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Awarded as best rewards and incentives software by G2 crowd in 2023

Retail loyalty platform to help drive sales and repeat purchases

Engage and deepen relationships with your loyal customers with our retail loyalty platform. Our largest global rewards catalog helps retailers share and create meaningful interactions beyond the point of purchase; increasing profitability, retention, and brand awareness.

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Trusted by over 3000+ customers worldwide

Provide cherishing experiences for customers through our retail loyalty platform

Strengthen relationship

Foster stronger relationship with your customers, helping create personalised experiences by offering loyalty points.

Attracts referrals

By implementing our robust loyalty programs, your business can attract referrals through word-of-mouth and customer loyalty.

Boost revenue

Incentivise customers who make frequent transactions, helping drive sales growth and revenue on a larger scale.

Deliver frictioness reward based programs for customers with our retail loyalty platform

Xoxoday is more than just a rewards point system; it's a personalized experience that anticipates and fulfills your customers' needs, fostering genuine connections that go beyond transactions. Enroll in our retail loyalty platform and experience delightful rewarding options through our global rewards catalog.

Seamless rewards campaign automation 

  • With the help of trigger-based workflows, customise your loyalty program and set up auto-approval process seamlessly. 
  • Schedule, customise, and send bulk rewards through our largest global rewards catalog. 
  • Ensure active usage of Xoxo points by setting an expiration date.

Finest rewards marketplace 

  • With benefits like end-to-end e-commerce storefront, browse categories and access services effectively. 
  • Build your customised storefront and help customers enjoy redemption experiences efficiently. 
  • Send rewards globally and redeem rewards through local currency.

Flexible rewarding options 

  • Redeem gift cards, discount coupons, and more in your preferred currency  through our Xoxo point-based rewarding process. 
  • Create customised reward codes to your stakeholders, employees, or channel partners through our code-based rewarding process. 
  • Distribute rewards at scale without login or registration via link-based rewarding. 

Loyalty program reporting for smarter decisions 

  • Track real-time reward delivery reports with transaction details like amount utilised, campaign name, status, and date. 
  • Keep track of redemption history and monitor your rewards budget - customise reports via filters and view transaction details 
  • Filter reports effectively with recipient name, phone, email, reward, and other specific data; helping in getting clarity on the reward program. 

We are the trusted rewards partner for retail companies worldwide

Retail brands globally have leveraged our rewards solution to scale their revenue and retain customers.


reduction in reward implementation time


rewards distributed


choice of rewards
* Backed by product usage metrics and user surveys
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More reasons to choose Plum

Comprehensive reporting

Get reports delivered to your inbox or use our dashboard to get information on the success of your rewards program.


Transcend geographies without any conversion hassles. Deliver e-gifts in a currency you prefer.

Security and compliance

Xoxoday platform meets the highest certification standards to help reduce compliance burdens for your business.

Support that teams swear by

24*7 support with 99.9% response time. Setup assistance, Redemption support, Chat, and email help.

Everyone loves rewards when done right

Self-served, quick to set up, and easy to use

The platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, helping drive engagement.

Sandeep John
Head of Field Marketing
freshworks logo

Increased employee efficiency by 52%

Xoxoday unified our regional engagement program and provided exceptional technology support. Their platform streamlined our implementation and improved delivery executive performance.

Sachin Kotangale
VP operations
swiggy logo

Mercedes improved their topline sales

Xoxoday has helped us improve sales team engagement. We are seeing an incremental increase in sales and an increase of up to 96.2% in redemption adoption.

Sonal Bharadwaj
Regional Sales Head- Luxury Automobile
mercedes benz

Friendly and efficient team

Xoxoday is very customer friendly and professional, and they always take care of our business requirements. I believe that their strength is their team members and their passion for work.

Shwetha Rao
HR Employee engagement
flipkart logo

A superpower for growth marketers

Xoxoday is that superpower that every growth marketer can do so much more with!. Xoxoday has been a great value addition to Xero. We achieved a 20% growth year on year.

Matt Wate
Head of Growth Marketing
xero logo
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