Members
Convert fragmented data into behavioral insights
Centralize every click, scan, and purchase into a unified profile for each member. Get a bird's eye view of behavior, preferences, and engagement patterns of all members.
Learn moreCustomer Loyalty
Customer Loyalty Platform for Enterprise Brands
The platform behind loyalty programs at banks, hospitality, and enterprise brands across 150+ countries. Configure the earn logic, govern every change, and run it for years without a developer.
65M+
Members managed
10M+
Global reward options
4.6 / 5· 1,400+ reviews
Best Employee Engagement Software on G2
Book a personalised demo
See Xoxoday in action, tailored to your program size and goals.
Trusted by leading brands
Why enterprises choose Xoxoday
Built for complex, multi-brand, multi-country programs, with the flexibility, speed, and support that rigid or developer-only platforms can't match.
01
Built for global enterprises
150+ countries, 30+ languages, 55+ currencies. Points, cashback, miles, or your own currency.
02
Launch in weeks, not quarters
Go from kickoff to first redemption in 8-12 weeks. A typical in-house build takes 9-12 months and 3-5 engineers.
03
Lower total cost of ownership
One platform instead of separate tools for rules, campaigns, referrals, and rewards.
04
White-labeled and configurable
Your brand, your rules, your member journeys. Includes a custom-branded iOS and Android app, built and deployed by us.
05
No-code for marketers
Marketers change rules, tiers, and campaigns without raising a developer ticket. Teams typically see around 50% fewer engineering tickets.
06
Your data can stay on your infrastructure
SOC 2 and GDPR compliant, and deployable inside your own estate. Member data never has to leave your jurisdiction.
07
The most configurable earn engine in the category
Your team writes the earn logic. No change request, no waiting on our release cycle.
08
API and integration first
Connect to Salesforce, Shopify, Magento, HubSpot, Microsoft Dynamics, MoEngage, Stripe, and Twilio. Open APIs work with your POS, CRM, and commerce stack.
09
A ledger that reconciles
Every point traces back to the purchase that earned it. Finance and marketing stop arguing about the number.
What's Unique
Loyalty built for every customer moment
Engage beyond transactions, not just the moments that involve a purchase.
Earn on every purchase
Points across card, store, web, app, and partner channels. You set the rate.
Omnichannel · Rule-driven
Move members up tiers
Thresholds, benefits, and expiry you control. Upgrades and downgrades run automatically.
Automatic progression
Reward advocacy
Members invite friends. See how they spend against everyone else.
Invite to conversion, tracked
Mark the personal moments
Birthdays, anniversaries, and tier upgrades, sent automatically.
Celebrate the customer, not just the cart
Win back the ones going quiet
Find members sitting on points who've stopped buying. Send an offer and a bonus rate together.
Segment · Rule · Campaign
Redeem however you want
10M+ rewards, or keep it in-house with cashback and fee waivers.
Open and closed loop
Platform capabilities
One platform for your entire loyalty program
Design the program, enrol members, reward every purchase, and keep customers coming back.
Know every member inside out
Profiles, balances, tiers, and full history in one place. Trace any balance back to the purchases behind it.
Decide who earns and how much
Set earn rates by category, product, or tier. Add caps, exclusions, and time windows. No code, no developer.
The right members, the right reward
Group members by tier, spend, balance, or activity. Attach the earning rules to the same group, so the offer and the reward always match.
Progression members understand
Set thresholds, benefits, and expiry. Upgrades and downgrades happen on their own.
Send the right offer to the right people
Pick a segment, set the offer and the cap. See what it cost and what it moved.
One voice, every channel
Email, SMS, WhatsApp, and push. Consent is checked before every send.
Make advocacy measurable
Rewards settle automatically once a referral qualifies. Fraud checks run first.
Rewards worth earning
10M+ rewards across 30+ categories, delivered for you. Or point the ledger at your own system.
Make redeeming irresistible
Spin-the-wheel, scratch-card, and dice games with win rates and prize stock you control.
Numbers that reconcile
Track points issued, redeemed, and outstanding. Every figure traces back to the transactions behind it.
Stop fraud before it costs you
Velocity spikes, duplicate patterns, and suspicious redemptions go to a review queue. You set the thresholds.
Review queue
LiveVelocity spike
14 redemptions in 3 min
Suspicious redemption
Balance drained post-earn
31held before payout · threshold 10 / hr
Every action, on the record
A permanent record of every change, reward, and approval. Filter by user, date, or action.
Nobody ships a change alone
Whoever writes a rule or campaign never releases it. Changes wait for a second signature.
Xoxoday AI
Make loyalty programs smarter, more personal, and more profitable with AI
AI campaign co-pilot
Describe your goal in plain English. The Co-pilot picks the segment, designs the mechanic, and drafts the message. Nothing goes live until a person approves it.
Xoxoday Co-pilot
Your goal
“Re-activate Gold members who haven't earned in 30 days”
Planning…→Building segment→Drafting campaign
Campaign brief (draft)
SegmentGold tier · no earn in 30 days · 18,240 members
MechanicBonus-points mission across POS + bill-pay
MessageEmail + WhatsApp template drafted
Send for approval
Routed to maker-checkerAudit-logged
AI rule drafting & liability forecast
The Co-pilot drafts earn rules, tier multipliers, and referral caps for you. Before anything goes live, see how many points it will issue and what it will cost, run against your real member balances.
Rule builder
IF tier = Platinum AND spend category = Travel THEN 3× points
Forecast before launch
4.2M
Projected points issued
$42,000
Projected liability
6,810
Members affected
Improve with AISubmit for review
Bring your own AI
Connect your own agents, copilots, or self-hosted models through Xoxoday's MCP server. Prompts and member data stay inside your network, and nothing is used to train shared models.
MCP server
Your tenant · private VPC
Your MCP client
agentcopilotself-hosted LLM
governed, typed tools
Tools
query_member()draft_campaign()forecast_liability()review_rule()
Zero member data leaves your tenantAES-256 + TLS 1.3Every call audit-logged
AI campaign co-pilot
Describe your goal in plain English. The Co-pilot picks the segment, designs the mechanic, and drafts the message. Nothing goes live until a person approves it.
AI rule drafting & liability forecast
The Co-pilot drafts earn rules, tier multipliers, and referral caps for you. Before anything goes live, see how many points it will issue and what it will cost, run against your real member balances.
Bring your own AI
Connect your own agents, copilots, or self-hosted models through Xoxoday's MCP server. Prompts and member data stay inside your network, and nothing is used to train shared models.
Xoxoday Co-pilot
Your goal
“Re-activate Gold members who haven't earned in 30 days”
Planning…→Building segment→Drafting campaign
Campaign brief (draft)
SegmentGold tier · no earn in 30 days · 18,240 members
MechanicBonus-points mission across POS + bill-pay
MessageEmail + WhatsApp template drafted
Send for approval
Routed to maker-checkerAudit-logged
Rule builder
IF tier = Platinum AND spend category = Travel THEN 3× points
Forecast before launch
4.2M
Projected points issued
$42,000
Projected liability
6,810
Members affected
Improve with AISubmit for review
MCP server
Your tenant · private VPC
Your MCP client
agentcopilotself-hosted LLM
governed, typed tools
Tools
query_member()draft_campaign()forecast_liability()review_rule()
Zero member data leaves your tenantAES-256 + TLS 1.3Every call audit-logged
Reports & analytics
Track, measure, and prove the impact of every loyalty program
Engagement
Member engagement reports
See who's earning, who's redeeming, and who's going quiet. Track activity by tier, segment, channel, and region to fix gaps before they hit retention.
Liability
Points & redemption reports
Monitor points issued, redeemed, and outstanding in real time. See which rewards members choose, and export clean reports for finance and audit.
ROI
Program ROI dashboard
Connect loyalty activity to business outcomes. Measure repeat purchase rate, basket size, retention, and customer lifetime value for members vs. non-members.
Customer stories
Trusted by brands that reward at scale
Banks, travel platforms and retail brands run their customer loyalty programs on Xoxoday.
Banking“We appreciate the efficient client management. The level of detail and accountability demonstrated on each project is great, leading to a tremendous improvement in customer engagement. We will surely recommend their services to other banks.”
Siny Antony Davis, Manager, Cards Portfolio Management
Banking“Our loyalty program 'MRewardz' has been taken to a new height. Cardholders are now more motivated to use their cards and earn MRewardz points, and I believe the program will only become more exciting and rewarding in the coming days.”
Md Abu Bokar Siddik, Head of Cards
Travel“We have received tremendous response from agencies, bookers, and suppliers across 14 countries on the ease of use of the platform. Xoxoday is closely working with us to make TBO+ the best Booker Rewards Program in the B2B travel space globally.”
Vijayeta James, Global Sales Effectiveness Leader
Reward catalog
10M+ rewards your customers will actually want
Gift cards, experiences, travel, merchandise, wellness, and charity. 30+ categories, redeemable in local currency and language, right inside your brand experience.
Security & compliance
Security, privacy, and compliance at the forefront
Data protection sits at the core of Loyalife. Enterprise teams get a secure loyalty ecosystem for member data, reward transactions, integrations, storage, exchange, collection, and processing.
Works with your stack
Plug loyalty into the systems you already run
Xoxoday's API-first architecture connects to your CRM, commerce, marketing, and payment systems, so every channel sees real-time member data.
FAQs
Frequently asked questions
Yes. Xoxoday supports public cloud, private cloud, and on-premise deployment, so member data can stay inside your infrastructure. It is SOC 2 certified and GDPR compliant.
Make every customer want to come back
See how Xoxoday makes loyalty effortless to run, personal for every member, and measurable at every level of your business.
Book a 30-min walkthrough