Activity shown in the product preview: Workflow triggered, Task complete, 12 reactions, Credits redeemed.
Send rewards as links for one-click redemption
Send personalized reward links from Plum's dashboard. Recipients redeem in one click. No sign-up. No login.
Powering rewards at 5,000+ companies worldwide
How it works
From setup to redemption in minutes
Three steps. No engineering. No procurement delays. Most teams go live in under a day.
Create a campaign
Pick your catalog — gift cards, experiences, merchandise, travel, and more. Set the country, denomination, and branding in one campaign builder.
Run every reward program from one dashboard
One-click redemption. Bulk distribution. Eligibility rules built in.
One-click redemption
Recipients click and go straight to a personalized rewards page. No sign-up. No app. They pick a reward and check out as a guest.
Secure distribution with full visibility
Bind each link to a recipient's email, phone, or domain. Track every link from send to redemption. Misuse is blocked at the source.
Consistent brand experience
Your logo, colors, and messaging across every email, landing page, and redemption screen. Recipients never see a Plum-branded screen.
Multi-channel distribution at scale
Send one link or 50,000. Email, SMS, WhatsApp, or CSV bulk. Built for one-off sends and program-scale runs.
Send through your own CRM
Receive the links yourself and push them through your CRM, marketing automation, or product flow. You stay in control of the channel.
API-first execution
Generate and send links from your own code. REST API with OAuth 2.0 auth and webhook events.
Set expiry per campaign
From 24-hour flash promos to multi-year program links. Expired links stop working at the timestamp you set.
Use cases
What teams send Reward Links for
Survey & Research Incentives
Reward every survey respondent automatically. Each link is bound to their email with the value you set.
Consumer Promotions
Run sweepstakes, sign-up incentives, and acquisition campaigns. Branded, trackable, single-use.
Customer Lifecycle Engagement
Reward onboarding, first purchase, and anniversaries on schedule. Every link single-use and time-bound.
Customer Rewards
Send refunds, service recovery credits, or VIP rewards. Each link is bound to the customer's email or phone.
Sales SPIFs & Quota Incentives
Pay reps the moment a deal closes or a quota hits. CRM-triggered, single-use, fully auditable.
Channel Partner & Affiliate Payouts
Pay partners and affiliates per verified conversion. Single-use links with full conversion audit trail.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Growth Marketing
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself — and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · 8,000+ Employees
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated — respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Asia-Pacific