Activity shown in the product preview: Workflow triggered, Task complete, 12 reactions, Credits redeemed.
Send rewards as points that accumulate over time
Send reward points individually or in bulk through Plum. Recipients redeem from 10M+ options across 150+ countries at their own pace.
Trusted by 5,000+ brands worldwide
How it works
Launch your first reward points program in a day
Three steps. No engineering. No procurement delays. Just a clear path from setup to delivery.
Add Recipients
Pick the catalog, countries, and denominations recipients can redeem. Add your logo and branded message. Save and reuse for every future send.
Run rewards programs without the ops work
Bulk uploads, automated delivery, and audit-ready reports. Built for teams sending to hundreds or hundreds of thousands.
Drive repeat behavior
One reward becomes an ongoing program. Recipients accumulate points over months, redeem when ready, and come back for more.
Flexible redemption rules
Allow recipients to redeem points all at once or in parts, giving them the freedom to choose when and how to use their rewards.
Consistent brand experience
Your logo, colors, and copy on every email, landing page, and the redemption marketplace. Recipients never see Plum.
Multi-channel distribution at scale
One recipient or one million. Email, SMS, or WhatsApp. Send today, schedule for next quarter, or trigger via API.
Always-on points balance
Recipients check their balance in the dashboard or mobile app. Every send, redemption, and pending amount updates in real time. Recipients can also check their full redemption history.
API-first execution
Send points from any backend event — purchase, signup, milestone, referral. One REST API. Webhooks for status. SDKs in five languages.
Finance-grade reporting on every send
Track distribution, redemption, and budget utilization across programs with finance-grade reporting.
Use cases
Where teams use reward points
Loyalty Programs
Drive sustained customer engagement by rewarding purchases, referrals, and key interactions. Points accumulate over time and can be redeemed for rewards.
Channel Incentives
Motivate channel partners to achieve sales targets and performance goals. Points can be allocated for promotions, milestones, or program participation.
Employee Rewards
Points can be awarded for performance, achievements, or tenure, and redeemed across a wide catalog, boosting morale, motivation, and engagement.
Gaming Rewards
Reward gamers for in-game achievements, leaderboard finishes, and tournament participation. Points convert to real-world rewards across 150+ countries.
Learning and Development
Incentivize learning and development by rewarding course completion, certifications, and progress milestones.
Wellness Programs
Drive healthy behaviors by rewarding fitness milestones, wellness challenges, and program participation with redeemable points.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Growth Marketing
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself — and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · 8,000+ Employees
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated — respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Asia-Pacific