✨  Don't miss out! Register for our Employee Appreciation Webinar scheduled for 29th February.🎖️
✨  Don't miss out! Register for our Employee Appreciation Webinar scheduled for 29th February.🎖️

Register now

Awarded as best rewards and incentives software by G2 crowd in 2023

Enable FMCG loyalty programs to gear toward building loyalty within FMCG verticals

Xoxoday offers a collection of features and rewards that cater to FMCG verticals. Increase the sale of everyday consumer products by providing your targeted consumer with various gifts from globally curated gift categories.

By clicking on 'continue' you agree to the terms of use and privacy policy

Trusted by over 3000+ customers worldwide

Bridge the gap between consumer and brand with personalized programs

Create personalized programs

Tailor loyalty programs according to customers' requirements using Xoxoday's user-friendly dashboard and enhance their satisfaction levels.

Thorough analysis

Xoxoday's user-friendly dashboard allows customer data analysis, encompassing preferences, behaviors, and trends. Run an analysis to collect data to understand your consumers' purchasing patterns and make informed decisions.

Strategize to retain

Analyze customer information, such as preferences, actions, and patterns, to tailor loyalty schemes to align with customer requirements and enhance satisfaction.

Focus on a modern FMCG loyalty program to improve brand awareness

Drive repetitive purchase, generate a cohesive customer journey while focusing on a comprehensive reporting mechanism through a simple dashboard of Xoxoday.

Drive repetitive purchase

  • Introduce a points-based loyalty program to encourage customers to return and become more loyal. This program will reward customers for various actions they take.
  • Implement point-based systems based on new customer referrals, content subscriptions, or making repeat purchases.
  • Provide diverse options for customers to redeem their points via currency or from various rewards in a catalog, such as digital vouchers for different brands or using points to make purchases.

A cohesive customer journey

  • Create loyalty programs that provide distinctive experiences and versatile reward choices based on different levels, ensuring customers stay interested over time. This will increase customer loyalty and enhance Customer Lifetime Value (CLV).
  • Remain competitive without succumbing to constant discounting, which can diminish the value of your products. Offer high-end customers a unique and privileged experience through the FMCG loyalty program, providing VIP treatment that sets your brand apart.

A comprehensive reporting 

  • Streamline your dashboard and work to save valuable time and enable quick report generation. Teams from various departments can easily utilize this tool to enhance efficiency, adjust it according to their requirements, and effortlessly assess its return on investment.
  • Monitor all transactions, including Xoxo Points, Xoxo Codes, Xoxo Links, Perks History, and Rewards Pro, all consolidated in one location. 
  • Get insights into transaction statuses and invoice details such as date, amount, notes, balance, and comments on the FMCG loyalty program. Track the redemption history of recipients.

Simplify your customers’ reward journey with Xoxoday

Make FMCG loyalty programs worthwhile for consumers to notice


More Retention


Lower CAC


Uplift LTV
* Backed by product usage metrics and user surveys
Get started

More reasons to choose Plum

Comprehensive reporting

Get reports delivered to your inbox or use our dashboard to get information on the success of your rewards program.


Transcend geographies without any conversion hassles. Deliver e-gifts in a currency you prefer.

Security and compliance

Xoxoday platform meets the highest certification standards to help reduce compliance burdens for your business.

Support that teams swear by

24*7 support with 99.9% response time. Setup assistance, Redemption support, Chat, and email help.

Everyone loves rewards when done right

Self-served, quick to set up, and easy to use

The platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, helping drive engagement.

Sandeep John
Head of Field Marketing
freshworks logo

Increased employee efficiency by 52%

Xoxoday unified our regional engagement program and provided exceptional technology support. Their platform streamlined our implementation and improved delivery executive performance.

Sachin Kotangale
VP operations
swiggy logo

Mercedes improved their topline sales

Xoxoday has helped us improve sales team engagement. We are seeing an incremental increase in sales and an increase of up to 96.2% in redemption adoption.

Sonal Bharadwaj
Regional Sales Head- Luxury Automobile
mercedes benz

Friendly and efficient team

Xoxoday is very customer friendly and professional, and they always take care of our business requirements. I believe that their strength is their team members and their passion for work.

Shwetha Rao
HR Employee engagement
flipkart logo

A superpower for growth marketers

Xoxoday is that superpower that every growth marketer can do so much more with!. Xoxoday has been a great value addition to Xero. We achieved a 20% growth year on year.

Matt Wate
Head of Growth Marketing
xero logo

Introduce advanced loyalty program strategies in the form of rewards for increased brand awareness

Loyalty programs offered by FMCG companies positively influence consumer behavior. These programs are crucial in building a strong connection between customers and brands. Attract customers with monetary incentives like vouchers, bonus points, and free gifts with Xoxoday to go beyond mere transactions and aim to foster emotional attachment to the brand.

By clicking on 'continue' you agree to the terms of use and privacy policy
4.9 out of 5
4.8 out of 5
4 out of 5

Quick Links

Reward solutions
Branded gift cards