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Consumer rewards

Launch global consumer promotions without managing multiple vendors

Run loyalty, cashback, and instant-win campaigns with 10M+ reward choices across global markets, currencies, and audience segments.

Consumer rewards hero

The Problem

Global consumer campaigns fail at reward delivery scale

Generic rewards, delays, regional gaps, and zero ROI visibility drain budgets.

Participation drops fast

Generic vouchers stop working after the first campaign. A fixed reward strategy rarely lands across markets and customer segments.

Delayed fulfillment kills repeat

Manual approvals and vendor coordination delay rewards by 3-7 days, dropping repeat participation and spiking support tickets.

Regional reward gaps

Consumers receive rewards tied to brands they cannot access in their country, currency, or region. Value disappears before redemption.

No reward ROI visibility

Marketing tracks clicks, not redemption outcomes. Budget gets spent without insight into which rewards actually drive repeat behavior.

How Plum solves it

One platform for promotions, fulfillment, and redemption tracking

Replace fragmented vendors, spreadsheets, and disconnected tools with one platform.

Local catalogs

Locally relevant rewards across every market

  • Gift cards, prepaid, merchandise, travel, and donations — all in one catalog
  • Amazon partnerships across US, UK, India, Spain, and Germany
  • AI-powered reward recommendations during redemption to lift relevance
  • Local and international brand mix configurable per geography

10M+

reward options

150+

countries supported

30+

reward categories

Locally relevant rewards across every market
Automation

Automated delivery without rebuilding your stack

  • Trigger rewards from purchases, referrals, installs, surveys, or campaign milestones
  • Reward Links, Codes, direct gift cards, or branded points-based storefronts
  • Bulk distribution via CSV upload, scheduled sends, or REST API
  • White-labeled storefront live in 2–3 weeks, not 6 months

2–3w

storefront launch

<2m

delivery time

5+

trigger sources

Automated delivery without rebuilding your stack
Gamification

Gamified campaigns that lift participation

  • Spin-the-wheel, scratch cards, sweepstakes, giveaways, and milestone campaigns
  • QR code support for offline-to-online campaign journeys at retail or events
  • Multi-admin collaboration across campaign, regional, and brand teams
  • Omnichannel delivery across digital and offline touchpoints, no vendor stitching

5+

contest formats

1

platform, all channels

QR

offline-to-online

Gamified campaigns that lift participation
Fraud controls

Fraud controls that protect campaign budgets

  • Recipient binding through email, mobile number, or domain
  • Device fingerprinting and velocity-based fraud detection
  • Role-based approvals and maker-checker controls per campaign
  • Real-time tracking and audit logs for compliance teams

10+

fraud signals

100%

audit coverage

RBAC

role-based access

Fraud controls that protect campaign budgets

How it works

Launch and fulfill campaigns without operational overhead

Three steps. No bottlenecks. No consultants. Just a clear path from configuration to measurable impact.

Configure campaign rules

Configure campaign rules

Define reward formats, eligibility logic, denomination limits, and catalog access through the dashboard or REST API.

The Catalog

10 million reasons your customers will keep coming back

The best reward is the one the recipient picks themselves, in their currency, in their language, inside your product.

Book a demo
Plum reward catalog — gift cards, merchandise, travel, experiences, charity, subscriptions, and more

Use Cases

Built for campaigns spanning markets and customer segments

Purchase rewards

Lift basket size and repeat purchases with milestone-based incentives tied to transaction value, SKU categories, or buying frequency.

App activation campaigns

Reward installs, onboarding milestones, and first in-app actions instantly. Cuts activation drop-off and lifts early retention.

Surveys & review incentives

Drive verified survey completions and product reviews with fraud-protected reward delivery tied to unique users, not bot traffic.

Loyalty & tier promotions

Unlock exclusive catalogs, premium rewards, and category access based on loyalty tier, customer segment, or spend behavior.

Spin & win, sweepstakes

Run instant-win contests, scratch cards, and sweepstakes with built-in fraud controls. No separate contest vendor required.

Referral campaigns

Reward both sides of every verified referral instantly. Track attribution end-to-end without stitching multiple vendors together.

Customer Story

What changes when rewards become instantly redeemable

A US consumer finance company ran loyalty campaigns through a limited reward catalog with manual fulfillment.

Meridian Consumer Finance

Jessica Liu

VP of Loyalty, Meridian Consumer Finance

Loyalty Program · US

We used to manage seven regional reward vendors. Consumers got rewards they couldn't use in their state. With Plum, we onboarded 180K consumers in Q1 with a 34% redemption lift.
Globex Inc
It fit right into our Slack workflow, team members now get updates in the moment, publicly.

Jordan Lee

VP of Operations

SaaS

Initech
Every workflow now reinforces what we stand for, and teams can finally show leadership which values are being lived every day.

Alex Johnson

Head of Growth

Enterprise

Common questions

Everything you would want to know

Most consumer reward programs go live in 2-4 weeks depending on storefront customization, integrations, and campaign workflows. White-labeled storefronts are typically live in 2-3 weeks without custom infrastructure.