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Campaigns

Targeted campaigns your team ships without engineering tickets

Connect segmentation, rule logic, and multi-channel delivery in one flow, so marketing can test, launch, and iterate without waiting on dev.

Loyalife Campaigns dashboard
The reality

Campaign launches stall when loyalty and marketing can't move together

Every engineering ticket, disconnected tool, and manual segment rebuild slows the campaigns that should drive retention.

Engineering dependency

Every new campaign type or segment change requires a dev ticket, adding days or weeks to launch timelines.

Disconnected tools

Audience data, offer config, and channel routing live in separate systems with no shared context.

No performance loop

Redemption, variant uplift, and control-group results require custom reports instead of a live dashboard.

Slow iteration cycles

Winners can't be promoted and losers can't be paused without another round of manual coordination.

How Loyalife solves it

Launch targeted loyalty campaigns without rebuilding the stack

Build point bonuses, milestones, and win-back plays with audience, offer, schedule, and rule logic all in one place.

Campaign builder with audience segment, offer setup, A/B variants, and live performance funnel
01

Launch without rebuilding the stack

Build point bonuses, milestones, and win-back plays with audience, offer, schedule, and rule logic all in one place.

02

Right segment, right channel

Use behavior, transaction, and tier data to match each audience with the right channel and send window, without rebuilding filters each time.

03

Measure beyond opens and clicks

Track delivery, redemptions, variant performance, and control-group uplift in one live dashboard.

04

Rule logic, holdouts, A/B in one toggle

Connect your campaign directly to the Rule Engine, set a control group, and split traffic across variants, all from the setup flow.

05

A type for every loyalty moment

Win-back, milestone, point-multiplier, and lifecycle campaigns re-engage lapsed members with targeted bonuses before churn.

How it works

From segment to launch in three steps

1

Build campaign type, offer, and schedule

Choose a campaign template, set your point multiplier or offer value, pick a schedule, and connect to the Rule Engine in one form. No dev needed.

2

Select segment and delivery channels

Pick a saved behavioral segment and assign delivery channels. Enable A/B testing and set your control holdout percentage before launch.

3

Track performance and promote winners

Monitor live delivery, redemption, and control-group uplift. Promote the stronger variant and pause the weaker from the results dashboard.

FAQs

Common questions about Campaigns

No. Campaign type, audience, offer, schedule, and rule logic are all configured through the Loyalife UI. Marketing teams can publish new campaigns without filing any engineering requests.