bulk to aid various operational requirements, maintaining consistency and accuracy
Trigger accrual rules automatically: Ensure points and rewards are allocated on time by connecting updated transaction data to your loyalty program
Loyalife-Customize Reward Rules for Complex

Customize Reward Rules for Complex Customer Segments and Behaviors

Organize rules into groups for efficiency: Structure rules in categorized groups to simplify management and adapt to various program needs
Set maximum point limits for better control: Define point ceilings within rule groups to avoid over-rewarding and optimize program balance
Enhance precision with prioritized rule applications: Adjust rule priorities to ensure the most relevant rewards are applied, improving customer satisfaction
Loyalife-Customizable Attributes

Tailor Loyalty Programs with Flexible Attribute Management

Use global attributes for broad applications: Implement global attributes across multiple rule groups to create a cohesive framework for rewards
Customize local attributes for specialized segments: Apply specific attributes to individual rule groups to cater to unique customer needs
Set aggregate attributes for precise targeting: Create personalized rules that trigger custom point allocations for each customer interaction
Loyalife-Structure, Prioritize, and Optimize Rewards

Structure, Prioritize, and Optimize Rewards for Maximum Impact

Group rules for a more streamlined approach: Organize your rules into logical groups for easier management and more structured loyalty offerings
Apply point limits for more balanced rewards: Control how points are distributed by setting max limits per rule group, ensuring fair and consistent rewards.
Ensure accurate reward application with prioritized rules: Manage rule priorities to enhance the relevance and timing of rewards, driving customer engagement.

Seguridad, privacidad y cumplimiento de la normativa en primer plano

La protección de datos es de suma importancia en Loyalife, y nos comprometemos a proporcionar un ecosistema de fidelización seguro y conforme a la normativa para las empresas, con los más altos estándares de seguridad y privacidad de los datos en lo que respecta al almacenamiento, el intercambio, la recopilación y el procesamiento.