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Awarded as best rewards and incentives software by G2 crowd in 2023

Marketing incentives and rewards to drive qualitative responses from your market research campaigns

Are you tired of struggling to gather insightful responses from your market research campaigns? Look no further - Xoxoday is your solution! Automate marketing incentives and rewards to drive qualitative responses, engage your audience, and gather actionable insights effortlessly. Your research deserves the best, and Xoxoday is here to deliver!

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Trusted by 5000+ businesses across the globe

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Easier, faster, and better rewarding than ever before

Personalize your clinical trial rewards

Curate your rewards catalog with your brand logo and theme, by choosing from over 1 mn+ options, and send rewards with a custom email and landing page.

Integrate with any survey platform

Connect with tools like Qualtrics, Typeform, SurveyMonkey, SurveySparrow, Zoho Survey, Google Form, or any platform to set up automated workflows

Send rewards via multiple channels

Deliver exciting survey rewards in points, links, or codes via SMS, email, or WhatsApp and track reward delivery and redemption in real-time.

Engage your research participants with compelling marketing incentives and rewards

Say goodbye to traditional, lackluster incentives. Make the rewards experience easier, faster, and more satisfying. We empower you to engage your research participants with incentives that truly resonate. Regardless of the kind of research or feedback you are collecting, use marketing incentives to drive your response rate and uncover valuable insights.

Engage your participants with compelling rewards and incentives

Harness the true potential of your market research campaigns by incorporating the magic word - marketing incentives. 

  • Breakthrough participant inertia by showcasing the immediate value of their time.
  • Transform surveys from a chore into an exciting opportunity to gain valuable rewards.
  • Increase participation rates and ensure a more representative sample.

Instant gratification for instant engagement

Maximize the impact of your market research with instant incentivization feature. 

  • Maximize the impact of your market research campaigns by offering instant rewards.
  • Delight respondents with a hassle-free redemption process and a variety of enticing rewards.
  • Create a positive feedback loop, encouraging continuous participation.

Drive meaningful, high-quality results for actionable insights

We understand the importance of genuine participant engagement. By incorporating marketing incentives into your research strategy, we ensure that your respondents feel their opinions are truly valued.

  • Engage participants in a way that makes them feel genuinely valued.
  • Foster candid responses, leading to thoughtful insights that drive informed decision-making.
  • Elevate the quality of your results for more effective and conclusive market research.

Delight your recipients with a world of reward options

Empower your market research participants with the freedom to redeem from a vast global catalog.

  • Send instant cash payouts to respondents from anywhere.
  • Rewards accessible in 100+ countries with multi-currency and multilingual options.
  • More than 1 million reward options across 25+ categories including gift cards, prepaid cards, experiences, merchandise, and more.
  • Flexible rewarding with the option to send them in custom denominations.

Trusted by major research firms globally, our platform ensures meaningful insights for strategic decision-making

From boosting response rates to building goodwill and saving time & money. Here’s why our customers incentivize their surveys with us.


increase in responsiveness with incentive offer


Participation Rates


Lower Market Research costs
* Backed by product usage metrics and user surveys
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More reasons to choose Plum

Comprehensive reporting

Get reports delivered to your inbox or use our dashboard to get information on the success of your rewards program.


Transcend geographies without any conversion hassles. Deliver e-gifts in a currency you prefer.

Security and compliance

Xoxoday platform meets the highest certification standards to help reduce compliance burdens for your business.

Support that teams swear by

24*7 support with 99.9% response time. Setup assistance, Redemption support, Chat, and email help.

Everyone loves rewards when done right

Self-served, quick to set up, and easy to use

The platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, helping drive engagement.

Sandeep John
Head of Field Marketing
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Increased employee efficiency by 52%

Xoxoday unified our regional engagement program and provided exceptional technology support. Their platform streamlined our implementation and improved delivery executive performance.

Sachin Kotangale
VP operations
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Mercedes improved their topline sales

Xoxoday has helped us improve sales team engagement. We are seeing an incremental increase in sales and an increase of up to 96.2% in redemption adoption.

Sonal Bharadwaj
Regional Sales Head- Luxury Automobile
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Friendly and efficient team

Xoxoday is very customer friendly and professional, and they always take care of our business requirements. I believe that their strength is their team members and their passion for work.

Shwetha Rao
HR Employee engagement
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A superpower for growth marketers

Xoxoday is that superpower that every growth marketer can do so much more with!. Xoxoday has been a great value addition to Xero. We achieved a 20% growth year on year.

Matt Wate
Head of Growth Marketing
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Fuel your market research campaigns with Xoxoday’s rewards infrastructure in 3 easy steps

Transform your market research game with our incentive programs.

  • Integrate & automate: Seamlessly connect our rewards platform with your market research survey tool in a single click to automate reward distribution.
  • Reward & delight: Create a trigger-based survey rewarding campaign for your research campaign based on completion rates and quality of responses.
  • Increase responses: Delight participants by sending them reward codes or links, enabling them to redeem their reward instantly from a global catalog.

Don't let your valuable data go unnoticed – incentivize and elevate your market research campaigns with Xoxoday!

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