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Awarded as best rewards and incentives software by G2 crowd in 2023

Market research rewards for transforming surveys into opportunities

Just having a stunning-looking survey form can neither encourage your participants to enroll in your market research program nor does it justify the value of the time spent. But "attractive rewards" can, as it gives respondents a solid reason to take up your survey. So, start incentivizing your surveys with market research rewards to attract potential participants, boost completion rates, and increase the quality of responses.

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Trusted by 5000+ businesses across the globe

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Easier, faster, and better rewarding than ever before

Showcase upfront value for the respondent’s time

Rewards create excitement while breaking through inertia and motivating participants to take action. They also transform market research surveys from a mere chore into an opportunity to gain something valuable, thus increasing participation rates.

Engage research participants with instant rewards

Maximize the impact of your market research campaigns by instantly gratifying your respondents. Give them a delightful redemption experience with a variety of enticing rewards and a hassle-free redemption process.

Drive meaningful high-quality results to get actionable insights

When market research participants feel their opinions are genuinely valued, they are more likely to be candid in their responses. This level of engagement leads to thoughtful responses leading to actionable insights, which are vital for making informed decisions.

Incentivize your research with market research rewards to drive meaningful results

Incentivize participation, engage respondents with instant rewards, and drive high-quality responses for actionable insights.

Customize your research campaigns

  • Choose from our array of predesigned templates for emails and landing pages.
  • Infuse your brand identity with customizable options for logos, colors, and creative imagery.
  • Craft a compelling message that grabs your participants' attention and sparks their curiosity.

Seamless integration with any survey platform

  • Connect effortlessly with popular survey platforms such as Qualtrics, Typeform, Google Forms, SurveyMonkey, SurveySparrow, and more.
  • One-click integration for hassle-free setup.
  • Configure workflows and triggers to seamlessly send e-gifts, enhancing participant experience and engagement.

IRB-compliant rewards delivery

  • Collect participants' email IDs while ensuring their responses remain anonymous.
  • Surprise participants with gifts without compromising their personal identity.
  • Stay compliant with Institutional Review Board (IRB) requirements and uphold data privacy policies.

Diverse rewards distribution channels

  • Choose from a curated selection of e-gifts or let participants pick from a catalog boasting 26,000+ options from 5,000+ global brands.
  • Deliver e-gifts individually or in bulk, in the form of codes, points, or links.
  • Send rewards conveniently via SMS, email, or WhatsApp, ensuring a seamless and accessible experience for your participants.

Trusted by major research firms globally, our platform ensures meaningful insights for strategic decision-making

From boosting response rates to building goodwill and saving time & money. Here’s why our customers incentivize their surveys with us.


increase in responsiveness with incentive offer


Participation Rates


Lower Market Research costs
* Backed by product usage metrics and user surveys
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More reasons to choose Plum

Comprehensive reporting

Get reports delivered to your inbox or use our dashboard to get information on the success of your rewards program.


Transcend geographies without any conversion hassles. Deliver e-gifts in a currency you prefer.

Security and compliance

Xoxoday platform meets the highest certification standards to help reduce compliance burdens for your business.

Support that teams swear by

24*7 support with 99.9% response time. Setup assistance, Redemption support, Chat, and email help.

Everyone loves rewards when done right

Self-served, quick to set up, and easy to use

The platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, helping drive engagement.

Sandeep John
Head of Field Marketing
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Increased employee efficiency by 52%

Xoxoday unified our regional engagement program and provided exceptional technology support. Their platform streamlined our implementation and improved delivery executive performance.

Sachin Kotangale
VP operations
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Mercedes improved their topline sales

Xoxoday has helped us improve sales team engagement. We are seeing an incremental increase in sales and an increase of up to 96.2% in redemption adoption.

Sonal Bharadwaj
Regional Sales Head- Luxury Automobile
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Friendly and efficient team

Xoxoday is very customer friendly and professional, and they always take care of our business requirements. I believe that their strength is their team members and their passion for work.

Shwetha Rao
HR Employee engagement
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A superpower for growth marketers

Xoxoday is that superpower that every growth marketer can do so much more with!. Xoxoday has been a great value addition to Xero. We achieved a 20% growth year on year.

Matt Wate
Head of Growth Marketing
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Fuel your market research campaigns with Xoxoday’s rewards infrastructure in 3 easy steps

Transform your market research game with our incentive programs.

  • Integrate & automate: Seamlessly connect our rewards platform with your market research survey tool in a single click to automate reward distribution.
  • Reward & delight: Create a trigger-based survey rewarding campaign for your research campaign based on completion rates and quality of responses.
  • Increase responses: Delight participants by sending them reward codes or links, enabling them to redeem their reward instantly from a global catalog.

Don't let your valuable data go unnoticed – incentivize and elevate your market research campaigns with Xoxoday!

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