Xoxoday Plum vs. Tillo
If you're evaluating Tillo and Xoxoday Plum, this page walks you through where the platforms diverge - and why it matters for your program at scale.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten capabilities that Tillo doesn't offer - and that enterprise reward programs can't afford to go without.
True Global Infrastructure
100+ countries, multi-currency, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
Extensive Catalog
30+ categories across 100+ countries - gift cards, prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, wellness, and custom rewards. No middlemen.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website. No other rewards platform offers this.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.
Built-In Enterprise-Grade Controls
Role-based access, budget thresholds, maker-checker workflows, reward rule engine, country-level controls, and approval schedules - built for 50,000+ employee enterprises.
AI Copilot Across the Platform
AI-powered reward recommendations, program optimization, insights and analytics, and automation built into the product - not bolted on.
Unmatched Deployment Flexibility
SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control - both supported in one platform.
250+ Integrations
Rewards triggered from MS Teams, Slack, Google Workspace, Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, Jira, and Zendesk.
Professional Services
Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7/365 support across geographies and time zones.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with Tillo
Tillo is a well-regarded B2B gift card API network with strong brand coverage across 40 markets - a credible choice for teams that need to distribute gift cards and prepaid cards via API, storefront, or bulk purchase. However, when enterprise buyers require multi-category reward catalogs beyond gift cards, end-to-end program management tools, global coverage beyond English-speaking markets, or built-in enterprise governance, the gaps become difficult to work around.
Catalog breadth directly affects recipient engagement - programs limited to gift cards alone see lower redemption rates and reduced satisfaction scores, especially across diverse, global workforces.
** All comparisons are based on open-source data
Beyond the Platform
Beyond the Platform - What You Get When You Choose Plum
Tillo gives you an API. Plum gives you a rewards program - and a team to make it succeed.
When you go live with Plum, you get dedicated Implementation Engineers, structured onboarding playbooks, and program promotion kits - not a self-service sandbox and a documentation link. Tillo's model assumes you have internal engineering resources to build and maintain the integration layer, the admin workflows, and the recipient experience from scratch. With Plum, that work is done for you: multi-use-case launch templates, manager toolkits, and adoption workshops ensure your program lands with momentum from day one.
Post-launch, a named Customer Success Manager actively drives adoption, monitors redemption rates, and runs targeted campaigns to improve participation - through structured Monthly and Quarterly Business Reviews. Tillo's support model is primarily technical and developer-facing, with no equivalent CSM function for ongoing program performance. A 24/7 AI-powered support layer keeps your teams unblocked, backed by a global team operating across time zones.
On AI, Plum is already ahead. The AI Copilot delivers reward recommendations, program optimization insights, and analytics automation - built into the product today, not on a roadmap. Plum also offers Xoxoday MCP (Model Context Protocol), enabling AI agents and LLM-powered workflows to interact with Plum's rewards infrastructure natively. Tillo has no AI layer. The longer you run Plum, the smarter and more impactful your reward programs become - without adding headcount or engineering cycles.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards