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Run in-app rewards, instant payouts, and refund automation behind every product surface. Embed via API, reach 150+ countries with 10M+ rewards, and lift activation, adoption, and retention without a roadmap fight.
The Problem
Activation drop-offs, thin research samples, refund backlogs, and manual payouts quietly drag down every metric on the product team’s dashboard.
Most new users churn before they ever hit the aha moment. Onboarding emails and product tours alone aren’t enough to pull them through.
Recruiting beta testers, usability participants, and survey respondents stalls without an incentive - and gift cards by spreadsheet don’t scale.
Refund queues stack up across support, finance, and ops. Days-long SLAs erode trust and quietly inflate churn for high-volume products.
Paying creators, sellers, and vendors runs on spreadsheets and ACH delays. Engineering keeps getting pulled in to babysit it.
The Playbook
From the first signup to the millionth payout, here are the programs product teams embed, automate, and scale with one platform.
Activation
Reward the moment of first value, not weeks later
Trigger a reward the instant a user completes signup, finishes a key onboarding step, or hits their first piece of in-product value. Recipients pick from a localized catalog, and your activation curve bends in the next cohort.
Activation rewards tied to the first 'aha moment' bend the onboarding curve in the next cohort - not the next quarter.
Feature Adoption
Launch rewards tied to behavioral milestones
Pair each feature launch with a reward for trying it. Tie payouts to behavioral milestones - three sessions, first successful use, team-wide rollout - and learn which feature flags actually move the engagement score.
Feature-paired rewards show you which launches actually changed behavior - not just who clicked the tooltip.
In-App Rewards
Points, tiers, streaks - on your domain and brand
Embed a full reward marketplace inside your app via iFrame + SSO or render it headlessly. Run points, tiers, daily streaks, milestone unlocks, scratch-offs, and spin-to-win - all on your domain, your brand, your auth.
Your domain, your brand, your auth - the full reward experience embedded in your product, not a third-party pop-up.
User Research
Instant rewards on completion across 150+ countries
Drop the API into Qualtrics, Typeform, dscout, UserTesting, or your own research tool. Issue instant rewards on completion across 150+ countries. Research ops stops being a payroll problem.
Instant post-completion payouts replace the 2-week manual payout cycle - research ops stops being a payroll problem.
Refunds
Swap cash refunds for reward choice in seconds
Plug the refund engine into your support and ops tools to swap cash refunds for reward choice, store credit, or instant virtual cards. Personalize the message, recover sentiment, and resolve in seconds.
Reward-choice refunds recover more customer sentiment than cash returns - and resolve in seconds, not business days.
Payouts
Bank, UPI, wallet, or branded prepaid card
Send payouts via bank, UPI, wallet, or branded virtual prepaid card from one API. Handle FX, compliance, and tax reporting automatically. Your finance team stops chasing wires and your ops team stops chasing FX rates.
One API for every payout rail - bank, UPI, wallet, prepaid card - with FX and tax compliance handled automatically.
Capabilities
API-first, embeddable, and compliant by default. Get your first call to production in a day, not a quarter.
REST APIs, SDKs, and webhooks for issuing rewards, refunds, and payouts. Headless or embedded - your engineers choose the surface.
Issue branded Visa and Mastercard virtual cards on demand. Deliver via SMS, email, or WhatsApp - perfect for instant payouts and refunds.
Drop the full reward catalog into your product via iFrame + SSO, or render it headlessly with API. Your UI, your domain, your brand.
Replace cash refunds with reward choice, store credit, or instant cards. Cut refund SLAs from days to seconds and protect lifetime value.
Stream redemption, payout, and fraud events into your data warehouse or BI tool. Watch cost, ROI, and engagement live.
150+ countries, 25+ currencies, 10M+ rewards. Tax automation for 1099, 194R, DAC7. SOC 2, ISO 27001, and GDPR cleared.
Customer Stories
How real teams used the API to lift activation, scale research, and automate payouts at production volume.
Nielsen · Product
Research Operations · Global panel · 30+ countries
Research Payouts via API · Global
The API delivered exactly what we needed - reach, reliability, and the ability to let our panelists pick rewards they actually want. We haven’t had a single failed disbursement.
The Plum API let us ship a milestone-reward flow in a sprint. We saw the activation curve bend within the first cohort - a measurable lift in both completion and time-to-value.
Freshworks · Growth Product
Activation Pod
Activation & Trial · SaaS
Built the in-app rewards store with a single iFrame and SSO handshake. The engineering investment was small; the engagement and repeat-trade lift carried the next quarter’s roadmap conversation.
Samco Securities · Product
Engagement & Retention
In-App Rewards · Fintech