Run every reward program from one platform
Create campaigns, control budgets, and manage rewards from a single platform. No spreadsheets. No vendor follow-ups.
Launch, govern, and reconcile without switching tools
From planning to reconciliation, program owners can run every stage of the program in a single workflow.
Distribute rewards
Send via email, SMS, WhatsApp, or your CRM. 150+ countries, 50+ currencies, one campaign builder.
Govern budgets
Set spending limits, approval thresholds, and role-based access. Finance approves once; program owners ship on their own.
Track operations
Every send tracked. Every redemption reconciled. Audit-ready exports across USD, EUR, GBP, and 45 more.
Distribution modes
Flexible reward delivery at scale
Choose the format that fits your workflow: points, codes, links, direct gift cards, API integrations, or embedded storefronts.
Reward Points
Send points via email or phone. Recipients log in to spend on the marketplace, now or later. Pay only on redemption.
Reward Codes
One-time codes that redeem without a login. Hand them out at events as printed QR cards, or send digitally.
Reward Links
Send branded one-click claim links, locked to each recipient by email, phone, or company domain. No login required.
Gift Cards
Send a specific brand's gift card. Recipients redeem directly at the brand, with no extra steps in between.
Rewards API
Trigger reward sends programmatically from your product, CRM, or workflow. Full control over delivery, timing, and catalog access.
Embedded Storefront
Embed a branded reward marketplace directly in your product or portal. Recipients browse and redeem without leaving your experience.
Platform capabilities
Every reward program your company runs
Manage distribution, branding, catalogs, controls, and reporting from a single workspace instead of juggling multiple systems.
Campaigns and multi-channel delivery
01/05One campaign builder, every channel. Upload up to 10,000 recipients per send. Schedule, segment, and trigger from your CRM.
Multi-channel delivery
Send Codes, Points, Links, or gift cards individually, in bulk, or on schedule through email, SMS, WhatsApp, APIs, or your existing CRM workflows.
Bulk and scheduled sends
Upload and distribute rewards to up to 10,000 recipients at once, automate scheduled sends, or trigger distributions directly from your systems.
Manage campaigns in parallel
Launch multiple reward programs simultaneously, segment audiences by region or use case, and personalize experiences at scale.
Branded communication
02/05Recipients land on a page that looks like yours, not ours. Logo, colors, typography, custom subdomain, and AI-assisted copy — set up in minutes, no developer needed.
Personalize every email
Use pre-built templates with customizable logos, headers, and footers, then set your own domain, sender name, and reminders.
Brand the landing page
Customize logo, colors, typography, custom subdomain, and personalized hero messaging for a seamless redemption journey.
Use AI to draft the copy
Generate email and landing-page copy in seconds, then refine for tone and brand without leaving the campaign builder.
Show only the rewards each audience can actually use
03/05Filter by country, denomination, brand, or category. Rename points to fit your brand — AcmeStars, Coins, whatever — no developer needed.
Run a fully branded marketplace
Host it on your own subdomain with customizable branding, curated catalogs, and recipient-level redemption controls.
Tailor catalogs by tier
Enable or restrict reward categories and adjust by country, denomination, brand, or subcategory so each audience sees relevant options.
Make the experience your own
Rename points or rewards to match your brand terminology, whether it's AcmeStars, Coins, or any custom label, without developer support.
Controls per program
04/05Give regional teams their own admin access, budgets, and conversion rates. Change rates mid-program without pausing live campaigns.
Adjust conversion rates anytime
Configure point-to-currency rates globally or by reward category in real time, without interrupting active programs.
Define admin roles precisely
Manage Super Admin and Admin roles with configurable permissions to support secure, distributed program operations.
Manage all users from one place
Add admins, assign access levels, and control visibility of sensitive data such as wallet balances and reports.
Reports and Analytics
05/05Audit-ready exports with the columns and ranges your stakeholders need. Filter transactions by invoice, payment reference, status, reason, or date range.
Threshold and budget governance
Configure spending limits, reset usage thresholds, and delegate budgets safely across multiple program owners.
Flexible filters and downloadable reports
Filter transactions by invoice, payment reference, status, reason, or date range. Export reports using preset windows or custom time periods for operational and financial analysis.
Customizable reporting views
Configure visible columns based on stakeholder needs and generate audit-ready reports without creating separate report formats.
10M+ rewards. 150+ countries. One catalog
Gift cards, experiences, travel, merchandise, charity, airport lounges:30+ categories, 50+ currencies, redeemable in local currency anywhere recipients live.
Explore Reward Marketplace
Plug into the tools you already use
Trigger rewards from your CRM, HRIS, payroll, or survey tool. 50+ pre-built connectors. No middleware, no custom scripts.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Growth Marketing
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself — and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · 8,000+ Employees
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated — respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Asia-Pacific